THE SOUTHERN REGIONAL ELECTRONIC CAMPUS An Innovative Regional Initiative

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The Expanded The SREB-STATE and the
Electronic Campus
Teacher Center
Adult Learning Campaign
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Adult/e-Learner Features

• Adult Learning Information
• E-learning Information
• How do I get started?
• Am I ready for e-learning? (self-assessment tool)
  
• First Time Student/Getting Started
• Transfer Student
• Undergraduate Study
• Graduate Study
• Helping Students Graduate
• Military Student Information
• Plan for College
• Select A College
• Financial Aid, with a focus on assistance for
  adults
• and e-learners
• Career Center
• Apply online
• My EC

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Next Steps in the Development of the Expanded
Electronic Campus

• Verticals in the Marketplace
• SREB-State Teacher Center
• Nurse Educator Project
• Specialized Services
• Promotion (Adult Learning Campaign)

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Goals for the Teacher Center

• A qualified teacher in every classroom
• Make teacher mobility easier through connections
  across the SREB states
• A partnership to share resources
• Create convenient, user-friendly information and
  services for educators
• Seamless transitions to state
  information/services
• Use the expanded Electronic Campus (EC) to
  increase available offerings and teacher choice
• Add essential services
• Provide unique resources

Reach some 2.2 million k-12 educators
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Content Priorities

• Courses and Programs for credit
• and non-credit for professional development
• Address growing needs of middle high school
  teachers in finding high quality online courses
• Focus on subject area expertise
• (e.g. math, science, history, etc)
• Test-prep for teachers and paraprofessionals
• High quality professional development

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A Flavor of the Features

• Created with Dual Paths
• Experienced educator
• New or future teacher, including lateral entry
• E-learning (course and program) searches
• Specialized programs/services
• Troops to Teachers
• E-learning
• Financial Assistance
• Direct links to SREB state-based resources and
  services
• Understanding your states licensure or
  certification requirements
• Implications of NCLB

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A Unique Feature

• Agreement with ETS for Praxis II Help
• Testlets in 16 test codes
• 8-10 question sample tests
• Scored with explanations for incorrect responses
• Testlets content on Teacher Center Site
• Links to EC courses, ETS Study Guides and to
  Praxis site for registration

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Launch of the Teacher Center

• Pre-launch activities
• Review of site content by states, including state
  departments of education, state
  certification/licensure agencies, EC state
  partners
• Launch of the Teacher Center November 18, 2004 by
  SREB Chair and Louisiana Governor Kathleen Blanco
• Early 2005launch of the Praxis Testlets
• Promotional campaign (part of Adult Learning
  Campaign)

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Accessing and Promoting the Teacher Center

• Multiple paths to The Teacher Center
• Directly theteachercenter.org
• Through existing SREB sites
• Via direct links from participating state
  agencies
• Promoting the portal site
• Directly with state partners
• Traditional Media and an Internet campaign
• Targeted campaign focusing on adult learners
  (Lumina-supported project)

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SREBs Regional Campaign to Increase
Participation in Adult Learning in the South
Online Learning Task Group December 8, 2004
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A Regional Campaign to Increase Participation in
Adult Learning in the South

• Addresses two SREB Challenge to Lead Goals
• Adults who are not high school graduates
  participate in literacy and job-skill training
  and further education.
• The percentage of adults who earn postsecondary
  degrees or technical certificates exceed national
  averages
• Builds on SREBs Go Alliance efforts

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The Adult Learning ChallengeHigh School
Diplomas/GED

• More than 2.6 million adults (ages 18 to 24)
  dont have a high school diploma or GED
• More than 5 million adults (ages 25 to 44) dont
  have a high school diploma or GED
• gt7.6 million
• adults (ages 18 to 44) dont have a high school
  diploma or GED

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Percent of Adult Population with High School
Degree, 2000
Red Most critical 300 counties Green Least
critical 300 counties
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The Adult Learning Challenge
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Percent Adults (18 to 24 Years) with at Least
Ninth Grade Education and No High School
Diploma/Equivalency in 2000
United States, 21.3
SREB States, 22.9
MS, 25.4
GA, 25.0
TX, 24.9
LA, 24.7
AL, 24.5
FL, 24.0
SC, 22.7
TN, 22.3
KY, 22.2
OK, 22.2
AR, 21.5
NC, 20.8
WV, 19.8
DE, 19.0
VA, 18.0
MD, 17.7
Source U.S. Bureau of the Census as reported on
www.higheredinfo.org
SREB, 2004
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Percent Adults (25 to 44 Years) with at Least
Ninth Grade Education and No High School
Diploma/Equivalency in 2000
United States, 10.8
SREB States, 12.5
MS, 16.0
LA, 15.6
AL, 14.5
SC, 14.0
AR, 13.3
TN, 13.1
TX, 13.1
KY, 12.8
WV, 12.8
FL, 12.6
GA, 12.2
NC, 11.9
OK, 11.5
DE, 9.8
VA, 9.6
MD, 8.7
Source U.S. Bureau of the Census as reported on
www.higheredinfo.org
SREB, 2004
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The Adult Learning ChallengePostsecondary
Degrees (Adults ages 25 to 44)

• The Good News
• More than 2.1 million have an associates degree
• More than 7.3 million have a baccalaureate degree
• The Challenge
• More than 6.9 million adults have some college,
  part of
• 20.7 million
• Adults who dont have a degree

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Percent of Adult Population with Associate
Degree, 2000
Red Most critical 300 counties Green Least
critical 300 counties
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Percent of Adult Population with Bachelors
Degree, 2000
Red Most critical 300 counties Green Least
critical 300 counties
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Adult Learning Campaign

• Two Year Project (end of year one)
• Supported by a grant from Lumina Foundation for
  Education
• Linked and Builds on Three SREB Initiatives
• Electronic Campus
• Distance Learning Policy Laboratory
• GO Alliance

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SREBs Adult Learning CampaignHelping States

• Adult Learning Campaign Toolkit
• Campaign materials, campaign strategies, and best
  practices for developing and conducting state
  local media campaigns
• Driving Adults to the Electronic Campus
• Reaching adult learners using the resources and
  services in your state and the Electronic Campus
• Developing More Friendly Adult Policy
• Targeting adult learning policy barriers in your
  state

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Adult Learning Campaign (ALC) Three Major Tracks

• Adult Learning Campaign Toolkit
• Develop a how to toolkit for building a state
  local media campaign
• Campaign for Electronic Campus
• Launch an Internet campaign to drive students to
  SREBs Adult and e-learner portal
• Policy Campaign
• Address policy issues and barriers that confront
  adults
• Use SREB connections to drive the policy effort
  with state leadership

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Adult Learning Efforts

• Adult Learning Campaign outlined in
• Targeting the Adult Learning Challenge
• in SREB States
• Target Audiences
• Adult Learners
• Recent dropouts (age 18-24)
• Adults (age 25-44) seeking 1st credential
• Adults seeking advanced coursework or
  credential, particularly distance learners

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Strategies for Engaging the ALC Target Audiences

• Recent Dropouts age (18-24)
• Publicize message via entertainment and retail
  industry
• Utilize co-op model to meet needs of students
  and employers
• Adults age (25-44) seeking 1st credential
• Provide convenient, flexible system that is
  educationally relevant
• Meet important non-educational financial needs
  (i.e. childcare)
• Adults seeking advanced coursework or
• credentials
• Build campaign approaches by defining the hook
• Market where education is aligned with student
  needs

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Adult Learning CampaignCreating a Useful Toolkit
for States

• Toolkit will include
• model for state enrollment impact analysis to
  identify target audiences and set goals
• assessment model
• model and tools for conducting formative campaign
  research
• analysis of target audience
• message development/channel selection
• guidelines/sample RFPS for selection and use of
  vendors to implement a campaign
• sample campaign media material
• Identify campaign partners and strategies to
  enlist and define the nature of their support
• Utilize/Assess Toolkit in 2nd Year Pilots

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Internet CampaignDriving Adults to Services They
Need

• Short-term
• Build on expanded Electronic Campus as the
  touchpoint
• Initial target on teachers through the
  SREB-Strate Teacher Center
• Mid-term
• Launch Internet Marketing Campaign
• Build alternative connections to adults
  (grassroots)
• Long-term
• Utilize Internet Marketing Campaign results in
  Industry/State Pilots
• Use Policy Results in campaign efforts to
  promote needed policy change at the state level
  (SREBs primary constituency)
• Build on SREB being an (the) honest broker
  for on-line learning in the South

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Policy Campaign Making the Case for Adult
Learning

• Develop adult learning state profiles
• Formulate persuasive economic arguments
• Engage Key SREB constituents
• Encourage states to set specific goals for adult
  education achievement
• Create/alter state financial aid programs aimed
  at adults
• Develop adult friendly state policies

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State Policy Review Framework

• Development of a Policy Assessment Tool
• Policy Framework drafted SREB, CAEL, NGA, ACE
• Designed to be a self-assessment
• Being pilot-tested in Louisiana
• Focuses on
• Strategic Plans and Accountability Measures
• Program Structure and Responsiveness to Citizens
• Finance and Governance
• Interagency Cooperation
• Consumer Information
• Student Financial Assistance
• Stakeholder Involvement

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Financial Aid Study

• In-depth Assessment of State Financial Aid
  Programs in SREB states
• Access by adults to major aid programs
• Specialized aid programs for adults
• Incentive approaches
• Tax credits
• Employer support
• Preliminary Results
• Most aid programs dont work for adults
• Eligibility and/or availability
• Very part time (less than 6 hours and not in a
  degree program) aid almost non-existent

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Industry/State Pilot Projects Focusing on Adults

• Rural Pilot
• Designed to address the unique challenges of
  reaching adults in rural areas of the South
• State Pilot
• Designed to reach a selected target group in
  state employment
• Both pilots will focus on using technology to
  both reach and provide educational services

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SREB Adult Learning Campaign
Contact Information Southern Regional Education
Board 592 10th Street, NW Atlanta, Georgia
30318-5790 Phone [phone] Fax
[phone] website www.sreb.org/ALC Bruce
Chaloux email bruce.chaloux_at_sreb.org Phone
(ext. 240) Angela Birkes, Associate Director,
ALC email angela.birkes_at_sreb.org Phone (ext.
217)
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