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Title:

Strategic Planning

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What changes are happening in the environment. What products or ... Retrenchment. Downsize. Our current activities are no longer relevant to the environment ... – PowerPoint PPT presentation

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Learn more at: http://som.csudh.edu
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Transcript and Presenter's Notes

Title: Strategic Planning


1
Strategic Planning
  • An Overview

2
What is it?
  • A process which helps managers answer questions
  • What changes are happening in the environment
  • What products or services should we be offering
  • How can we offer them efficiently

3
Are their different kinds of strategy?
  • Grand Strategy
  • A general plan of action
  • Growth
  • Investing in expansion or acquiring new
    businesses
  • Stability
  • Slow down growth, get organized, control what we
    are doing
  • Retrenchment
  • Downsize
  • Our current activities are no longer relevant to
    the environment
  • Sell or close current businesses

4
Are their different kinds of strategy?
  • Generic Strategy
  • How will we compete in the market place
  • Low cost
  • Differentiation
  • Wide
  • Narrow or niche

5
Are their different kinds of strategy?
  • Global or International
  • Domestic Strategy
  • Export Strategy
  • Multi-country or Multidomestic
  • Global

6
What is the purpose of Strategic planning?
  • Develop a sustainable competitive advantage
  • Competancies
  • Core competance
  • Distinctive competance
  • Key success factors
  • Sustainablitiy

7
How can we develop strategy
  • Understand the environment
  • Porters five forces
  • Competitors
  • Suppliers
  • Customers
  • New entrants
  • Substitutes
  • Opportunities and threats
  • Key success factors

8
How can we develop strategy
  • Understand our company
  • Strengths and weaknesses
  • Distinctive Competencies
  • Our sustainable competitive advantages

9
Strategy Implementation
  • Where the rubber meets the road

10
A dynamic process
  • Involves changing the organization's behavior
  • Requires vision
  • Requires intuition
  • Employee participation

11
Leadership
  • Ability to influence organization's members to do
    things they wouldnt ordinarily do.
  • It includes
  • Motivation
  • Persuasion
  • Inclusion of everyone

12
Organizational Structure
  • Involves relationships among members of the
    organization.
  • Responsibilities
  • Degree of Decentralization
  • Find ways of organizing that dont have lines and
    boxes.
  • Communication technology
  • Globalization
  • First Level efficiencies
  • Social systems

13
Information and Control Systems
  • Reward Systems that really reward performance
  • Budgets
  • Information systems
  • Everyone has his own set of information
  • The company places information where it is needed
  • Information is everywhere for anyone to use it
  • Rules, policies and procedures

14
Human Resources
  • Finding and recruiting the right people
  • Fit with the new culture
  • Training
  • Releasing people who dont fit the new culture

15
Problems with Globalization
  • All the issues we have discussed have to be dealt
    with, complicated by distance and
  • Communications
  • Language
  • Culture
  • Currency
  • Laws and customs
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