India without boundaries The Retail Story

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India without boundariesThe Retail Story
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INDIA ONE
The one represented by Neal n Nikki.
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INDIA TWO
Or the one made up of Bunty aur Babli?
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Who is INDIA TWO ?
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On an average, 4 India Two persons, support every
India One person.
Opportunity is 700 Million
C K Prahlads interpretation This segment
represents a significant latent power that must
be unlocked
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They pay a premium for everything from rice to
credit.
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The poverty penalty in Dharavi can be as high as
5 to 25 times that the rich pay for the same
services
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• The poverty penalty is a result of
• Local monopolies
• Inadequate access
• Poor distribution
• Strong, traditional intermediaries.

These are manifestations. The real problem lies
elsewhere
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Poor are victims / burden Poverty alleviation
Social responsibility Access is an issue
Paradigm shift in mind set required to view
Bottom of the Pyramid as a consuming class
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Precondition to address this market
Respect for the bottom of the pyramid
Stop thinking of the poor as victims or as a
burden and start recognizing them as resilient
and creative entrepreneurs and value conscious
customers. A whole new world of opportunity opens
up. - C K Prahlad
Create capacity to consume
Opportunity, rather than a burden
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Why
SEC C, D E comprise of 33 million plus urban
Households (54)
If able to innovate and create capacity, this is
a significant market worth approximately Rs.
250,000 crores
Rural households would be at least 5 times more.
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Some Success Stories

• India
• Single serve Sachet
• AArvind eye hospital
• Project Shakti
• And others.

• International
• Casas Bahia
• Cemex
• Electra

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India Two Retail enabling a change in the
purchasing pattern, to eliminate the poverty
penalty, would be the true realization of the
dream of India without Boundaries.
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This could be a Thermal growth engine Not only
for retail as an industry, But India as a country.
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and finally because An India without
boundaries, must be an Inclusive India.
THANK YOU