Title: Welcome to
1Welcome to
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2- For the past 23 years, Anthony Curtis Las Vegas
Advisor newsletter and Web site,
www.LasVegasAdvisor.com, have been recognized as
the premier sources for the most current and
comprehensive information for Las Vegas gamblers
and visitors. -
- According to the respected Web site tracking
company Hitwise, LasVegasAdvisor.com is ranked
week in and week out in the Top 5 of nearly 500
gambling and casino Web sites. -
- On average, LasVegasAdvisor.com receives more
than 15,000 unique visitors per day, with at
least a million page views. -
- Demographic data from several Web tracking
companies, including Hitwise, Quantcast, and
Google, based on customer segmentation, show
LasVegasAdvisor.com viewers are 75 male and 25
female. Our strongest demographics are viewers
age 45-54 and 55 plus (at 36 for both) who earn
between 100,000 and 150,000 a year. These
viewers have a household income nearly 75
greater than those who use the average Web site.
In addition, our audience has 50 more men than
the average sites male-audience mix.
3Web tracking companies
- Identify the demographic profile of visitors to
competitive sites - Search for specific customer segments that are
most attractive to your business - Uncover the greatest number of customer
acquisition opportunities
4Web tracking companies
- Gain insight into
- your position in your
- category
- Identify and track
- new competitors
- Gain unmatched
- breadth, depth
- and timeliness of
- information
- Customize data
- according to your
- business objectives
- daily, weekly, monthly
- visits, pages, time spent
5Benefits of advertising
- Qualified customers. Las Vegas Advisor readers
are regular Las Vegas visitors (averaging 2.3
trips per year) who are loyal to the advertisers
on our Web site. Currently, 18,000 LVA
subscribers have access to the complete Web site. - High customer demographic. In comparison to the
Las Vegas Convention and Visitors Authority
visitor profile, Las Vegas Advisor members rank
three times higher in the key categories of
income, length of stay, and gambling budget. - Media influence. The LVA is one of the most
influential Las Vegas-related periodicals
relative to the national media LVA is a premier
source whenever the media covers Las Vegas or
gambling. The Las Vegas Advisor and publisher
Anthony Curtis have been featured on the
Discovery Channel, the Learning Channel, the
Travel Channel, and ABCs 20/20, as well as
numerous news shows in major markets across the
country. Anthony Curtis also writes a Las Vegas
column that appears in the Honolulu Advertiser,
Arizona Republic, Dallas Morning News, San Diego
Union-Tribune, Press Enterprise of Riverside,
California, and Daily Press of Victorville,
California. Additionally, Mr. Curtis is
frequently called upon to contribute to Las Vegas
features for the nations largest-circulation
newspapers, including the New York Times, LA
Times, and USA Today.
6Benefits of advertising
- Low cost per acquisition. When compared to the
costs of direct mail and display advertising,
www.LasVegasAdvisor.com represents a low
cost-per-acquisition of new customers. We heavily
promote our Web site. This includes advertising
on network television and in the largest gambling
publications. We regularly send press releases
detailing surveys and analysis on Las Vegas to
all major media, Internet, television, and radio
outlets.
If you have any additional questions, please call
or e-mail me. Our adver-tising rates and sizes
follow. Thank you for your time and
consideration. Sincerely, Len Cipkins Publicity
Director
7Advertising-Sponsor
Skyscraper
Stamp RATE 500/monthSIZE 120 x 60 IMU
Location Above skyscraper, all pages
Skyscraper RATE 3600/monthSIZE 120 x 600 IMU
Location Right side all pages
Large Square RATE 3125/monthSIZE 250 x 250
IMU Location Top left, homepage only
8Sponsor and CPM
Full BannerRATE 1500/monthSIZE 468 x 60 IMU
Location Top of internal content, bottom all
pages
Small SquareRATE 800/monthSIZE 125x 125
IMULocation All internal pages, left sidebar
Graphic Ads - CPM Pricing. 120 x 60 IMU -
(Right stamp, above skyscraper, all pages) - 10
CPM 125 x 125 IMU - (Small square, all internal
pages, left sidebar) - 12 CPM 250 x 250 IMU -
(Large box, top left homepage only) - 20 CPM
468 x 60 IMU - (Banner top of internal content,
bottom all pages) - 16 CPM 160 x 600 IMU -
(Skyscraper, right sidebar) - 25 CPM CPM
stands for "cost per thousand" impressions so for
example having your ad appear 500,000 times on
LVA at a CPM rate of 4 would cost 2,000
(500,000 impressions x 4 / 1000).
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