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Welcome to

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Title: Welcome to


1
Welcome to
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2
  • For the past 23 years, Anthony Curtis Las Vegas
    Advisor newsletter and Web site,
    www.LasVegasAdvisor.com, have been recognized as
    the premier sources for the most current and
    comprehensive information for Las Vegas gamblers
    and visitors.
  •  
  • According to the respected Web site tracking
    company Hitwise, LasVegasAdvisor.com is ranked
    week in and week out in the Top 5 of nearly 500
    gambling and casino Web sites.
  •  
  • On average, LasVegasAdvisor.com receives more
    than 15,000 unique visitors per day, with at
    least a million page views.
  •  
  • Demographic data from several Web tracking
    companies, including Hitwise, Quantcast, and
    Google, based on customer segmentation, show
    LasVegasAdvisor.com viewers are 75 male and 25
    female. Our strongest demographics are viewers
    age 45-54 and 55 plus (at 36 for both) who earn
    between 100,000 and 150,000 a year. These
    viewers have a household income nearly 75
    greater than those who use the average Web site.
    In addition, our audience has 50 more men than
    the average sites male-audience mix.

3
Web tracking companies
  • Identify the demographic profile of visitors to
    competitive sites
  • Search for specific customer segments that are
    most attractive to your business
  • Uncover the greatest number of customer
    acquisition opportunities

4
Web tracking companies
  • Gain insight into
  • your position in your
  • category
  • Identify and track
  • new competitors
  • Gain unmatched
  • breadth, depth
  • and timeliness of
  • information
  • Customize data
  • according to your
  • business objectives
  • daily, weekly, monthly
  • visits, pages, time spent

5
Benefits of advertising
  • Qualified customers. Las Vegas Advisor readers
    are regular Las Vegas visitors (averaging 2.3
    trips per year) who are loyal to the advertisers
    on our Web site. Currently, 18,000 LVA
    subscribers have access to the complete Web site.
  • High customer demographic. In comparison to the
    Las Vegas Convention and Visitors Authority
    visitor profile, Las Vegas Advisor members rank
    three times higher in the key categories of
    income, length of stay, and gambling budget.
  • Media influence. The LVA is one of the most
    influential Las Vegas-related periodicals
    relative to the national media LVA is a premier
    source whenever the media covers Las Vegas or
    gambling. The Las Vegas Advisor and publisher
    Anthony Curtis have been featured on the
    Discovery Channel, the Learning Channel, the
    Travel Channel, and ABCs 20/20, as well as
    numerous news shows in major markets across the
    country. Anthony Curtis also writes a Las Vegas
    column that appears in the Honolulu Advertiser,
    Arizona Republic, Dallas Morning News, San Diego
    Union-Tribune, Press Enterprise of Riverside,
    California, and Daily Press of Victorville,
    California. Additionally, Mr. Curtis is
    frequently called upon to contribute to Las Vegas
    features for the nations largest-circulation
    newspapers, including the New York Times, LA
    Times, and USA Today.

6
Benefits of advertising
  • Low cost per acquisition. When compared to the
    costs of direct mail and display advertising,
    www.LasVegasAdvisor.com represents a low
    cost-per-acquisition of new customers. We heavily
    promote our Web site. This includes advertising
    on network television and in the largest gambling
    publications. We regularly send press releases
    detailing surveys and analysis on Las Vegas to
    all major media, Internet, television, and radio
    outlets.

If you have any additional questions, please call
or e-mail me. Our adver-tising rates and sizes
follow. Thank you for your time and
consideration.   Sincerely, Len Cipkins Publicity
Director
7
Advertising-Sponsor
Skyscraper
Stamp RATE 500/monthSIZE 120 x 60 IMU
Location Above skyscraper, all pages
Skyscraper RATE 3600/monthSIZE 120 x 600 IMU
Location Right side all pages
Large Square RATE 3125/monthSIZE 250 x 250
IMU Location Top left, homepage only
8
Sponsor and CPM
Full BannerRATE 1500/monthSIZE 468 x 60 IMU
Location Top of internal content, bottom all
pages
Small SquareRATE 800/monthSIZE 125x 125
IMULocation All internal pages, left sidebar
Graphic Ads - CPM Pricing. 120 x 60 IMU -
(Right stamp, above skyscraper, all pages) - 10
CPM 125 x 125 IMU - (Small square, all internal
pages, left sidebar) - 12 CPM 250 x 250 IMU -
(Large box, top left homepage only) - 20 CPM
468 x 60 IMU - (Banner top of internal content,
bottom all pages) - 16 CPM 160 x 600 IMU -
(Skyscraper, right sidebar) - 25 CPM CPM
stands for "cost per thousand" impressions so for
example having your ad appear 500,000 times on
LVA at a CPM rate of 4 would cost 2,000
(500,000 impressions x 4 / 1000).
lt END gt
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