Snell

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Snell WilcoxOur Networked Vision

• Bruce DevlinPrincipal Research Innovation
  Engineer Snell WilcoxContributory Editor MXF
  specification

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Our Vision

• Create assets from Content
• Ingest Once, Re-Purpose Many
• Maximise asset value
• Workflow driven, not technology lead
• Open Evolutionary Solutions

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Our Pedigree

• World renown for quality products
• Standards conversion leaders
• Very Large network controlled systems
• Editor co-author of MXF
• MXF demo production chain Feb 2002
• Our business is based on interoperability with
  everyone

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What can SW offer ?

• Our vision ...
• How to achieve interoperability
• How to evolve to networked working
• Coping with Hardware obsolescence
• How to manage Metadata
• How to manage content
• How to control the network

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Our Vision
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Making it happen

• No single manufacturer can do it all
• although a few will claim they can
• Emerging technologies are enablers
• New working methods possible
• Storage vs Bandwidth vs Processing Powerwill
  continually change cost-benefit equation
• Business is the driver
• maximising asset value
• Pictures, Sound, Metadata and your Staff

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Achieving interoperability

• Modular systems
• flexible functionality control
• variety of functions available
• Content Agnostic interchange
• Agnostic, but aware of underlying formats
• Agnostic, but aware of Metadata carriage
• Robust and timely standards
• adopted by all - enabling good interfacing

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Standards

• A good standard
• a balance of
• forward thinking
• hindsight
• current practise
• relevant
• needed now / soon
• give benefit
• Good timing!

• What standards?
• File Formats
• Registries
• Metadata
• interchange
• specification
• run time binding
• bridging
• Network Monitoring
• Network Control

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Networked Working

• Evolution, not revolution
• Modular systems
• seamless integration of streaming systems
• evolutionary roadmap to IT infrastructure
• Metadata bridges across legacy islands
• Robust interface standards
• Workflow driven not technology lead
• The technology enables the solution
• The business drives the implementation

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Hardware Obsolescence

• Has always been with us
• Has PAL / NTSC / SECAM production gone?
• One of every kind in the machine room
• Old vs. New
• Old one function per box
• New multifunction workstation
• multifunction multi-user ? stability
  reliability
• User must balance, cost, performance,
  versatility, support, process integration,
  overall quality

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Metadata

• Metadata has always been with us
• We just didnt call it metadata
• Mundane? timecode, wide-screen signalling, video
  index, tape labels, closed-caption text, opt-out
  signals, shot log
• Exotic? MOLE MPEG recoding metadata
• Metadata is important
• But only when its important to you!
• Other peoples metadata always seems to be too
  technical or not relevant

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Metadata

• Is important to SW
• Because its important to our customers
• We aim to carry it, pass it, process it, export
  it
• Metadata generation processing
• UMIDs, Technical / Intimate metadata
• MXF model for data structure
• XML for easy import / export to databases
• Metadata plug-ins are vital
• Thanks to Peter Mulder for his strong support

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Our Vision
Metadata re-use
Metadata creation
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Metadata Hidden Workflows

• Metadata flow
• allows production decisions based on data
• fewer people in the loop
• Hidden Workflows
• undocumented processes in peoples heads
• often - just the way people work
• to tackle these we need flexibility
• open protocols simple interfacing
• to accommodate workflow surprises

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Network Control

• SW gathered Requirements
• Command and Control
• Monitoring and logging
• deterministic predictable behaviour
• guaranteed quality of service
• has a mature metadata transfer strategy
• Scalable to a very large numbers of devices

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Snell Wilcox

• IQ Modular
• the worlds first intelligent broadcast
  infrastructure system was IQ Modular
• deterministic
• enhancing metadata awareness
• extensible over IP and WAN networks
• enabling evolutionary Networked solutions
• many installations with thousands of nodes

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Snell Wilcox

• Ingest Station
• Worlds best MPEG encoding solution
• SD HD Pre-processing
• Capture once, re-purpose many
• MXF and GXF support
• Metadata generation
• Metadata processing
• already installed at customer premises

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Snell Wilcox

• PCI Solutions
• Professional OEM boards aimed at solutions
  providers and systems integrators
• Will offer MXF interoperability to all adopters
• Free release of MXF tools
• Mosalina software platform
• Automatic Quality Control reporting / monitoring
• Automatic re-purposing tools
• Metadata (MOLE) assisted processing

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Snell Wilcox

• Splicer
• Complete, versatile HDTV, DTV auto Conforming
  Solution
• AAF is the core of Splicers functionality
• Extensive legacy EDL IO capabilities
• Real time HDTV hard disk engine
• Supports all HDTV/SD Standards RGB and YUV

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Snell Wilcox
SPLICER
HD VTR
From Telecine
HD 24P Version
525 Version
625 Version
1080i/60 Version
AAF
720P Version
Color
Grading
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Conclusions

• Create assets from Content
• Ingest Once, Re-Purpose Many
• Maximise asset value
• Workflow driven, not technology lead
• Open Evolutionary Solutions

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Thank you for listening
http//www.snellwilcox.com