A LAKE DISTRICT

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• A LAKE DISTRICT
• WORLD HERITAGE SITE

People living in Cumbria are passionate about
the places they live and are actively involved in
making them better for future generations.
Visitors come, not just to view one of the
worlds most precious landscapes, but to enjoy an
active experience, which is only enhanced by the
people and communities that they find throughout
the County Bill Lowther, Chairman, Cumbria
Strategic Partnership Tim Stoddard,
Leader Cumbria County Council
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1986 1989 applied using cultural and natural
criteria both deferred principally due to the
difficulty of assessing both types of criteria
together at the time
BACK TO THE FUTURE
1993 new criteria for Cultural Landscape were
created by UNESCO - partly as a result of the
Lake Districts nomination
2002 discussions about a possible new bid began
2004 NWDA commissioned an Objective Appraisal of
the Impact of WHS Inscription on the Lake District
2005 A new partnership was formed
2006 a further economic study was commissioned
and a statement of OUV was prepared.
2007 a Project Director is employed
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• CUMBRIA THE LAKE DISTRICT A GLOBAL INFLUENCE

Discovery and Appreciation of the Lakeland as
Inspiration to the search for the Picturesque
Birthplace of English Romanticism
Influence of the Lake District in the Emergence,
Growth, and Development of Environmental
Conservation Ecology
Cumbria is rightly perceived as having a world
class natural environment with designated
landscapes inspiring generations of artists and
writers. But this look back is just part of the
picture. Cumbria Community Strategy 2008
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TAKING A NEW BID FORWARD

• world class environmental quality We will have
  a passionate enthusiasm for celebrating,
  conserving and enhancing our inspiring world
  class natural environment, culture and heritage.
  We will lead international thinking on
  sustainable energy, lifestyles and communities.
• Cumbria Community Strategy, 2008

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Project Steering Group The Partnership

• Allerdale Borough Council
• Barrow Borough Council
• Cumbria Association of Local Councils
• Carlisle City Council
• Copeland Borough Council
• Country Land and Business Association
• Culture Cumbria
• Cumbria County Council
• Cumbria Strategic Partnership
• Cumbria Cultural Partnership
• Cumbria Rural Enterprise Agency
• Cumbria Tourism
• Cumbria Vision
• DEFRA
• English Heritage
• Fells and Dales Leader
• First Milk Plc
• Friends of the Lake District
• Forestry Commission

ICOMOS UK Invest in Cumbria Lakeland Arts Trust
Lake District National Park Authority Lancaster
University Natural England National Farmers
Union Natwest Bank Plc Northwest Regional
Development Agency South Lakes Development
Trust South Lakeland District Council The
National Trust The Ruskin Foundation The
University of Cumbria The Upland Centre United
Utilities plc Wordsworth Trust World Commission
on Protected Areas UK
Allerdale Borough Council Barrow Borough
Council Cumbria Association of Local
Councils Carlisle City Council Copeland Borough
Council Country Land and Business
Association Culture Cumbria Cumbria County
Council Cumbria Strategic Partnership Cumbria
Cultural Partnership Cumbria Rural Enterprise
Agency Cumbria Tourism Cumbria Vision DEFRA Englis
h Heritage Fells and Dales Leader First Milk
Plc Friends of the Lake District Forestry
Commission Government Office North West
ICOMOS UK Invest in Cumbria Lakeland Arts Trust
Lake District National Park Authority Lancaster
University Natural England National Farmers
Union Natwest Bank Plc Northwest Regional
Development Agency South Lakes Development
Trust South Lakeland District Council The
National Trust The Ruskin Foundation The
University of Cumbria The Upland Centre United
Utilities plc Wordsworth Trust World Commission
on Protected Areas UK
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• CONVERSATIONS

THE ROADSHOW April May 2008
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1 TOUR 23 PLACES 115 HRS OF CONVERSATION 100s
OF COMPETITION ENTRIES 1000 BALLOONS
10,000 POCKET EXHIBITIONS
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• Whatever the management plan says, I believe that
  its important to involve community groups. I
  also believe that the main thrust of this should
  be about social development, environmental/ecologi
  cal conservation and not for a private profit.
  J. Bailey, Kendal

WHAT PEOPLE ARE SAYING
Support the idea if it will support local
farmers to maintain the traditional methods of
hill farming. However how will it effect the
building of affordable housing for local people.
Gill, Kendal
Heritage status aims to support the look and form
of the lakeland landscape. This comes from how
people live earn on that landscape. It
therefore needs community support and needs to
support the community. Factors that are
important are the retention of the village
school, shop, post office and church to keep
nucleal communities alive. More fully occupied
houses in villages by full time residents (active
residency). Less dependency on cars more
public transport. A living landscape retains
locally based talent and business. Stuart
Forbes, Ross-Shire, Highlands.
I am not in favour of World Heritage Status, as I
feel it will add to further bureaucracy and
restrictions for local people and businesses and
stifle employment and development opportunities
for young residents. - A.M Gorton, Windermere
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Royal Institute of British Architects Seminar -
April 24th 2008

• The general consensus was that WHS status would
  have no additional planning control but may be a
  tool and an opportunity to foster the development
  of the area
• RIBA Quarterly Journal July 08

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CREATING OPPORTUNITY
SUPPORTING CUMBRIAS ECONOMIC PLANS
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• CONTRIBUTING TO THE ECONOMIC VISION

• A sustainable and prosperous economy
• Attracting higher spenders, longer stays
• Attracting new international visitors
• Increased recognition of the economic and
  cultural role and value of the Lakes landscape
• Increased recognition of the traditions and
  important cultural role of farming families
• Add strength to applications and requests for all
  types of funding from a variety of national and
  European sources.
• World class environmental quality
• Quality visitor facilities and public realm
• Access to information and link key resources and
  sites
• Effective connections between people and places
• Further boost partnership working

• Safe strong and inclusive communities
• Improve levels of appreciation for cultural
  assets
• Improve appreciation of assets as an educational
  resource
• Opportunity to attract global attention.
• Build pride through community participation
  projects
• Offer the University of Cumbria and the education
  sector opportunities to link to their curriculum
• Offer the University of Cumbria a unique
  marketing opportunity

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• ONGOING RESEARCH

Towns and Outstanding Universal Value Atkins
08 It will be important to ensure that their
role (both historically and currently) as
economic drivers in Lake District landscape is
recognised in any future bid and that their
trajectory of continuing change and development
is recognised in future management proposals. It
could be argued that the long-term sustainable
conservation of the Lake District is reliant
on ensuring a strong economic base for its towns
as well as it tourism, farming, forestry and
other industries.
The Economic Gain Currently out to
Tender Sustainable Transport's role in
improving visitor perceptions and experiences and
supporting the local economy The impact of the
Cultural Offer on the inherent economies and
communities Interpretation, Signage and the
Public Realm The natural environment and its
contribution to supporting the local economy
Education and Training.
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CHALLENGES AHEAD DCMS Review ? Building a
Strong Case Nomination and Management ? Rebalanc
ing the International List
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THANK YOU www.lakeswhs.co.uk