Communications

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Communications Marketing

• Hispanic Initiatives
• Reaching the Fastest-Growing Youth Population in
  the U.S.

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Connecting with this Audience

• 50 of the population growth in the U.S. comes
  from the Hispanic community
• 1 in 4 children under the age of five (5) are
  Latino/Hispanic
• Most kids are speaking English but their parents
  may still be Spanish-dominant or
  Spanish-preferred
• Communicating in-culture and in-language can help
  to get parents and the community engaged in
  Scouting

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Words to Live By National Recruitment Campaign
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Palabras / Words TV 30 PSA
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Actividades / Activities TV 30 PSA
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Familia / Family TV 30 PSA
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Dichos or Sayings

• Provide rich content using culturally relevant
  tactics
• Adjusted them to fit the BSA values with Hispanic
  family traditions
• Paired them with visually compelling imagery

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Billboard
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Round-up Flyer
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Round-Up Flyer
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Direct Mail Flyer Tri-Fold
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WTLB Spanish Language Media
TV Ads Radio Ads Print Ads Round Up Flyers Yard
Signs Email InvitesBillboards Public Transit
Outdoor Direct Mail Online Banner Ads
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Filming Scout Executives, Youth, Parents and
Volunteers

• ADDITIONAL VIDEO ELEMENTS IN PRODUCTION NOW
• Introduction to Scouting Video (5 MINUTES in
  Spanish and English)
• Series of Staff Recruitment Videos

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Overview of Scouting Video PREVIEW CLIP ROUGH
CUT
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Human Resources Recruitment Videos PREVIEW CLIP
ROUGH CUT
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Hispanic Initiatives Overview Kit

• Internal Communications
• External Communications or use in Partnership
  Development
• Introduction to Scouting DVD for use in variety
  of settings

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