codeReady Campaign Executions

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codeReady Campaign Executions

• May 1st and 2nd, 2007

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Traditional Media
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Outdoor Posters

• 33 Boards Twin Cities Metro Area
• 21 Boards Greater Minnesota

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Print Advertising

• 2 x 2 ad in 264 state newspapers (Minnesota
  Newspaper Association)
• Ad will 1x/week for 3 weeks in each publication

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Radio Advertising

• Denial Radio Spot
• MN News Network - 30s, 14x/wk for 6 weeks 84x
  79 stations statewide
• No Nonsense Radio Spot
• Total Traffic Network - 15s, 35x/wk for 8
  weeks 280x 7 stations in Twin
  Cities metro

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Non-Traditional Media
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Statewide Mobile Tour
The mobile tour is an on the ground media
effort to excite and motivate Minnesota residents
on the topic of preparedness. Street teams will
visit communities throughout the state and engage
local citizens and handout campaign incentives.

• 46 days in the field
• Over 100 scheduled stops at events and
  communities statewide.

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Non-Traditional Media Incentives
Shopping List
Window Cling
Button
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codeready.org
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codeready.org
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Campaign Tool Kit
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Campaign Tool Kit
The codeReady campaign Tool Kit enables
communities, organizations and businesses to
further implement the codeReady campaign.
Contents include

• Campaign logo and usage guidelines
• Campaign information
• Logo and art files
• Advertising and promotional materials
• Incentive giveaway design files
• Templates

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Campaign Involvement Ideas
The Tool Kit contains all of the information and
materials necessary to execute the following

• codeReady Competitions
• Within community/organization/business
• Between communities/organizations/businesses
• Preparedness Kit Drives
• -Collect preparedness kit materials
• -Assemble and donate completed kits
• codeReady Week
• -Daily preparedness activities

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Campaign Involvement Ideas (cont)

• Community Participation
• Preparedness kit shopping lists in local grocery
  stores
• Add to your kit signs near relevant items
• Fliers in local newspapers
• Mail stuffers in utility bills

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Contact Information

• Emily Litt
• 651-201-5556
• emily.litt_at_health.state.mn.us
• Doug Neville
• - 651-201-7562
• - douglas.neville_at_state.mn.us
• codeReady
• - codeready_at_state.mn.us

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Questions?