AGENDA

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Welcome to the Nonprofit Congress 2008 National
Meeting!
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Innovation, Interaction, and the Future of the
Nonprofit Community
Barbara Kelly ammado
2008 Nonprofit Congress National Meeting June 1-4
Hyatt Regency Washington on Capitol Hill
Washington, DC Convene ? Connect ? Commit
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Introduction

• At the end of this presentation, you will
• understand concepts and principles of social
  networks and their potential for nonprofits
• identify steps for integrating a social
  networking strategy into your larger Internet /
  web presence
• start collaborative thinking about how social
  networking can unite the nonprofit community with
  people who care and make change happen

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A Personal Introduction

• Courts and justice system improvement
• Technology and its application to improve
  organizations, systems, and outcomes
• Public sector and nonprofitsserving the public
  interest and working to make a difference
• American history and the people who make it

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A Truly Astonishing Contrivance

• Harry T. Peters America on Stone Collection,
  National Museum of American History, Smithsonian
  Institution

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The Internet and World Wide Web

Today, users are generating their own content on
the Internet
Which has led to the phenomenal growth of on-line
social networks global communities
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What is Web 2.0?

• Has changed the way we use the internet
• Consumers are producers
• Communication is 2-way
• This enables between users
• creativity
• collaboration
• sharing
• participation

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Social Networking in Plain English

http//www.youtube.com/watch?v6a_KF7TYKVc
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Your Social Network ?

Charlene Li, The Future of Social Networks,
Forrester Research 2008
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Your Social Network 3D

Charlene Li, The Future of Social Networks,
Forrester Research 2008 http//www.slideshare.net
/charleneli/the-future-of-social-networks?srcembe
d
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What are social networks?

• Social networks are communities of people who
  share interests and activities, or who are
  interested in exploring the interests and
  activities of others
• Most social networks are primarily web based and
  provide a collection of ways for users to
  interact
• commenting on peoples profiles
• sending them messages
• photo and video sharing
• file sharing
• blogging
• conversations in communities and so on

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The Nonprofit World Its size and scope

• Nonprofits are growing faster than the rest of
  the U.S. economy
• U.S. GNP increased by 35 from 1995-2005 revenue
  of nonprofits grew by nearly 55 and total assets
  by 77
• Nonprofits grew in number by more than 27 in the
  period, from 1.1M to 1.4M
• Contributed more than 666B to the economy
• Received 1T in revenue in 2006, a 5 increase
  from 2005
• Employed 12.9 million people. Nonprofit groups
  pay 8.1 of the nations wages and employ 9.7 of
  its workers.
• --from The Nonprofit Almanac 2008, The Urban
  Institute, Washington, D.C.

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Benefits of social networks for nonprofits

• Social networks
• build public awareness to mission and cause
• help nonprofits expand their support base
• make it easier to keep in touch with contacts,
  donors, volunteers and supporters, and strengthen
  their engagement
• provide more open interaction and transparency
• serve as a vehicle for fundraising and resource
  development
• Individual users also benefit from social
  networks by interacting with a like minded
  community and finding a channel for their energy
  and giving

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And contribute to nonprofit advancement (1)

• Potential to cultivate commitment to society and
  societal change by linking individuals together
  who care, who act, who have a voice
• The social web is by nature a democracy.

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And contribute to nonprofit advancement (2)

Flickr cc http//www.flickr.com/photos/tallmariah/
185557867
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Social Citizens

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And contribute to nonprofit advancement (3)

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A Core Strategy

• Integration of Working Tools, Web 2.0, Social
  Media
• Content Management System (CMS) articles with
  video and photos
• Polls
• Petitions
• Donations
• Document sharing
• Events
• Photo and video galleries
• Interactive comments and messaging
• RSS feeds (pull vs. push)
• Blogs and podcasting
• Widgets!

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What is the best approach to a social network

• Big questions
• Is the time worth the effort?
• Which ones deserve attention?
• What is the environment and context?
• Will you have control of your message?
• What are your objectives?

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What is
?
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ammado

• Text of first slide
• To add more slides, click Insert on the toolbar
  and then Duplicate slides

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• Irish internet company
• Global internet platform for the nonprofit sector
• ammado has combined social networking and
  philanthropy to accelerate awareness,
  communication, and fundraising
• ammado is open to everyone
• Its free to join and use ammado
• ammado is a community of people who care

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My Ammado Nonprofit Page
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Choose your language
Identity and mission statement
Safe and secure donations feature
Whats new since last login....
Post updates, news and articles
Invite members to your ammado page
Contact details
Polls get valuable feedback from your visitors
Start a petition and raise support for your cause
Create links with related nonprofits
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Create communities (public/private/protected) and
manage different supporter groups
Growing number of friends
Become an ammado partner
Members can leave comments and engage in
discussion
Invite other nonprofits to join
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Set up different communities for volunteers,
employees, partners, campaigns etc
Choose between public, private or protected
community
Invite members
Growing number of communitymembers
The Community Moderator can direct content on the
community profile
Community conversations - a forum for discussion
Gauge the opinion of your friends through polls
Share images from community events and
fundraising activities etc.
Share video with community members
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The ammado nonprofit widget

• A widget will be created for all nonprofits on
  ammado
• Example of the ammado widget for UNHCR

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Simple steps to share content

• Step 1 Browse to UNHCRs profile -
  www.ammado.com/unhcr

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Simple steps to share content (2)

• Step 2 Click on Promote this profile a
  preview of the ammado widget for UNHCR will
  appear

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Simple steps to share content (3)

• Step 3 Click on Add this badge to your website
  or blog the widget creator will now appear

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Content shared on other websites

• Here is an example of how the ammado widget would
  look on a 3rd party blog

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Sharing ammado content on Facebook

• Facebook users will be able to add the ammado
  application and choose which ammado nonprofit to
  display.
• Installing the application on a users Facebook
  profile will be as simple as every other Facebook
  application.

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What is the best approach to a social network
(redux)

• Big questions
• Is the time worth the effort?
• Which ones deserve attention?
• What is the environment and context?
• Will you have control of your message?
• What are your objectives?

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Summary Recommendations

• Social networking sites are big and growing
• Concentrate on your selected site(s) and learn
  the ins and outs
• Establish mindset of experimentation and
  evaluation
• Take advantage of the user experiences
  and expertise
• Jump in to shape
  the future of the
  
  nonprofit community
  

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Resources

• Our Nonprofit Congress community at ammado
  http//www.ammado.com/Communities/CommunityHome.ln
  k/721
• Blogs
• ammado blog www.blog.ammado.com
• Beths Blog How Nonprofits Can Use Social Media
  beth.typepad.com
• evange.LIST Social media for social causes
  evangelisting.com.blogspot
• PhilanthroMedia www.philanthromedia.org
• NTEN Nonprofit Technology Community www.nten.org
• Discussion paper Social Citizens
  The Case Foundation, 2008 _at_
  SocialCitizens.org
• Seminar Social Media for Social Good,
  Forum One Communications http//www.forumone.co
  m/content/calendar/detail/2682
• Book Wondrous Contrivances
• Technology at the Threshold by Merritt Ierley

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Barbara Kelly ammado U.S. Development,
Washington D.C. bkelly_at_ammado.com (804)
347-9231 www.ammado.com ammado Unit 3
Trinity Technology and Enterprise Campus Pearse
Street Dublin 2 Ireland
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Save The Date!
2009 Nonprofit Congress National Meeting May
14-16, 2009 New Orleans Marriott
Thank you for being part of the Nonprofit
Congress movement!