Introduction to the GAA

1
National Speakers Bureau Training September 12,
2008
2
Training Overview

• Review of Our Objectives for Today
• Speaking About PFCD
• Covering Our Key Messages
• Incorporating Your Organization and Its Messages
• Talking to the Media Things to Keep in Mind
• Potential Questions About the PFCD
• Review of Speakers Bureau Presentation
• List of PFCD Speakers Bureau Resources
• Comments and Questions

1
3
Training Overview

• Review of Our Objectives for Today
• Speaking About PFCD
• Covering Our Key Messages
• Incorporating Your Organization and Its Messages
• Talking to the Media Things to Keep in Mind
• Potential Questions About the PFCD
• Review of Speakers Bureau Presentation
• List of PFCD Speakers Bureau Resources
• Comments and Questions

2
4
Our Objectives Today

• By the time you leave today, wed like to make
  sure you
• Are familiar with the key messages of PFCD and
  proof points
• Are comfortable talking to the media and
  answering questions about PFCD
• Understand how you can best incorporate your own
  organizations voice when talking about PFCD
• Are comfortable using the standard PFCD
  presentation and other speakers bureau resources
• Have a chance to ask questions about the speakers
  bureau and PFCD

5
Training Overview

• Review of Our Objectives for Today
• Speaking About PFCD
• Covering Our Key Messages
• Incorporating Your Organization and Its Messages
• Talking to the Media Things to Keep in Mind
• Potential Questions About the PFCD
• Review of Speakers Bureau Presentation
• Comments and Questions

4
6
Speaking About PFCD Covering Our Key Messages
When you speak about PFCD and its focus, there
are three things you will generally want to talk
about
The Problem What is the crisis of chronic
disease and why is it so important?
The Solution What are the things that need to
be done to make improvements in this area?
What We Are Doing About It What is PFCD and how
is it making a difference?
7
Speaking About PFCD Covering Our Key Messages
THE PROBLEM Chronic diseases are the single
greatest threat to our nations health and our
health care system.

• Patients with one or more chronic disease account
  for more than 75 of the 2 trillion we spend
  every year on health care.
• Chronic diseases account for 70 of all deaths
  1.7 million deaths per year.
• According to the Centers for Disease Control and
  Prevention, The United States cannot effectively
  address escalating health care costs without
  addressing the problem of chronic diseases.

Presentation The Unhealthy Truths Fact Sheet
The Growing Crisis of Chronic Disease in the
United States Research An Unhealthy America
The Economic Cost of Chronic Disease, 2008
Almanac of Chronic Disease
Helpful PFCD Resources
8
Speaking About PFCD Covering Our Key Messages
THE SOLUTION Creating public and private
policies and programs that actively promote
health and wellness inside and outside of the
health care system.

• We can saves lives, and control costs, by doing a
  better job of preventing and managing chronic
  disease.
• Many of the chronic health problems that are
  costing our country too many lives and too much
  money could be prevented, delayed, or alleviated
  through simple changes in behavior and lifestyle.
• We need a health care system that encourages and
  incentives all of us to prevent disease before it
  occurs.
• We need resources and support in every community
  to make sure all Americans have an equal chance
  at living healthy lives free from disease.

Helpful PFCD Resources Policy Platform Ideas
for Change Keeping America Healthy A Catalog
of Successful Programs
9
Speaking About PFCD Covering Our Key Messages
WHAT WE ARE DOING ABOUT IT PFCD is helping to
push for health reform that transforms our health
care system from one focused on illness to active
promotion of health.

• PFCD is a national coalition of more than 110
  patient, provider, community, business and labor
  groups and health policy experts committed to
  raising awareness of policies and practices that
  save lives and reduce health costs through more
  effective prevention and management of chronic
  disease.
• The PFCDs Mission is to
• Educate the public about chronic disease and
  potential solutions for individuals and
  communities
• Mobilize Americans to call for change in how
  governments, employers, and health institutions
  approach chronic disease
• Challenge policymakers to make the health policy
  changes needed to effectively fight chronic
  disease

Helpful PFCD Resources PFCD Program
Overview PFCD Brochure Policy Platform Ideas
for Change
10
Speaking About PFCD Incorporating Your
Organization
Your organization plays an important role in
PFCD, so be sure to

• Explain how your organizations work contributes
  to PFCDs mission
• Use additional facts and statistics that relate
  directly to the message of your organization
• Pull issue-specific slides and statistics from
  the Almanac of Chronic Disease
• Talk about the value of the Partnership to Fight
  Chronic Disease and what this partnership means
  to your organization

11
Speaking About PFCD Talking to the Media

• While Policymakers and the Public is our
  Audience, the Media
• Is our messenger
• Shapes our reputation
• Wants new, different information
• Is pervasively negative
• Wants mostly to inform though most reporters
  know little about the topic theyre writing on

10
12
Speaking About PFCD Talking to the Media

• When Talking to the Media, Stay On
  MessageRemember that
• Its a game
• Dont wait for the right question it may not
  come
• Inject your message wherever possible
• Conclude first
• Flip-flop all youve been taught about making
  your case
• State your main point first, then offer
  supporting points
• Winding gradually to a conclusion invites
  suspicion
• Put it in your own words
• Bridging can help
• That may be the case, but
• Thats a good point, but the main
  consideration is
• We all agree with that, but whats at issue
  is
• Thats not my area of expertise, but I can
  tell you
• As I said
• While_____ is certainly important, dont
  forget that

11
13

Speaking About PFCD Potential Questions
Answering the Question, Does Prevention Save
Money?
PFCD believes an investment in disease prevention
and management is worth it because

• Some forms of prevention, early detection, and
  appropriate management of chronic illness have
  been shown to save health care dollars.
• While not all preventive interventions save money
  in the short run, over the long-term such
  investments can save health care dollars. Several
  recent U.S. studies have shown that the lifetime
  health care costs of healthy weight adults are
  significantly lower than of those who are obese,
  and that investing in wellness programs to
  prevent obesity can save money. Similar findings
  exist for smoking cessation programs.
• Cost-saving arguments against prevention
  routinely fail to consider the broader
  implications of prevention on productivity and
  the economy.
• Given the fact that three-quarters of the total
  cost burden of chronic illness is attributable to
  lost productivity, this is a major oversight that
  results in underestimation of cost-savings.
• And most importantly, the fundamental objective
  of any health care system should be to help
  individuals live longer, more fulfilling lives.

PFCD Resource The Case for Prevention
12
14
Speaking About PFCD Potential Questions

• Do you plan to continue this effort after the
  general election?
• We are committed to raising awareness of chronic
  disease and the policies and practices our nation
  needs to embrace in order to reduce health care
  costs through effective disease prevention and
  management. We are constantly evaluating the best
  methods for spreading the word.
• Will you endorse candidates in each party?
• No. This is not a partisan coalition
• We will be asking every candidate where they
  stand on the issue of chronic disease and how
  they plan to address it
• Will you recommend policy positions for
  candidates to adopt?
• A commitment to address the problem of chronic
  disease is the position we want candidates to
  adopt
• There are numerous best practices and many
  different policy solutions that can be effective
• How can I, my business, or my community get
  involved?
• There are many ways that you can get involved.
  Write to the presidential candidates and your
  elected officials urging them to address the true
  drivers of health care costs chronic diseases.
  Spread the word in your community and businesses
  about the importance of maintaining a healthy
  life style by eating right, exercising regularly
  and following up on annual health screenings. And
  encourage your friends and family to join the
  fight against chronic disease. For more
  information on how you can get involved, visit
  www.fightchronicdisease.org.

PFCD Resources PFCD Program Overview PFCD FAQ
13
15
Training Overview

• Review of Our Objectives for Today
• Speaking About PFCD
• Covering Our Key Messages
• Incorporating Your Organization and Its Messages
• Talking to the Media Things to Keep in Mind
• Potential Questions About the PFCD
• List of PFCD Speakers Bureau Resources
• Review of Speakers Bureau Presentation
• Comments and Questions

14
16
List of PFCD Speakers Bureau Resources

• Presentations
• General Presentation (reviewed in this deck)
• Promising Practices Presentation
• Talking About The Problem
• The Unhealthy Truths
• The Growing Cost of Chronic Disease
• 2008 Almanac of Chronic Disease (PPT slides can
  be used in presentation)
• An Unhealthy America The Economic Cost of
  Chronic Disease
• Talking About Solutions
• The PFCD Policy Platform Ideas for Change
• Keeping America Healthy (Promising Practices)
• The Case for Prevention
• Talking About PFCD
• Program Overview
• Policy Platform Overview
• Frequently Asked Questions

All of these resources can be found in the PFCD
Partner Pack www.fightchronicdisease.org/partnerp
ack Username client_pfcdpart Password
part_pack08
17
Training Overview

• Review of Our Objectives for Today
• Speaking About PFCDCovering Our Key Messages
• Incorporating Your Organization and Its Messages
• Talking to the Media Things to Keep in Mind
• Potential Questions About the PFCD
• List of PFCD Speakers Bureau Resources
• Review of Speakers Bureau Presentation
• Comments and Questions

16
18
The Partnership to Fight Chronic Disease A
Vision for a Healthier Future
Title of Presentation XX, Month, Year Name of
Presenter Title of Presenter PFCD Advisory Board
Member
17
19

• Background on the Crisis of Chronic Disease
• Overview of PFCD and its Impact
• Getting Involved

18
20
Six Unhealthy Truths Tell the Story of the Rise
of Chronic Disease and Its Impact on Health and
Health Care in the U.S.
19
21
Truth 1 Chronic diseases are the 1 cause of
death and disability in the U.S.
133 million Americans, representing 45 of the
total population, have at least one chronic
disease
Chronic diseases kill more than 1.7 million
Americans per year, and are responsible for 7 of
10 deaths in the U.S.
20
22
Truth 2 Patients with chronic diseases account
for 75 of the nations health care spending
During 2005, the U.S. spent almost 2 trillion on
health care
In public programs, treatment of chronic diseases
constitute an even higher portion of spending
More than 96 cents in Medicare
and 83 cents in Medicaid
The United States cannot effectively address
escalating health care costs without addressing
the problem of chronic diseases. -- Centers for
Disease Control and Prevention
21
23
Truth 3 Two-thirds of the increase in health
care spending is due to increased prevalence of
treated chronic disease
Level 0f health spending among the noninstitutiona
lized U.S. population, 19872000
627.9
(in billions of nominal dollars)
Increase attributable to rise in prevalence of
treated chronic disease
211 billion
313.5
Years
22
24
Truth 4 The doubling of obesity between 1987
and today accounts for nearly 30 of the rise in
health care spending
Percent of U.S. Adults Who are Obese
1985
23
BMI 30, or 30 lbs overweight for 5 4 person
25
Truth 4 The doubling of obesity between 1987
and today accounts for nearly 30 of the rise in
health care spending
Percent of U.S. Adults Who are Obese
If the prevalence of obesity was the same today
as 1987, health care spending in the US would be
10 percent lower per personabout 200 billion
less
2005
The percent of children and youth who are
overweight has tripled since 1980
24
BMI 30, or 30 lbs overweight for 5 4 person
26
Truth 5 The vast majority of cases of chronic
disease could be better prevented or managed

• The Centers for Disease Control and Prevention
  (CDC) estimates
• 80 of heart disease and stroke
• 80 of type 2 diabetes
• 40 of cancer
• could be prevented if only Americans were to
  do three things
• Stop smoking
• Start eating healthy
• Get in shape
• Management of chronic disease could also be
  significantly improved Chronically ill patients
  receive only 56 of the clinically recommended
  preventive health care services

25
27
Truth 6 Many Americans are unaware of the
extent to which chronic disease harms their
health and their wallets
National survey conducted in April 2007 on
Americans views of chronic disease and its
impact on health and spending

• Only a small fraction of Americans, less than one
  in six, comprehend the magnitude of the problem
• That chronic diseases represent more than 70 of
  the deaths in the U.S. and more than 70 of
  health care costs

26
28

• Background on the Crisis of Chronic Disease
• Overview of PFCD and its Impact
• Getting Involved

27
29
The Partnership to Fight Chronic Disease (PFCD)
Is

• Educating Voters, Campaigns, Policy Leaders
• Mobilizing Grassroots Efforts
• Challenging Candidates and Policy Leaders

Focusing Health Care Reform Efforts on the
Primary Problem Affecting Americans Health and
the Affordability of Care Rising Rates of
Preventable and Manageable Chronic Disease
28
30
PFCD Brings Together the Nations Leading Health
Care Stakeholders
Executive Director Ken Thorpe, Professor and
Chair, Rollins School of Public Health, Emory
University, Former Deputy Assistant Secretary for
HHS
Honorary Chair Richard Carmona, Former U.S.
Surgeon General
More than 110 partner organizations, including
Patient and provider groups Civic groups
Business and labor groups Major employers
Public and private health groups Academic
institutions

• An active, executive level advisory board
• Working groups focused on
• Grassroots/Communications
• Policy

Inaugural meeting held April 27, 2007
29
31
To Work Together to Develop a Consensus Platform
for Change
PFCD Policy Platform Ideas For Change

• Advance sustainable Next Generation chronic
  disease prevention, early intervention, and
  management models
• Promote healthy lifestyles and disease
  prevention and management
• Encourage and reward continuous advances in
  clinical practice and research that improve the
  quality of care
• Accelerate improvements in the quality and
  availability of health information technology
  (HIT)
• Reduce health disparities by focusing on
  barriers to good health

30
32
Were drawing attention to the issue and
potential solutions through new research and
resources
33
While PFCD Teams in Key Primary and Battleground
States are Working Hard to Spread the Word to
Candidates

LaunchedFeb. 20
CO
SC
IALaunchedMay 30-31
LaunchedMarch 5
LaunchedMay 2224
MN
WI
OH LaunchedNov. 1
LaunchedFeb. 29
NH Launched May 17
NJ
LaunchedApril 15
32
34
Our Efforts are Making an Impact on the Political
Debate On Both Sides of the Aisle
Chronic diseases in many cases, preventable
conditions are driving health care costs,
consuming three of every four health care
dollars.
McCains Health Care Plan Address Chronic Disease
Prevention and Management
Platform
Too many Americans currently suffer from chronic
diseases The Partnership to Fight Chronic
Disease should be proud for joining together on a
bipartisan basis to tackle this important issue.
-Barack Obama, May 31, 2007
"Chronic diseases account for 70 percent of the
nation's overall health care spending.
Platform
33
35

• Background on the Crisis of Chronic Disease
• Overview of PFCD and its Impact
• Getting Involved

34
36
Insert Organization Name is Working With PFCD
to Push for Positive Change in Health Care

• Add in information about your organizations
  involvement in PFCD and how your members can get
  involved

37
Thank You!

• For more information on the Partnership to Fight
  Chronic Disease please visit www.fightchronicdise
  ase.org.
• For more information on Insert Organization
  Name please visitwww.yourorganizationsite.org

36
38
Training Overview

• Review of Our Objectives for Today
• Speaking About PFCD
• Covering Our Key Messages
• Incorporating Your Organization and Its Messages
• Talking to the Media Things to Keep in Mind
• Potential Questions About the PFCD
• List of PFCD Speakers Bureau Resources
• Review of Speakers Bureau Presentation
• Comments and Questions

37