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Janet Branton

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Senior Vice President. Business Specialties. started June, 2000. AE ... Senior Vice President. Marketing & Business Development. started September, 1995 ... – PowerPoint PPT presentation

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Title: Janet Branton


1
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2
Mark LesswingChief Technology Officerstarted
August, 2001
  • Information Technology Services
  • Center for REALTOR Technology
  • Information Central

3
David LereahChief Economiststarted June, 2000
  • Regulatory and Industry Relations
  • Real Estate Services
  • Research
  • Strategic Planning

4
Janet BrantonSenior Vice PresidentBusiness
Specialtiesstarted June, 2000
  • AE Leadership Development
  • International
  • REBAC
  • SAREC (pending)

5
Frank SibleySenior Vice PresidentCommunications
started February, 1998
  • Convention
  • Public Affairs (including Operation Tip-Off)
  • Publications
  • Public Awareness Campaign

6
Bob GoldbergSenior Vice PresidentMarketing
Business Developmentstarted September, 1995
  • Association and Membership Promotion
  • Business Development
  • Competitive Intelligence Research
  • Marketing Research
  • NAR Product Promotion and Buyer's Guide
  • Product Development
  • Product Management Sales
  • REALTOR Benefits Plus

7
Doug HindererSenior Vice PresidentHuman
Resourcesstarted April, 1991
  • Employee Relations, Training, Employment
  • General NAR Human Resource Information
  • Chicago and DC Building Management
  • Mail Services Functions
  • Office Services Functions (Phone System, Fax
    Machines, Copiers)
  • HR Consultancy to State Local Boards

8
Jerry GiovanielloSenior Vice PresidentGovernment
Affairsstarted March, 1981
  • Chief Lobbyist
  • Federal Policy
  • RPAC
  • State and Local Political Advocacy Programs
  • Smart Growth and Housing Opportunity Programs
  • Diversity Programs
  • Grassroots
  • Political Field Operations

9
Laurie JanikGeneral Counselstarted May, 1977
  • Agency
  • Arbitration
  • Buyer Brokerage
  • Ethics Enforcement
  • Fair Housing
  • Independent Contractors
  • Litigation Management
  • Tax-Exempt Organizations

10
Strategic PlanMission
  • The mission or purpose is NARs reason for
  • existence.
  • To be the business and public policy advocate
    for REALTORS.

11
Strategic Objectives
  • NAR is a major resource in supporting members
    efforts to deliver a wide range of real estate
    transaction services.
  • NAR delivers REALTORS a relevant, specialized
    set of member services that reflect the
    increasingly diversified businesses of REALTORS.
  • Market leaders (major brokers, franchises and top
    producers in all disciplines/business
    specialties) understand NARs value proposition
    and are involved in NAR activities. NAR services
    reflect market leaders needs.
  • REALTOR membership and leadership reflect
    Americas diversity.
  • REALTOR associations, MLSs and NAR members
    protect consumer privacy and ensure the security
    of consumer and professional information.

12
Strategic Objectives
  • NAR creates favorable public policy for members
    business environment using all means (including,
    but not limited to, political, regulatory,
    legislative and judicial means).
  • NAR facilitates real-time market-relevant access
    to uniform real property information without
    geographic boundaries, including members offers
    of cooperation and compensation, to its members.
  • NAR strengthens the relationship between the
    REALTOR organization and consumers, leveraging
    that relationship to the mutual benefit of both.
  • REALTORS serve the public by adhering to the
    highest level of professional standards and
    supporting a marketplace that ensures safe, fair
    and orderly real estate transactions.
  • NAR anticipates and addresses technology
    challenges and opportunities.

13
Member Survey
  • The member benefits mentioned most frequently on
    an individual unaided basis are
  • ? REALTOR.com
  • ? REALTOR Magazine
  • ? e-Mail Newsletters
  • ? Lobbying
  • ? REALTOR Benefits Program
  • ? Legal updates
  • The challenges members feel they will face in
    the real estate business within the next 3-5
    years
  • ? Competition within the Marketplace (52)
  • ? Commissions (15)
  • ? Marketing Costs (15)
  • ? Economic Decline (15)
  • ? Income Protection (14)
  • ? Higher Interest Rates (8)
  • Member Needs Assessment Study-2006 Presented by
    Wayne Jacobs January 31, 2007

14
NATIONAL ASSOCIATION OF REALTORS
  • State and Local Resource
  • Guide for Association
  • Executives
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