Making Relationships Matter:

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Making Relationships Matter Its a new world
and everyone is paying attention Evan Scott,
Chief Marketing OfficerShumsky Enterprises
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Not what you think
The view from space The new world of work Jung
was onto something Freud still a whack
job. Time for a solemn oath WTF
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Rocket Man

• The ancient art
• Modern industry
• The invasion of cost accountants
• The Age of Aquarius

The view from space The new world of work Jung
was onto something Freud still a whack
job. Time for a solemn oath WTF
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The New World of Work
The shift has occurred Gen X who are these
people? Busy, busy, busy
The new world of work
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The Newer World of Connectivity and Community
Business products are bought, not sold --
Gordon Hochhalter, Mobium Creative Group
The new world of work
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The messy world of human interaction
Psychology Sociology Anthropology Politics
Jung was onto something Freud still a whack
job. Time for a solemn oath WTF
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Two universal aspirations One big-ass fear

• To be sought
• To be an important part of an important group or
  cause
• XENOPHOBIA

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If not now, when? If not us, who?
News is not news stories are news Reclaim your
responsibility to be a real storyteller Its a
mission statement
Time for a solemn oath
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Innovation and MARKETING
The business enterprise has two - and only two -
basic functions marketing and innovation.
Marketing and innovation produce results all
the rest are costs.
Time for a solemn oath
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WTF
Wheres the friendship? Everyone is important You
never know You never know
Jung was onto something Freud still a whack
job. Time for a solemn oath WTF
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Going from Here to There
The opportunities and challenges of the last 20
years in business have been driven by the
application of information technology the next
20 years will be driven by the application of
consciousness. Michael Rennie, Principal,
McKinsey and Company Appreciation is the deepest
principle of human nature Voltaire
Jung was onto something Freud still a whack
job. Time for a solemn oath WTF
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Okayabout the Chatchkes ad
Chatchke is one of two correct spellingsthe
other is tschotchke Shumsky launched its new
brand positioning in June We are building our
organization around our new brand position
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The Shumsky Enterprises Vision

• The Five Principles
• Make It Your Own
• Everything Matters
• Surprise and Delight
• Embrace Resistance
• Leave Your Mark

• The Ten Truths
• Motivation is a personal responsibility.
  Inspiration is the responsibility of others
• Rules are for the weak and uncompromised
  standards of success are for the strong
• 6) Habits of discipline and risk-taking
  distinguish greatness

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The Shumsky Enterprises Vision

• Shumsky Enterprises
• 4 businesses, 5 states, all focused on people
  performance, the value of human capital, and the
  critical nature of great business relationships

• We will become true partners with our customers
  defined by our service and creativity
• We will help build and strengthen our customers
  most important relationships
• Shumsky Enterprises will be recognized as a
  global leader in one-to-one marketing strategy
  and tactics.

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Whats Next

• Its not about the chatchkes
• Its about goals for making and improving
  relationships
• Its about bridging gaps and bringing people
  closer together

• The Shumsky brand will stand for
• Creativity
• Friendship
• Exacting standards

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THANK YOU
Please have some almonds! Use the Dayton B2B
Gift Guide!