THE SUPPORTERS

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DIGITAL MARKETINGThe Changing World of Targeted
CommunicationTuesday, May 12, 2009

• THE SUPPORTERS

WHAT YOU CAN EXPECT Spend a day with a wide
cross-section of participants including marketing
professionals working in-house for large
corporations and entrepreneurs responsible for
creating awareness and generating sales for their
own businesses for media buyers and media
sellers and for advertising agency
representatives looking to provide their clients
with the most up-to-date information available.
  Participants are in for a fast-paced,
jam-packed day that will explore the latest
digital trends, focus on whats working and why,
how to get buy-in on new technologies from senior
decision makers, and look at strategies for
implementation, regardless of size and budget.
A NEW PERSPECTIVE ON MARKETING AND VALUABLE
TOOLS TO HELP YOU SPEAK DIRECTLY TO YOUR
CUSTOMERS
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DIGITAL MARKETINGThe Changing World of Targeted
CommunicationTuesday, May 12, 2009
PROGRAM   800 am Registration and
Continental Breakfast   830 am
Yes We Did Strategic Insights and Social Media
from the Campaign that Changed History
Rahaf Harfoush, technology expert and part of the
Obama campaign's social media team   1000 am
Branding and Social Media Global Impacts on
Brand Equity Fang Wan,
Professor of Marketing, I.H. Asper School of
Business 1100 am Driving Measurable Results
with Digital Promotions Kelly Crerar, SVP US
Strategy Sales, IC Group   Noon
Networking Lunch Sponsored by The Media
Bank   1245 pm Weather to Invest in
Mobile? Mark Thompson, Director of Mobile, The
Weather Network 145 pm Table Topics Learn
from experts who are using digital media 300
pm 33 Million People in the Room How to
Create, Influence and Run a Successful
Business with Social Networking Juliette Powell,
author, community catalyst and media
entrepreneur  430 pm Networking Reception
 
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DIGITAL MARKETINGThe Changing World of Targeted
CommunicationTuesday, May 12, 2009

• THE SPEAKERS
• Rahaf Harfoush is an expert on technologys
  impact on business, education, and government. In
  2008, she was a part of the Obama campaign's
  social media team, at its headquarters in
  Chicago. Recently, Harfoush was announced as the
  Associate Director of the Global Cooperation
  Initiative at the World Economic Forum, a post
  that began in March 2009. A new media specialist,
  she has worked with InnoSpa-Unilever, British
  Telecom Wholesale, and The Web Foundation, among
  others, and is actively involved in organizations
  such as The Overlap, which combines
  cross-disciplinary expertise to tackle the
  challenges of sustainable innovation. She was the
  research coordinator for the international
  bestseller Wikinomics How Mass Collaboration
  Changes Everything, and is a contributor to Grown
  Up Digital How the Net Generation is Changing
  Your World. Her book, Yes We Did An Inside Look
  at How Social Media Built the Obama Brand, will
  be released in May 2009.
•  

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DIGITAL MARKETINGThe Changing World of Targeted
CommunicationTuesday, May 12, 2009

• THE SPEAKERS
• Fang Wan is a professor at the Asper School of
  Business at the University of Manitoba where she
  teaches International Marketing, Brand
  Management, Consumer Behavior and Cross-cultural
  Brand Management (MBA level and Ph.D level). Her
  research deals with core branding issues,
  cross-cultural consumer research and advertising
  and persuasion research. Professor Wan has
  published more than 25 articles in books,
  journals and conference proceedings including
  Contemporary Research in eBranding, Handbook of
  Research on Digital Media and Advertising,
  Journal of Brand Management, Asia Pacific Journal
  of Marketing and Logistics, American Behavioral
  Scientist, Advances in Consumer Research and
  European Advances in Consumer Research, Journal
  of Interactive Advertising, Journal of Marketing
  Channels and Journal of Interactive Marketing.
  Wans research on brand capabilities of
  Multinational Corporations and local firms in
  China has recently been funded by Social Science
  and Humanities Research Council in Canada
  (SSHRC).
•  

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DIGITAL MARKETINGThe Changing World of Targeted
CommunicationTuesday, May 12, 2009

• THE SPEAKERS
• Kelly Crerar is a seasoned sales and marketing
  professional and motivational speaker. Since
  joining iC Group, he has cemented partnerships
  with top promotions agencies and leading edge
  brand name clients in the Eastern Seaboard region
  of the US. His focus is to share his expertise
  on creating impact and reducing risk with
  promotional efforts.
• Mark Thompson is no stranger to Mobile product
  and service launches. With a wealth of experience
  in strategy creation, execution, market
  forecasting and partner collaboration, he leads
  the Mobile team at Pelmorex Media Inc. (The
  Weather Network / Météo Média). His reputation
  for integrating business goals, brand building
  and ground-breaking tactics, has been
  instrumental in guiding the development and
  strategy for all Mobile products and services for
  The Weather Network and Météo Média.
• Prior to joining Pelmorex, Thompson served as
  Director, Wireless Operations for Ampd Mobile in
  Los Angeles, and most recently as Director,
  Marketing for Ampd Mobiles launch into the
  Canadian Marketplace.  Thompson also spent six
  years with Bell Canada working at Bell Mobility
  in acquisitions, youth marketing and wireless
  data.  His proven track record for launching
  industry firsts made him the perfect candidate to
  move to the Sympatico division of Bell and help
  launch the Sympatico MSN co-branded software and
  portal.

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DIGITAL MARKETINGThe Changing World of Targeted
CommunicationTuesday, May 12, 2009

• THE SPEAKERS
• Juliette Powell is a media entrepreneur, a
  community catalyst and the author of 33 Million
  People in the Room How to Create, Influence and
  Run a Successful Business with Social Networking.
  Drawing on first-hand experience as a social
  media expert and co-founder of The Gathering
  Think Tank, an innovation forum that connects
  technology, media, entertainment, and business
  communities, Powell writes about the patterns and
  practices of successful business leaders who bank
  on social networking to win. Powells background
  includes a decade of experience in broadcast
  television as well as in interactive/new media
  content and formats. With her deep knowledge of
  the people and technologies at the forefront of
  social media, Powell has gained a solid
  reputation for discovering the latest
  developments and distilling their social and
  business implications. Most recently, Powell was
  commissioned to create Canadas first
  cross-platform interactive show designed for TV,
  Internet, radio, and mobile applications.