PowerPoint Template

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Lewis Booth
Executive Vice PresidentFord of Europe and
Premier Automotive GroupFord Motor Company
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Low Energy Light Bulb
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Climate Change

• One of societys most fundamental challenges
• Requires a mindset change
• Biggest challenge facing the motor industry
  today
• Motor industry cannot solve climate change
  alone

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Climate Change

• One of societys most fundamental challenges
• Requires a mindset change
• Biggest challenge facing the motor industry
  today
• Motor industry cannot solve climate change
  alone

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Climate Change
The ideal-- Treat all carbon dioxide molecules
equally-- Incentives and disincentives--
Cross-region and cross-sector carbon trading The
immediate reality -- Pro-rata reductions for
different industries
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Integrated Approach
Today-- Auto industry-- Fuel suppliers--
Government-- Consumers
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Unbroken Reduction Trend

• Intermediate target achieved ahead of time
• 13 CO2 emission reduction by 2004

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Unbroken Reduction Trend

• Intermediate target achieved ahead of time
• 13 CO2 emission reduction by 2004

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Automotive CO2 Emissions Development to date
Technology
(g CO2/km)
DI Diesel Common Rail Friction imps
190
Market
180
185 Approx 2.6 Tonnes per yr
170
Regulatory
160
Gear ratios Friction imps
150
Customer features and safety
P/steering Improved alternators
140
Frontal area mirrors
-63 g/km Approx 0.9 tonnes/yr 34
Low rolling resistance
137 Approx 1.9 Tonnes per yr
St III/IV NOx emiss.
130
-48 g/km Approx 0.7 Tonnes/yr 26
17 g/km
120
110
1998
2007
Engine
Transmission
Ancillaries
Tyres
Emissions
Aero
Weight
Based on an average mileage of 14,000km/year
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Automotive CO2 Emissions Development to date
Technology
(g CO2/km)
DI Diesel Common Rail Friction imps
190
Market
180
185 Approx 2.6 Tonnes per yr
170
Regulatory
160
Gear ratios Friction imps
150
Customer features and safety
P/steering Improved alternators
140
Frontal area mirrors
-63 g/km Approx 0.9 tonnes/yr 34
Low rolling resistance
137 Approx 1.9 Tonnes per yr
St III/IV NOx emiss.
130
-48 g/km Approx 0.7 Tonnes/yr 26
17 g/km
120
110
1998
2007
Engine
Transmission
Ancillaries
Tyres
Emissions
Aero
Weight
Based on an average mileage of 14,000km/year
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Technological Challenge

• Customer will decide
• Solutions must be affordable
• Geared towards volume implementation
• Rapidly adopted

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Technological Challenge

• Customer will decide
• Solutions must be affordable
• Geared towards volume implementation
• Rapidly adopted

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Technological Challenge

• No single solution
• Need a broad portfolio of solutions
• Expensive but unavoidable

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Technological Challenge

• No single solution
• Need a broad portfolio of solutions
• Expensive but unavoidable

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Ford Direct Injection Gasoline Engine
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Ford Direct Injection Gasoline Engine
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Ford Turbo-Diesel with BISG
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Ford Focus FFV
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Ford Focus FFV
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Volvo Multi-Fuel
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Ford Escape Hybrid
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Ford Escape Hybrid
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Ford Edge with HySeries Drive
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Ford Edge with HySeries Drive
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Ford E-450 V10 Hydrogen
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Ford Focus Fuel Cell Vehicle
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Powertrain Building Blocks
Diesel Engines
Alternative Fuel Engines
Gas Engines
Transmission Technologies
H2 - ICE
Advanced Gas Engines
Advanced Diesel Engines
HEV
Fuel Cells
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Getrag-Ford Powershift
Other technologies
Jaguar XJ Aluminium Bodyshell
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Getrag-Ford Powershift
Jaguar XJ Aluminium Bodyshell
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Integrated Approach
Today-- Auto industry-- Fuel suppliers--
Government-- Consumers
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Integrated Approach
Today-- Auto industry-- Fuel suppliers--
Government-- Consumers
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Integrated Approach
Today-- Auto industry-- Fuel suppliers--
Government-- Consumers
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