European Domain Parking

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European DomainParking
Trends and Strategies
Matt Bentley Chief Strategy OfficerSedo.com Doma
inerMeeting Paris
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New Perspectives on European Parking
Optimizing Portfolio Value w/ Diversified
Monetization Strategy

• What is the Maximum Value Potential of each
  domain?
• How can you tap into that Maximum Value?
• Invest for maximum ROI by overweighting growth
  areas
• Consider scalability

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Is there a Best Use for each domain?Spectrum
of Uses
Scalability
Value
Develop as Mini-Vortal
Rebrand on Generic
Rent Domain Traffic
Buy Domain Redirect
Domain Traffic via G/ Y!
Traffic Only
Traffic Brand
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Alternative Uses of Domain Names
BRAND
Shopping.com ? DealTime Epinions Diamond.com ?
Ice.com WebHosting.com ? DynamicWeb.com
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How do you determine Best Use for each domain?

• Is the domain quality enough to climb the value
  ladder?
• How commercial is it?
• How granular is the focus?
• Will it generate sales or just traffic?

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How do you determine Best Use for each domain?
Keywords Used

• - Generic- Descriptive

- Branded- Product-specific
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How do you climb the value ladder?
Strategy Use domain sales to let others help you
climb value chain!

• You cant truly scale the high-value models
  (currently)
• You may not have the resources or expertise to
  pursue other models
• The vast majority of domains are probably
  destined to deliver traffic

• Divide your portfolio
• Sell up the value chain
• Invest in growth areas