Diapositive 1

1
Usage Aided Design
INFORMATION and COMMUNICATION TECHNOLOGIES, New
SMART DEVICES and SERVICESThe COUCOU Platform in
MINATEC IDEAs Laboratory
Philippe Mallein Usage Aided Design November
2004
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Usage Aided Design
The research/industry context at Grenoble
Example Minatec Ideas Lab
Target the good investments in research and
development
Usage Assisted Idea Generation
SHS (usages)
Micro-nano technologies and systems
software
Brands image around the innovation
HP
CNRS
MINATEC
FT
LUCE
CEA
INRIA
CLIPS
INPG
XEROX
Networking
UJF
MULTICOM
IMAG
HP
UPMF
CNRS
Facilitate RD projects organization
CNRS
AD VALOR
CEA
...
ST Micro
PEGASUS
MOTOROLA
...
...
Philippe Mallein Usage Aided Design November
2004
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Usage Aided Design
LUCE - Usage Conception Evaluation Laboratory
Maison of human sciences -alps CNRS-University
MINATEC IDEAs Laboratory- Innovation platform
around MicroNanotechnologies (COUCOU platform
inside)
National network of USAGE platforms-laboratories
(LUTIN-cité des sciences Paris,COUCOU-Minatec
Grenoble, Handicap-IRIT-Toulouse)
PEGASUS GIS about the theme communicating
agents, objects et and environments (regrouping
three federations at Grenoble IMAG, ELESA,
MSH-Alpes)
Philippe Mallein Usage Aided Design November
2004
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Usage Aided Design
The context of the UAD at Grenoble
Pegasus Research Ideas Lab
Industry
Communicating Objects


Philippe Mallein Usage Aided Design November
2004
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Usage Aided Design
The components of the Usage Aided Design Process
CREATIVITY
USAGE TEST
ANTICIPATORY ENVIRONMENTAL SCANNING
PROTOTYPING
Philippe Mallein Usage Aided Design November
2004
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Usage Aided Design
A creativity cycle
CREATIVITY

• Ideas emergence
• Ideas selection
• Concept formalization and usage scenarios
  definition
• Definition of the technical demonstrator and
  implementation

• Creativity cycles with numerous entry points
• technology,
• society issues,
• specific problem of the partners,
• pure imagination

Philippe Mallein Usage Aided Design November
2004
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Usage Aided Design
The 4 key questions of the usage approach
USAGE TEST
How to conceive a new communicating device and/or
service in order it to
Usage Sociology - Anthropology
Be meaningful to the user (positive meanings of
use) the CAUTIC method
Cognitive Ergonomics
Be useful in the users activity context (utility)
Cognitive Ergonomics and human interaction
Be easy to understand and use (usability)
Experimental Economy and Marketing
Have an economic value (a superior value than the
actual market price)
Philippe Mallein Usage Aided Design November
2004
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Usage Aided Design

• Usage scenarios elaboration
• Functional activity list elaboration
• Prototype realization (eventual simulation of
  certain functions)

PROTOTYPING
The process may result in a prototype as well as
it may begin with an existent prototype
Philippe Mallein Usage Aided Design November
2004
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Usage Aided Design

• Technologies
• Patents
• Methodologies
• Marketing
• Sociology

• Being realized, a scan of weak usage signs
• Paradoxes, social changes and usages
• Ambivalence and objects (ex SMS, written spoke
  and spoke written )

Philippe Mallein Usage Aided Design November
2004
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Usage Aided Design Process Sequence
Ideas generation Ideas selection Concept
formalization General specifications and
scenarios
Creativity
Usage context elaboration Usage meanings test
Usability conditions test
Usage Tests (concept)
Prototype
Usage meanings test Usability test Economic
value optimization test
Usage Test (prototype)
Definition of the project to develop based in
tests results
Project Launch
Philippe Mallein Usage Aided Design November
2004