Group Presentation

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Group Presentation
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Whatcha Doin?

• 40 minute lecture
• Dont have to take a position
• Teach about the learning and behaviour theory
  that is relevant to the topic

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Scale

• Topics were left intentionally vague and
  open-ended
• You cant cover everything in 40 minutes
• You will have to focus the topic down for your
  presentation

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Limiting the Scope

• Learning and behaviour theory
• Advertising elements
• Consider the fit

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Finding Content

• May not find academic studies on each specific
  topic
• Generalize

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Collecting Data

• Because of issues of ethics, cant collect data,
  run subjects, give questionnaires, etc.
• Interviews with experts
• Purpose of interview must be made clear
• Consent given

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Some Observations

• Information technology
• Pros and cons
• Dont sacrifice content for flash
• Skits
• Dont get lost in the theatrics
• Dont get lost in a string of advertisements
• Who presents and how is up to the group
• Keep focused
• Practice!
• Test any software on the hardware

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Proposal
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Coures Components

• Individual research topic
• Poster
• Paper

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Topic

• Some aspect of learning and behaviour theory
• Advertising/marketing

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Getting Started

• Find some element of learning theory that is
  interesting, then identify relevant advertising
• Find some advertising, then identify the relevant
  learning/behaviour theory
• Pick something that youre interested in

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Details

• 1-2 paragraphs on what your topic is
• 5 journal articles
• APA reference for each article
• For each article an abstract (e.g., 100-200
  words) paragraph on its relevance to your project
• Photocopy or printout of 1st page of each article

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Remember

• This is the initial proposal
• Elements will change
• Focus may shift
• The proposal does not lock you in for the poster
  and paper

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Grading

• Topic appropriateness (/5)
• Is the topic dealing with issues of
  learning/behaviour theory? Advertising/marketing?
  Is the scale of the proposed topic appropriate?
• Articles (/5)
• Are the articles relevant for your topic? Do your
  descriptions make the connections clear?
• Grammar, style, understandability (/5)

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Deductions

• 1.5 pt deduction for each of
• Lack of title page
• Lack of topic description
• Missing APA reference and/or abstract
• Lack of photocopies/printout of 1st page
• Each day (including weekends) the assignment is
  late

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Poster Presentation
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Scientific Communication

• Journal articles
• Conferences
• Talks (short and long)
• Posters

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Context of Posters

• Convey information
• Concise
• Presenter is available to answer questions

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Types of Posters

• Experimental research
• Information and review

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What is a Poster?

• Text and figures
• Roughly 1.5 x 1m
• 56 x 34 inches
• Legible from a distance
• Two basic styles
• Collection of individual sheets of paper
• One large page

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Style 1
text
text
text
text
figure
text
text
text
text
figure
display board
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Style 2
text
figure
text
text
figure
display board
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Issues to Consider

• Legibility
• Organization
• Appropriate type and amount of detail

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Legibility

• Font size
• Readable from a distance
• White space
• Is the poster too cluttered?

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Organization

• Sequential information
• Top-to-bottom and left-to-right
• Columns
• Three or four
• Text
• Figures

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Poster Layout Organization
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The Use of Text

• Size
• Headers
• Content
• Font
• Serif (Times)
• Sans-serif (Helvitica)

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Detail

• Be concise
• Point form
• Bullets
• Relevant figures
• Referencing and citation

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Construction and Design

• Outline
• Pencil and paper
• Draft copy
• Edit and proofread

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Referencing

• Yes, you do need to reference sources
• Can use embedded or endnotes
• Can give full or abbreviated References
• Smith, J. Hanks, D. (2001). Buy that stuff!
  Journal of Buying, 6(3), 11-14.
• Smith, J. Hanks, D. (2001). J. Buy., 6, 11-14.

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Grading

• Likert scale
• Very poor, Poor, Good, Very good, Excellent
• Legibility
• Readibility, appropriate amount of material,
  visibility of images, etc.
• Organization
• Design, sequencing of material, logical flow,
  etc.
• Content
• Appropriate content, structure of argument,
  referencing, etc.

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Student Evaluation

• Each of you will be given three posters you have
  to evaluate on the day you arent presenting
• Same grading criteria as me
• My evaluation 70 of grade
• Student evaluation 30 of grade
• 15 penalty to own poster for failing to complete
  required evaluations

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On-line Documentation

• Helpdesk Large Format Printing and Design
• http//helpdesk.ualberta.ca/printing/
• Helpdesk Knowledbase
• http//helpdesk.ualberta.ca/knowledgebase/support.
  html?main9sub3
• Print driver
• Using PowerPoint to make poster
• Sending and printing
• Troubleshooting

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PowerPoint

• Fairly powerful graphic design platform
• Set size in page setup
• WISIWIG

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