MidTerm Exam

1
Mid-Term Exam

• Winter 2003

2
Overall Feedback

• Average score 33.7
• Range 30 to 36
• In general, good quality of answers
• Content was good but could have eliminated
  repeating facts/info from the case
• Use text concepts to expand on your analysis

3
Partnerships Q1

• Microsoft AXI Travel
• Core competencies not in software
• Compatibility with CRS, speed to market,
  reputation, widespread popularity of MS products
• Enhance business model
• GetThere AXI Travel
• Proven technology, B2B expertise
• Broaden product line expand, access to
  corporate customers
• Concur Technologies XMS
• Leverage travel business skills, processes,
  experience, and supporting infrastructure
  economies of scope
• Encourages greater use of AXI Corporate Card

4
Partnerships Q1

• Ariba, Commerce One, SAP, RightWorks, Intellisys,
  Extensity AXI PS
• Bridge an important gap in emerging e-commerce
  marketplace virtual integration, core
  competencies not in software
• Further enhance CC for online purchasing
• TRADEX, ecContent, Ventro B2B Commerce
• Create a B2B commerce network
• Needed partners to build technology platform and
  running marketplaces
• Extent business model

5
IT Infrastructure Q2

• Client-server architecture
• Travel suppliers information stored in IAS/CRS
• Customer access through PC using Internet or
  dedicated secure networks
• Requests stored in AXI server and database and
  processed against IAC/CRS

6
Benefits of AXI Travel Service Q3

• Use of Value chain concepts, Type I II benefits
• Corporate travel manager
• Effective travel management with less overhead
• Streamlined process with reduced cycle time
• Decreased costs
• Business traveler and arranger
• Better meet travel requirements for comfort and
  convenience
• Suppliers
• Increased savings

7
Key Issues and Recommendations

• Penetration and use of individual online services
• Better incentives, influence through changes in
  corporate travel policies, communication of
  benefits
• Spin out or integrate new e-businesses
  traditional versus new networked business
  design
• Fit with existing business model
• Core competencies in e-business
• Managing partnerships
• Role of CSI and e-business venture development
  process