The holistic view of the front end of innovation

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The holistic view of the front end of innovation
Conference on IMTs and New Product
Development Mantova, 17-18 October 2002
Lars Deppe Stefan Kohn Dr. Francesca Paoletti Dr.
Andreas Levermann
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High competition leads companies to innovate
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The greatest uncertainty is in the front end
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The target of this investigation was to catch
the front end
Catch the front end
Point out the success factors of the front end
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The innovation survey shows how innovations arise
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Culture, strategy and organisation are beneath
the process itself the success factors of the
front end of innovation
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A holistic view results in a better understanding
of the front end
Company strategy
Which factors influence the front end? How can
these factors be controlled?
Corporate culture
Chance
Risk
Organisation
Process
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Generation of a vision drives motivation
Corporate culture
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Innovative working environment
Innovation
Stagnation
Corporate culture
Chance
Risk
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Effective communication results in better
networking
Innovation
Stagnation
Corporate culture
Chance
Risk
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Information technologies supports communication
Innovation
Stagnation
Corporate culture
Chance
Risk
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The strategy determines the degree of uncertainty
leave the past behind
business as usual
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Organisational aspects involves both the internal
and the external structure of the company
Internal
External
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An innovation hub is the best organisation for
the idea generation
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The best process for idea generation is the new
concept development (NCD)

• The engine represents the whole company (all
  controllable aspects)
• Influencing factors are uncontrollable aspects,
  e.g. law and activities of competitors
• The core elements show the phases of the process
• The modell is non-sequential
• The starting points are variable

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The holistic view of the front end leads to
success of innovation
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The Fraunhofer Technology Development Group is an
interdisciplinary development specialist
Competence areas

• Product development
• Production technology
• Management ad Organisation

Applied Research
Industry
Basic Research
From vision to reality

• Fully integrated systems approach
• Effective Implementation
• Resultus with practical application

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The competence team innovation management deals
with different aspects of innovation
Planning
Competences
Organisation
Management of innovation
Managemenr of cooperations
Planning of business segments
Venture Services
Marketing
Process of Innovation
Control
Implementation