Personal Ads Planning Sheet

1
Personal Ads Planning Sheet
Name PID
Target Market

• Region or Country Madison Avenue, New York
• Target Market (Company or School) Ogilvy
  Mather / WPP
• Criteria (Why?) My goal is to become a brand
  identity consultant specializing
• in Asian firms
• OM is well known
  brand consulting ad agency called
• brand stewards and
  OM has networks in 160 cities
• worldwide and 62
  cities in Asia.

SW Analysis of Myself

• Strength
• -Strong interest in new culture
• -Creative
• -Open-Minded
• -Love Challenge

• Weakness

• My unique selling points (USP) which will
  differentiate myself from
• others and make me more attractive to potential
  market (company or school)
• -Fluent in Korean and Japanese
• -Have been in Korea and Japan during Summer
  internship
• -Have worked for LG Electronics and joined LG
  Global Brand Campaign
• project called Digital LG

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Marketing Objectives

To become an account planner in brand steward
team of OM within 12 months
Communication Strategy

• Communication Objective

To position myself as Global Brand Steward of
Asian Market

• Budget Rationale

U 50 (1 TVC U 30, 2 Magazine ad U 20, )

• Promotion mix (Ad, PR, Sales Promotion, Direct
  Sales) Rationale

Traditional Ad (TV Magazine) To demonstrate
my USP with
sound and pictures Non
traditional Ad To demonstrate my global
orientation with world map.

• Media mix (TV, Radio, Magazine, Newspaper,
  Outdoor. Others) Rationale

TV To demonstrate my language potential
Magazine To show my pictures with LG
brand World Map To demonstrate my global
orientation with world map.

• Message (Copy, Visual) Rationale

Show your creativity Attach your Ad.