Intercultural Management - PowerPoint PPT Presentation

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Intercultural Management

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Culture is a system that enables individuals and groups to deal with each other ... accents, colloquialism, slang difficult to understand. International English: ... – PowerPoint PPT presentation

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Title: Intercultural Management


1
Intercultural Management
  • Culture

2
Culture Definition
  • Culture is a system that enables individuals and
    groups to deal with each other and the outside
    world.
  • Culture means shared values, beliefs,
    assumptions of who and what we are.
  • They manifest themselves in our behavior and
    language, the groups we belong to, the nature of
    our society.
  • They are externalized in our artefacts, our art
    and technology.
  • Our physical environment conditions our
    technology and art, our behavior and language,
    and our identity

3
Language
  • The most important competence in international
    business
  • Ability to understand and make yourself
    understood
  • The most obvious characteristic of another
    culture

4
Language
  • Know at least some of the essential politeness
    words it is a courtesy.
  • An acquaintance with someone elses home language
    helps to understand them then they are speaking
    yours.
  • Language is not only a vehicle for communication
    but gives an insight into a peoples way of
    thinking, attitudes and behaviour.

5
Differences
English ?French pleasure, sophistication
French ? British violence, boring food
Quite pleased UK fairly US very
Table an idea UK put on the agenda US put off the agenda
Coach US manager UK trainer, tutor
International English Simple vocabulary, standard pronounciation Native English accents, colloquialism, slang difficult to understand
6
How to use language?
  • Language is not only the words we speak, it is
  • Body language, dress, manners, attitudes and
    conventions of behavior
  • Scandinavians, Dutch very explicit, try to say
    exactly what they mean, use facts and figures to
    back it up
  • British more vague, fond allusion and
    understatement, hints and hedging which many
    foreigners find confusing

7
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8
Humor
  • Britain and Ireland humor is used to create a
    relaxed atmosphere, ligthen tedium and diffuse
    tension, disguises aggression
  • North America a speech or presentation starts
    with a joke
  • Other cultures humor has no place at work
  • Outside the business environment a sense of humor
    is well developed in Germany, Japan or Turkey

9
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10
Oral styles
  • Direct speakers appear rude and overbearing to
    indirect speakers
  • Indirect speakers appear evasive and unclear to
    direct speakers
  • Different communication styles lead to
    misunderstanding
  • In France people speak more loudly than in other
    countries they appear domineering to soft
    speakers (Turkey) who seem uncommitted and
    unenthusiastic
  • Expansive gestures and emphatic facial
    expressions (Greece) seem aggressive to people
    whose body language is restrained (Germany)
  • Simultaneous speakers (Ireland) appear shallow
    and rude to serial speakers (Finland)
  • It is important to avoid drawing wrong
    conclusions from other peoples styles

11
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12
Oral, literal, and visual
  • You can tell someone to love them or write a love
    letter or draw a heart with an arrow through it.
  • Different cultures use this in different
    proportions
  • Northern cultures are more literal, southern
    Europeans are more oral
  • People from literal cultures will not take the
    spoken word seriously unless it is confirmed in
    writing (letter, fax)
  • For oral cultures written communication is
    primarily for the record ? confirm letters and
    faxes with a covering phone call.
  • In America communication is primarily literal but
    at the sime time more visual than in Europe
    incorporating graphics, diagrams and
    highlightened bullet points

13
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14
Business or personal
  • Middle of a negotiation Northern Europeans and
    Americans order in sandwiches and coffee for
    lunch
  • Business relationship is independent from
    personal relationship
  • For southern Europeans food and drink figure
    higher in their value system
  • Southern Europe and East Its important to
    cement social and personal relationships before
    you can even start to work together. You need
    introductions, references and time to develop
    personal relationships.
  • Hospitality and gift giving are an integral part
    of the courtship period.
  • Business between companies business between
    individuals
  • It takes much longer to start business in
    relationship cultures

15
Literature Mole,John Mind Your Manners.
Manging business cultures in the global Europe,
Nicholas Brealey Publishing, London 2003
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