Parks Victoria Working in Partnership Tourism Industry

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Parks VictoriaWorking in Partnership
Tourism IndustryVisitor Information
CentresAlysia BrandenburgDavid Newton
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The Role of Parks Victoria in Tourism

• To work in partnership with industry, government
  and the community to facilitate appropriate and
  sustainable tourism on and for public land

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Parks Victoria and Tourism

• Park waterway tourism and events provide
  opportunities to many regional locations
• Nature Based Tourism (NBT) identified as a
  product strength in Victorias Tourism Industry
  Strategic Plan
• Parks significantly contribute to Victorias
  tourism reputation
• manage 17 Victoria
• the activity base and setting for Park
  Tourism in Victoria
• (eg Wilsons Prom, Grampians, Yarra River,
  Albert Pk)

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Port Campbell National Park
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Wilson Promontory National Park
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Grampians National Park
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Dandenong Ranges National Park
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Mornington Peninsula National Park
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Alpine National Park
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Otway National Park
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Yarra River
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Metropolitan Parks
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Bays
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Regional Marketing and Communication Officers

• West Region
• David Newton
• East Region
• Gail Wright
• City and Bays Region
• Jarred Parsons
• Melbourne Metro Region
• Natasha Darcy
• Central Region
• Melanie Watts

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This Tourism Role is achieved by

• Planning, Strategy and Policy
• Conduit role
• Park management role
• Licensed Tour Operators
• Visitor facilities services
• Marketing and Promotions

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• National Parks Experience

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Marine National Parks and Sanctuaries
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Great Gardens of the Dandenongs
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William Ricketts Sanctuary
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Werribee Park Mansion
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Yarra River Shuttle Service
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Great Ocean Walk
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Brambuk - The National Park and Cultural Centre
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Cape Otway Lightstation
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Visitor Information Centres Parks Victoria

• Strengthening relationships with
• local government through
• sustainable partnerships with
• Regional Tourism via the grass roots.
• Accredited Visitor Information Centres

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Working with you

• Objectives
• Sustainability - ensure relevant, up-to-date
  information is provided to more than 40 Visitor
  Information Centres within the state in a
  sustainable and managed approach.
• Accuracy - develop relationships between VIC
  volunteers and staff to assist with delivery of
  accurate Parks Victoria messages.
• Efficiency provide information and training to
  assist VIC success

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Information Distribution

• Framework - existing PV strategies and guidelines
  include Sustainable Brochure Supply Strategy,
  Communication Framework, Levels of Service,
  Healthy Parks Healthy People promotion
• External strategies and guidelines include
  Regional Tourism Development Plans (RTDP), VIC
  Accreditation program, Local and Regional tourism
  plans.

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PV Information Tools
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Meeting the challenge sustainable Brochure
Supply Strategy

• Level 1 2
• Display - parknote display board and brochure
  rack
• Folder - Parknote Information Folder
• Parknotes annual supply of local and/or
  relevant
• Other Brochures - All Parks Brochure, PV themed
  guides, Fee-for- entry brochures
• Training for staff including site
  familiarisation.
• Level 3
• Main Parknote, Information Folder, informal
  contact with staff and volunteers

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Key to Information Distribution

• VICs are the lead within communities
• Other distribution points are treated as Level 3,
  i.e. some non-accredited information centres,
  private tourism/recreation businesses and Park or
  DSE offices
• Supporting the tourism industry philosophy of
  Local Tourist Associations membership and VIC
  relationships

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• Licensed Tour Operators (LTO)
• Parks Victoria administer the tour operator
  licence system for public land (DSE PV)
• 300 Licensed Tour Operators (LTOs)
• play a key role in facilitating access
• promoting its values and appropriate use
• encouraging tourism and recreation in Victoria.
• Professionalism and standards
• LTOs provide 3000 NBT products
• Tour Operator Reforms

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VICs and LTOs

• Brochure Acceptance Policy
• ALL commercial Tour Operators on Public Land must
  be licensed to do so
• VIC Managers have a role in ensuring that
  operators displaying brochures are licensed
• Operators who are NOT licensed compromise their
  insurance, and LTO integrity
• Its easy to check online

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www.parkweb.vic.gov.au
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Your major resources...
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Visitor Information Centres- strengthening
relationships

• Accuracy
• Efficiency
• Sustainability
• None of this is possible without your support
• Thank you