Title: Parks Victoria Working in Partnership Tourism Industry
1 Parks VictoriaWorking in Partnership
Tourism IndustryVisitor Information
CentresAlysia BrandenburgDavid Newton
2The Role of Parks Victoria in Tourism
- To work in partnership with industry, government
and the community to facilitate appropriate and
sustainable tourism on and for public land
3Parks Victoria and Tourism
- Park waterway tourism and events provide
opportunities to many regional locations - Nature Based Tourism (NBT) identified as a
product strength in Victorias Tourism Industry
Strategic Plan - Parks significantly contribute to Victorias
tourism reputation - manage 17 Victoria
- the activity base and setting for Park
Tourism in Victoria - (eg Wilsons Prom, Grampians, Yarra River,
Albert Pk)
4Port Campbell National Park
5Wilson Promontory National Park
6Grampians National Park
7Dandenong Ranges National Park
8Mornington Peninsula National Park
9Alpine National Park
10Otway National Park
11Yarra River
12Metropolitan Parks
13Bays
14(No Transcript)
15Regional Marketing and Communication Officers
- West Region
- David Newton
- East Region
- Gail Wright
- City and Bays Region
- Jarred Parsons
- Melbourne Metro Region
- Natasha Darcy
- Central Region
- Melanie Watts
16This Tourism Role is achieved by
- Planning, Strategy and Policy
- Conduit role
- Park management role
- Licensed Tour Operators
- Visitor facilities services
- Marketing and Promotions
17- National Parks Experience
18Marine National Parks and Sanctuaries
19Great Gardens of the Dandenongs
20William Ricketts Sanctuary
21Werribee Park Mansion
22Yarra River Shuttle Service
23Great Ocean Walk
24Brambuk - The National Park and Cultural Centre
25Cape Otway Lightstation
26Visitor Information Centres Parks Victoria
- Strengthening relationships with
- local government through
- sustainable partnerships with
- Regional Tourism via the grass roots.
- Accredited Visitor Information Centres
27Working with you
- Objectives
- Sustainability - ensure relevant, up-to-date
information is provided to more than 40 Visitor
Information Centres within the state in a
sustainable and managed approach. - Accuracy - develop relationships between VIC
volunteers and staff to assist with delivery of
accurate Parks Victoria messages. - Efficiency provide information and training to
assist VIC success
28Information Distribution
- Framework - existing PV strategies and guidelines
include Sustainable Brochure Supply Strategy,
Communication Framework, Levels of Service,
Healthy Parks Healthy People promotion - External strategies and guidelines include
Regional Tourism Development Plans (RTDP), VIC
Accreditation program, Local and Regional tourism
plans.
29PV Information Tools
30Meeting the challenge sustainable Brochure
Supply Strategy
- Level 1 2
- Display - parknote display board and brochure
rack - Folder - Parknote Information Folder
- Parknotes annual supply of local and/or
relevant - Other Brochures - All Parks Brochure, PV themed
guides, Fee-for- entry brochures - Training for staff including site
familiarisation. - Level 3
- Main Parknote, Information Folder, informal
contact with staff and volunteers
31Key to Information Distribution
- VICs are the lead within communities
- Other distribution points are treated as Level 3,
i.e. some non-accredited information centres,
private tourism/recreation businesses and Park or
DSE offices - Supporting the tourism industry philosophy of
Local Tourist Associations membership and VIC
relationships
32- Licensed Tour Operators (LTO)
- Parks Victoria administer the tour operator
licence system for public land (DSE PV) - 300 Licensed Tour Operators (LTOs)
- play a key role in facilitating access
- promoting its values and appropriate use
- encouraging tourism and recreation in Victoria.
- Professionalism and standards
- LTOs provide 3000 NBT products
- Tour Operator Reforms
33VICs and LTOs
- Brochure Acceptance Policy
- ALL commercial Tour Operators on Public Land must
be licensed to do so - VIC Managers have a role in ensuring that
operators displaying brochures are licensed - Operators who are NOT licensed compromise their
insurance, and LTO integrity - Its easy to check online
34www.parkweb.vic.gov.au
35Your major resources...
13 1963www.parkweb.vic.gov.au
36Visitor Information Centres- strengthening
relationships
- Accuracy
- Efficiency
- Sustainability
- None of this is possible without your support
- Thank you