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Parks Victoria Working in Partnership Tourism Industry

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Bays. Regional Marketing and Communication Officers. West Region. David Newton. East Region ... City and Bays Region. Jarred Parsons. Melbourne Metro Region ... – PowerPoint PPT presentation

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Title: Parks Victoria Working in Partnership Tourism Industry


1
Parks VictoriaWorking in Partnership
Tourism IndustryVisitor Information
CentresAlysia BrandenburgDavid Newton
2
The Role of Parks Victoria in Tourism
  • To work in partnership with industry, government
    and the community to facilitate appropriate and
    sustainable tourism on and for public land

3
Parks Victoria and Tourism
  • Park waterway tourism and events provide
    opportunities to many regional locations
  • Nature Based Tourism (NBT) identified as a
    product strength in Victorias Tourism Industry
    Strategic Plan
  • Parks significantly contribute to Victorias
    tourism reputation
  • manage 17 Victoria
  • the activity base and setting for Park
    Tourism in Victoria
  • (eg Wilsons Prom, Grampians, Yarra River,
    Albert Pk)

4
Port Campbell National Park
5
Wilson Promontory National Park
6
Grampians National Park
7
Dandenong Ranges National Park
8
Mornington Peninsula National Park
9
Alpine National Park
10
Otway National Park
11
Yarra River
12
Metropolitan Parks
13
Bays
14
(No Transcript)
15
Regional Marketing and Communication Officers
  • West Region
  • David Newton
  • East Region
  • Gail Wright
  • City and Bays Region
  • Jarred Parsons
  • Melbourne Metro Region
  • Natasha Darcy
  • Central Region
  • Melanie Watts

16
This Tourism Role is achieved by
  • Planning, Strategy and Policy
  • Conduit role
  • Park management role
  • Licensed Tour Operators
  • Visitor facilities services
  • Marketing and Promotions

17
  • National Parks Experience

18
Marine National Parks and Sanctuaries
19
Great Gardens of the Dandenongs
20
William Ricketts Sanctuary
21
Werribee Park Mansion
22
Yarra River Shuttle Service
23
Great Ocean Walk
24
Brambuk - The National Park and Cultural Centre
25
Cape Otway Lightstation
26
Visitor Information Centres Parks Victoria
  • Strengthening relationships with
  • local government through
  • sustainable partnerships with
  • Regional Tourism via the grass roots.
  • Accredited Visitor Information Centres

27
Working with you
  • Objectives
  • Sustainability - ensure relevant, up-to-date
    information is provided to more than 40 Visitor
    Information Centres within the state in a
    sustainable and managed approach.
  • Accuracy - develop relationships between VIC
    volunteers and staff to assist with delivery of
    accurate Parks Victoria messages.
  • Efficiency provide information and training to
    assist VIC success

28
Information Distribution
  • Framework - existing PV strategies and guidelines
    include Sustainable Brochure Supply Strategy,
    Communication Framework, Levels of Service,
    Healthy Parks Healthy People promotion
  • External strategies and guidelines include
    Regional Tourism Development Plans (RTDP), VIC
    Accreditation program, Local and Regional tourism
    plans.

29
PV Information Tools
30
Meeting the challenge sustainable Brochure
Supply Strategy
  • Level 1 2
  • Display - parknote display board and brochure
    rack
  • Folder - Parknote Information Folder
  • Parknotes annual supply of local and/or
    relevant
  • Other Brochures - All Parks Brochure, PV themed
    guides, Fee-for- entry brochures
  • Training for staff including site
    familiarisation.
  • Level 3
  • Main Parknote, Information Folder, informal
    contact with staff and volunteers

31
Key to Information Distribution
  • VICs are the lead within communities
  • Other distribution points are treated as Level 3,
    i.e. some non-accredited information centres,
    private tourism/recreation businesses and Park or
    DSE offices
  • Supporting the tourism industry philosophy of
    Local Tourist Associations membership and VIC
    relationships

32
  • Licensed Tour Operators (LTO)
  • Parks Victoria administer the tour operator
    licence system for public land (DSE PV)
  • 300 Licensed Tour Operators (LTOs)
  • play a key role in facilitating access
  • promoting its values and appropriate use
  • encouraging tourism and recreation in Victoria.
  • Professionalism and standards
  • LTOs provide 3000 NBT products
  • Tour Operator Reforms

33
VICs and LTOs
  • Brochure Acceptance Policy
  • ALL commercial Tour Operators on Public Land must
    be licensed to do so
  • VIC Managers have a role in ensuring that
    operators displaying brochures are licensed
  • Operators who are NOT licensed compromise their
    insurance, and LTO integrity
  • Its easy to check online

34
www.parkweb.vic.gov.au
35
Your major resources...
13 1963www.parkweb.vic.gov.au
36
Visitor Information Centres- strengthening
relationships
  • Accuracy
  • Efficiency
  • Sustainability
  • None of this is possible without your support
  • Thank you
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