Letters

1
Letters

• Adapted From PWO
• By Sarah LaDow

2
Letters

• Rhetoric of letters
• When
• How
• Types
• Sample

3
Rhetoric of letters

• To write a successful letter, you need to know
• Audience
• The letters role
• Your role
• The situation

4
When

• When should you send a letter instead of a memo
  or email?
• In the past, letters have been used for contact
  outside of a company

5
How

• A letter should always get right to the point!
• Overview purpose statement why are you writing?
  What do you expect the reader to do? Tone is
  formal
• The following paragraphs should present reasons
• Conclusions restate what you expect from the
  reader or the purpose of writing. Invite contact
• Be sure to always provide contact information

6
Types

• Conflict
• Sales
• Routine business
• Employment
• Covers
• Thank you

7
sample

• November 25, 2003
• company name and address
• Dear Mr. x,
• The purpose of this letter is to inform you of
  our recommendation report and why our group
  created it. This letter will briefly detail our
  decision as a group on what type of media
  solution we believe you should adopt.
• After meeting with you, we have become aware of
  your need to increase your customer market and
  revenue. Through researching several options, we
  decided that implementing a sales promotion
  program would be the most effective for LovShack.
• The following recommendation report contains
  information and details as to why we believe that
  a sales promotion program will benefit you the
  most. We look forward to getting in contact with
  you to discuss your opinion on our proposed
  recommendation. If you have any questions,
  please feel free to contact our group at. Thank
  you for your cooperation and time over the course
  of the past couple of weeks.
• Sincerely,
• name and contact information
• Attachments Recommendation Report

8
Conclusion

• Letter writing takes time and revision. Remember,
  you are demonstrating ethos and logos when you
  write a letter. What image of yourself do you
  want to send?