Bringing authenticity into business English courses

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Bringing authenticity into business English
courses

• Adrian Pilbeam
• LTS training and consulting

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Business English
Background to business
Core business language
Business English
Communication skills
Intercultural awareness
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Core Business Language (1)
Giving facts and figures Describing - a companys
services - products and activities
- a technical process - ways of
working
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Core Business Language (2)
Explaining - what sets a company apart -
competitive advantage - brand
qualities - qualities in potential recruits -
a business concept
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Video and DVD can

• provide a model for communication skills
• show intercultural communication in context
• give examples of core business language
• focus on business English topics
• bring authentic speech into the business English
  classroom

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Big City

• 3 videos
• drama episodes
• documentary reports real companies
• Students books with pre-, while- and post-
  viewing activities transcripts
• Teachers books with background information and
  transfer activities

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Companies

• Vodafone Sony
• Pizza Express Jaguar
• Arthur Andersen Hoverspeed
• Alton Towers Wedgwood
• Chiltern Railways Oxfam
• Leapingsalmon Babel

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Sectors
Telecoms Electronics/Media Food
Automotive Consulting Travel Leisure Luxury
Products Charity Training
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Big City - exploitation
Before you watch While watching -
comprehension gist and detail - focus
on language and behaviour After you watch -
review of language - role plays and
presentations - transfer to learners
context Resource Bank - transfer activities
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Vodafone

• operates in countries
• has employees in the UK
• has employees worldwide
• has customers in the UK
• has customers worldwide

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Wedgwood

• Wedgwood products include ?
• Wedgwoods reputation is based
• on ...?

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Babel
Babels services are .?
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Wedgewood
Wedgwood is famous for?
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Wedgwood

• Waterford Wedgwood is a premium luxury lifestyle
  brand. Name some other, similar brands. How
  important is the brand name or designer label
  when making a purchasing decision?

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Hoverspeed
Hoverspeeds main competitor is ? Hoverspeeds
advantages are ?
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Leapingsalmon
What are the stages in Leapingsalmons order
processing system?
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Alton Towers
What qualities does Alton Towers look for in
seasonal employees?
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Sony
What characterises the Sony brand?
What characterises the Sony brand?
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Oxfam
What is Fair Trade?
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Arthur Andersen
What is hot-desking ?