A COMPLETELY DIFFERENT APPROACH TO CLASSIFIEDS

1
A COMPLETELY DIFFERENT APPROACH TO CLASSIFIEDS
2
LIKE NOTHING YOU HAVE SEEN BEFORE IN THIS INDUSTRY
3
One solution that meets all of your classifieds
needs
ONE MISSION. ONE PLATFORM.
4
gtLiners gtDisplay Ads gtWeb-Only Ads All in one
database and all searchable from one interface.
CLEAN, INTEGRATED DISPLAY WITH MAPPING
5
Print-2-Web

• Generate more money at less cost from call center
  customers.
• WE up-sell the customer at no charge the moment
  their ad is published online

GENERATE MORE INCOME FROM PRINT SALES
6
Native web-2-print ties it all together

• Offer print as an up-sell
• Price print from the Web differently from your
  call center pricing
• Give advertisers a single point of sale
• Relieve call center burden
• Import into your front-end system with XML
  output
• No per-ad charges

INTEGRATED WEB-2-PRINT
7
Industry-Leading Web-2-Web

• Detailed fielded data to create robust ads
• Most fields are optional, yet often used by
  advertisers
• Full-featured ads display higher in searches and
  appear more complete and trustworthy than
  strictly paragraph-based ads.

THE END OF HOBBLED ONLINE LISTINGS
8
Point of sale profit
- Up-sells at checkout - If you dont see an
up-sell, create it on the fly no programming
needed.- You set the free photos by category -
You set the default ad duration by category -
You set all pricing through our easy-to-use Web
console
POINT OF SALE UPGRADES
9
Power Ads

• Professional ad layout every time
• Integrated maps
• Tabbed ad content helps shoppers quickly
  understand the ad
• Shopper control panel to take action
• Advertiser history and ratings on every ad
• Photo slide array

PROFESSIONAL-GRADE ADS FOR EVERYONE
10
Power tools

• Integrated response tools
• Shopper and advertiser privacy is ensured
• Offer and acceptance on merchandise and pet ads
• Question forms allow the advertiser to publish
  answers to the ad display
• Full audit of communications on every listing
  (assuming use of our system)

SAFE AND PRIVATE RESPONSE TOOLS
11
Central ad management
Advertisers get a suite of easy-to-use tools to
administer ads, offers, questions and more.
CENTRAL AD MANAGEMENT
12
Community

• Category-related discussion boards enable market
  users to communicate with each other
• Discussions are moderated
• Newspapers can sell expert status in the
  forums. Experts are designated with a star icon.
• Discussions are geo-targeted

INTEGRATED COMMUNITY DISCUSSIONS
13
Referrals

• AJAXbased tell a friend functionality helps
  spread the word about items in your market
• Flood controls prevent spamming.

USERS SPREAD THE WORD ABOUT YOUR MARKET
14
SELF-SERVE CLIENT MANAGEMENT SUITE
15
You control the design from a Web console.
CREATE YOUR OWN LOOK AND FEEL.
16
Pricing is infinitely flexible by category and by
advertiser type.
BEST-IN-CLASS PRICING TOOLS REACT INSTANTLY
17

• Create unlimited bundles in any category
• Set automatic expiration and price
• Create coupon code triggers for your bundle
• Select which attributes are included

Create unlimited bundles and ad coupon activation
options
BEST-IN-CLASS PRICING TOOLS REACT INSTANTLY
18

• Issue credits to any user in any amount
• Give more credit than money collected
• System tracks who authorized credits
• Engages advertisers who get run of store
  ability to post ads until their credits run out
  (after which they are charged)

Sell pre-paid market credits any time!
SELF-SERVE MARKETING SALES TOOLS
19
Invent your own up-sells on the fly.
Fulfill with our self-serve export creation tool.
SELF-SERVE MARKETING SALES TOOLS
20
Create custom widgets for instant placement on
any Web page.
SELF-SERVE MARKETING SALES TOOLS
21
U-Customize

• Self-serve setup and management panel gives you
  fingertip control over your site 24-7.
• Change the categories that display on your site.
• Set up vertical market partners within our
  framework for seamless transitions from your
  market to your listings on partner sites.
• Customize the look and feel anytime.

POWERFUL SELF-SERVE MANAGEMENT TOOLS
22
U-Publish

• Self-serve import tools show you everything you
  need to know about your liner imports into our
  system.
• Staff members can trigger imports as they please.

POWERFUL SELF-SERVE MANAGEMENT TOOLS
23
U-Control

• Your administrators and call center personnel
  have Web access to any of your ads in our system.
• Virtually every aspect of the ad may be modified
  from the admin panel.
• Administrators can even upload images and
  designated the primary image in the ad display.

POWERFUL SELF-SERVE MANAGEMENT TOOLS
24
Tracking

• Activity summaries that let you see how your
  market is performing any time of the day.
• Detailed reports show you where activity is
  occurring in the market.
• Export your reports in CSV format for further
  use.

POWERFUL SELF-SERVE MANAGEMENT TOOLS
25
More than 100 papers television stations from
these groups have joined the Kaango network.
THE POWER IS IN THE NETWORK
26
CALL 303.339.3838 TO SET UP A DEMONSTRATION