Overall goals of IIEPs web site

1
Overall goals of IIEPs web site

• Provide working tools for research and training
• Increase impact and outreach of the Institute
• Connect with the Institutes formal and informal
  networks
• Reinforce the IIEPs legitimacy gtgt Member States,
  National Commissions, Permanent Delegations, etc.

2
IIEPs Audience

• Educational specialists
• Donor agencies
• Alumni
• NGOs
• IIEP/UNESCO staff and constituencies
• Students and researchers
• Media (Press, other web sites)

3
Overview of the web site

• Institutional web site
• Trilingual English, French, Spanish
• Over 200 screens (x 3 languages)
• Some 15,000 monthly page views (2004)
• Static web site
• ( Other web sites HIVAIDS Clearinghouse IIEP
  Buenos Aires collaboration in partnership sites,
  RedEtis)

4
Has the web site achieved its goals?

• Increase in demand for publications, Newsletter
  and other information
• Dramatic traffic increase since revamping

5
User testing

• Underway
• Goals to improve and/or validate gtgt
• Needs analysis
• Relevance of content
• Usability tree structure
• Tone

6
Content structure

• By theme, drawing from IIEPs main activities

About IIEP
Training
Research
Services to Member States
Networking
Publications
Newsletter
Documentation Centre
7
Content structure

• By user-friendly themes (Focus)

Education for All
Emergencies and reconstruction
Ethics and corruption
HIV/AIDS and education
Information systems
E-learning
8
Use of meta-data keywords

• Meta-data keywords used for testing purposes
  since July 2004
• Relative success in search engine ratings
• Installation of meta-data keywords in three
  languages process
• Priority Google-friendly measure links exchange

9
Work-flow for getting content onto web site

• Calendar and programming of updates
• Web team interacts with programme staff (informal
  or web meeting)
• Web editor responsible for translation and
  quality control
• Web administrator prepares HTML pages and
  graphics and maintains the web site

10
Work-flow for getting content onto web site
Calendar sent out for info on projects
Programming of updates for the year
Updating and maintainance of site
Interactivity Web team and staff
Preparation of web pages
Content prepared and sent for translation
11
Maintaining freshness of content

• Regular meetings within web team
• Meetings with programme staff to discuss new
  items and developments
• Homepage reviewed fortnightly or monthly
• Synchronized with publishing of print Newsletter

12
Editorial principles for writing for the web

• Content templates
• Editing for scan reading (e.g. inverted pyramid
  titles bullets)
• The simpler the better (specialized terms
  explained 1 idea per sentence)
• Links, with logical reading scenarios
• Users time is money keeping in mind the minimum
  clicks rules and usability standards

13
Management

• Web team leader directly responsible vis à vis
  Direction (DAC)
• Each content provider reports to programme team
  leaders

14
IIEP web team

• Content provided by staff for each theme
• Overall responsible person (ID)
• Two-thirds time web editor
• 1 web administrator
• External translators and proof readers

15
Financing the web site development

• Centrally funded from core funds
• Use of project money to finance developement

16
Promotion of web sites content

• Submission of URL to search engines yearly
• Announcements in IIEPs Newsletter
• Links exchange
• Presentation to trainees