Strategic Plan

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Strategic Plan

• Rachel Cotter
• Concordia University
• Portland, Oregon

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Mission Statement

• Concordia University united with the American
  Red Cross will hold blood drives to involve
  students, staff, and community in the lifetime
  support of blood services to people in need.
  Every year the University will strive to better
  the number of units collected and increase
  awareness of the need for blood products.

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Vision

• The vision of this partnership is to increase
  awareness and dedication of the people in the
  Concordia family so that they will contribute to
  the American Red Cross as a lifetime donor or
  supporter.

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Concordia and ARC Partnership

• Past Relationship
• Blood Mobiles
• Off campus liaison
• Marketing to students and staff
• Average units collected 33 per
  blood drive

• Future Relationship
• On Campus donations
• Student liaison (myself)
• Marketing to students, staff, and community
• Average units collected 41 per blood drive

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Marketing to Students and Staff

• Student e-mails
• Facebook.com
• Myspace.com
• Posters/ banners
• Sidewalk Chalk
• Raffles for tickets and gift certificates
• Wall of Fame

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Marketing to Community

• Stand outside of New Seasons
• Concordia News Paper
• Posted on Website
• Fliers around Concordia Neighborhood

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Community Partnerships

• Eric Brown (CEO Pacific NW Region)
• Chris Burns my Red Cross Territory Representative
• New Seasons Market
• The Concordia News
• The Concordia Ale House
• OMSI (passes to Body Works)

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Campus Partnerships

• AACU
• Social Work Club
• Athletic Teams
• Peace Club
• Student Services

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Goals

• Increase number of blood drives from 2 per year
  to 3 per year
• Increase average units from 33 to 41 (approx 25)
• To involve the community in Concordia blood
  drives
• To find an athlete who shows passion for the Red
  Cross and would want to be my successor.
• To make a difference and be an active board
  member
• To create a lasting partnership with the American
  Red Cross.

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Strategic Issues

• Difficulties with current Drive Chairperson
• Low student and community involvement
• Location

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Strategies

• Make blood drive a campus wide event
• Give blood drives a theme
• Use a centralized building to host
• Get professor involvement
• Use prizes and donated goods
• Consider dates that will suit most populations

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August Blood Drive

• Positives
• New Location
• 20 units collected
• Feedback from students and faculty

• Future Improvements
• More advertising
• Larger Drive in New Location
• T-shirts?

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September Blood Drive

• Goal of 50 Units
• Trial use of Gym space
• Partnership with Concordia News

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February Blood Drive

• We Bleed Blue
• Athletic Teams Challenge
• T-Shirts Made
• Another Larger Goal

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Thank You