National and

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National and Northwest Louisiana Regional Report
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At a time when governments at all levels are
making tough budget choices, the Americans for
the Arts in-depth Economic Prosperity study
sends an important message support for the Arts
does not come at the expense of economic
development.
The Arts is industry that supports jobs,
generates government revenue, is the cornerstone
of tourism and economic development, and drives a
creativity-based economy.
This study sends an important message
Support for the arts is an investment in
economic well-being as well as quality of life.
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Arts Economic Prosperity III is the most
comprehensive economic impact study of the
nations nonprofit arts and culture industryever
conducted.
in NORTHWEST LOUISIANA
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and the first ever comprehensive economic impact
study of Northwest Louisiana (NWLA) arts
organizations and their audiences
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The report gathered detailed expenditure and
attendance data from
6,080 Non-profit Arts Culture
Organizations 94,478 of their audiences and
attendees
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NWLA represented the state of Louisiana as one
of 156 communities studied
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The diverse communities range from small rural to
large urban with populations from 4,000 to 3
million
The 10 parish area of NWLA was studied as a
REGION of counties and parishes
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NWLA was one of 35 Regional areas studied
NWLA
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Study of NWLA population 569,974 US Census 2000
of the 10 parish area

• Shreveport Regional Arts Council was asked to
  conduct the local study for the State of
  Louisiana
• 16 pre-determined arts and cultural events and
  151 arts and cultural organizations were studied
  over a 9 month period

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NWLA Organizational Study 52 of the areas arts
organizations responded to the in-depth survey
(higher than the national average)

• NWLA Audience Study
• LSUS Small Business Development Center conducted
  800 intercept surveys of audience members from 16
  predetermined events, March to December 2006

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How Can A Dollar Be Re-spent?
Consider the following example A theater
company purchases a
gallon of paint from the local hardware store
for 20, generating the
direct economic impact of the expenditure. The
hardware store uses a portion of the 20 to pay
the sales clerks salary the sales clerk
re-spends some of the money for groceries
the grocery store uses some of the money
to pay its cashier the cashier then spends some
for the utility bill and so on.  The subse-
quent rounds of spending are the indirect
economic impacts. Thus, the initial expenditure
by the theater company was followed by four
additional rounds of spending (by the hardware
store, sales clerk, grocery store, and the
cashier). The
total impact is the sum

of the direct and indirect

impacts. Interestingly, a dollar
ripples through each community very
differently, which is why each study region
has its own customized model.
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Nationally, the nonprofit Arts Cultureindustry
has grown
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National Economic Impact ofNonprofit Arts
Culture Industry166.2 Billion Annually
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Government and the Arts71 Return on
Investmentwith nearly 30 Billion in revenue
going tolocal, state and federal government
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Economic Impact ofNonprofit Arts Culture
Industryin Northwest Louisiana
89.7 Million Annually
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Economic Impact ofNonprofit Arts Culture
Industry
2,367 49.8 Million 6.9 Million 5.9
Million 12.8 Million
Total Back to Govt.
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Northwest Louisiana Arts has the greatest
Economic Impact of like-sized regions
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Per Capita NWLA Arts Economic Impact is 2 X
greater than Southern Average
Population Eco Impact Per Capita Southern
Regions 569,000 89 M 157.50 Northwest
Louisiana 575,000 56 M 97.78 Greater
Columbia, SC 1,634,000 136 M 83.47 Birmingham
AL area 367,000 16 M 44.13 Northwest
Arkansas 3,497,000 165 M 47.27 Central
Florida 6,644,798 464 M 69.83 Southern
Regions studied

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Percentage of U.S. WorkforceHow Nonprofit Arts
Culture Stacks Up . . .
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Nationally, nonprofit Arts Culture Attendees
Spend 27.79 Per Person Per Event
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In NWLA Attendees Spend20.35 Per Person Per
Event
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Nonprofit Arts Culture AttendeesNationally 39
come from outside the market
Locally, 1 in 5 attend from outside the 10 parish
area
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Event-Related SpendingLocal vs. Nonlocal
Audiences National Average
Event-Related SpendingLocal vs. Nonlocal
Audiences in NWLA
NWLA Locals 12.93
NON-LOCAL ATTENDING NWLA EVENTS 48.75
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The NWLA Community Gives Their Time To The Arts
15,194 Volunteers 4.5 Million in Volunteer
Hours Nearly twice the volunteers than the
National Average
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Nonprofit Arts Culture Industry in U.S.

• A Formidable Growth Industry
• Attracts Audiences
• Attracts Tourists and Lengthens Their Stays
• Spurs Business Development
• Supports Jobs
• Generates Government Revenue

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The Arts Mean Business!www.AmericansForTheArts.o
rg/EconomicImpact
www.ShreveArts.org