WEBINAR SERIES

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WEBINAR SERIES
Scouting for Natural Substitutes
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Scouting for Natural Substitutes
Webinar Series
Introduction

• As sustainability becomes more important
  consumers are demanding more natural products.
• This webinar will show you strategies for
  searching for natural substitutes.
• For your products
• For your product ingredients / raw materials
• And more

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Scouting for Natural Substitutes
Webinar Series
Anatomy of a Search

• product category component
• Related categories?
• Other parts of speech?

• natural component
• What does it mean?
• Other parts of speech?

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Scouting for Natural Substitutes
Webinar Series
Expanding the natural component of the query
Sourcing
Disposal
What does natural mean ???
Manufacturing
Use
Distribution
Packaging
The EPAs Environmentally Preferable Purchasing
(EPP) is driving innovation at all stages of the
product lifecycle. See http//www.epa.gov/epp/
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Scouting for Natural Substitutes
Webinar Series
Caution has multiple meanings
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Scouting for Natural Substitutes
Webinar Series
Expanding the functional component of the query
Product Category Timeline
Problem Phase
Innovation Phase
Product Category Phase
Initially, everyone talks about the problem.
Then solutions begin to emerge offering benefits.
Finally the market standardizes on a product
category.
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Scouting for Natural Substitutes
Webinar Series
For our toothpaste example
Product Category Timeline
Problem Phase
Innovation Phase
Product Category Phase
cavities
toothpaste
fluoride delivery
plaque
plaque removal
tartar
tartar control
yellowing
whitening
etc.
etc.
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Scouting for Natural Substitutes
Webinar Series
Permutations of a search

• natural component
• plant based
• plant derived
• botanical
• mineral based
• mineral derived
• biobased
• bioderived
• renewable
• naturally occurring
• wild-harvested
• botanical extract
• organic
• green manufacturing
• zero emissions
• non-polluting
• non-toxic
• green
• environmentally friendly

• product category component
• toothpaste
• fluoride delivery
• plaque removal
• tartar control
• whitening
• cavities
• plaque
• tartar
• yellowing
• prevent cavities
• fight decay
• kill bacteria
• prevent gingivitis
• oral hygiene
• treat hypersensitivity
• strengthen enamel
• prevent bad breath
• reduce dental decay

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Scouting for Natural Substitutes
Webinar Series
Permutations of a search
etc.
etc.
etc.
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Scouting for Natural Substitutes
Webinar Series
Other resources to help you expand your query
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Scouting for Natural Substitutes
Webinar Series
Other tips

• Dont put the word find in your query,
• otherwise it limits your query too much.

DO
DONT
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Scouting for Natural Substitutes
Webinar Series
Other tips
DO
Instead of typing companies as part of your
query, just look at the companies result type.
Otherwise it narrows your search too much.
DONT
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Private Labels and Co-packers
Webinar Series
Comments and ideas for another webinar Please
let me know jha_at_netbase.com