Media Literacy: Critical Thinking For 21st Century Learning

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Media Literacy Critical Thinking For 21st
CenturyLearning
Frank W. Baker fbaker1346_at_aol.comMedia
Literacy Clearinghousehttp//www.frankwbaker.com
April 2, 2007
SLIS J742
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Media Literacy Critical Thinking For 21st
Century Learning
With the advent and popularity of YouTube,
Current TV, and similar venues, young people are
anxious to have their productions seen and
heard. DIY (do it yourself)
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Generation M
multi-tasking digital natives
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Media Literacy Critical Thinking For 21st
Century Learning
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Media Literacy Critical Thinking For 21st
Century Learning

• Our students are growing up in a world
  saturated with media messagesyet, they (and
  their teachers) receive little or no training in
  the skills of analyzing or re-evaluating these
  messages, many of which make use of language,
  moving images, music, sound effects.
  R.Hobbs, Journal Adult Adolescent Literacy,
  February 2004

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Media Literacy Critical Thinking For 21st
Century Learning

• While more young people have access to the
  Internet and other media than any generation in
  history, they do not necessarily possess the
  ethics, the intellectual skills, or the
  predisposition to critically analyze and evaluate
  these technologies or the information they
  encounter. Good hand/eye co-ordination and the
  ability to multitask are not substitutes for
  critical thinking.

David ConsidineMedia educatorAppalachian
StateUniversity
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Media Literacy Critical Thinking For 21st
Century Learning

• Students "spend lots of time chatting,
  looking at pop culture web sites, and downloading
  MP3s, but they don't deal with critical
  evaluation of information." Study Aims To
  Improve Internet Literacy

Donald LeuUniversity of Conn.Teaching With The
Internet K-12 New Literacies for New Times
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Media Literacy Critical Thinking For 21st
Century Learning

• Movies, advertisements, and all other visual
  media are tools teachers need to use and media we
  must master if we are to maintain our credibility
  in the coming years.Jim Burke, fromThe
  English Teachers Companion

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Media Literacy Critical Thinking For 21st
Century Learning

• From an early age, students are very
  sophisticated readers and producers of
  multi-modal work. They can be helped to
  understand how these works make meaning, how they
  are based on conventions, and how they are
  created for and respond to specific communities
  or audiences. 2005 Declaration,
  NCTE Executive Committee

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Media Literacy Critical Thinking For 21st
Century Learning

• It would be a breach of our duties as teachers
  for us to ignore the rhetorical power of visual
  forms of media in combination with text and
  soundthe critical media literacy we need to
  teach must include evaluation of these media,
  lest our students fail to see, understand, and
  learn to harness the persuasive power of visual
  media. NCTE Resolution on
  Visual/Media Literacy

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Media literacy in SC CurriculumTeaching Standards
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Endorsing media literacy

• American Association of School
  LibrariansAnnenberg Public Policy
  CenterCarnegie Commission on Adolescent
  DevelopmentCenter for Substance Abuse
  Prevention 
• College Board Standards for Student
  SuccessInternational Reading Association Nationa
  l Board for Professional Teaching
  StandardsNational Council for Teachers of
  English National Council for the Social
  Studies National Middle School
  Association National PTANorth Central Regional
  Educational Laboratory (NcREL)Partnership for
  21st Century SkillsWhite House Office of
  National Drug Control Policy

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• What is media literacy?Draft a definition
• Then well share

video
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Defining media literacy

• Media literacy is concerned with helping
  students develop an informed and critical
  understanding of the nature of mass media, the
  techniques used by them, and the impact of these
  techniques. More specifically, it is education
  that aims to increase the students' understanding
  and enjoyment of how the media work, how they
  produce meaning, how they are organized, and how
  they construct reality. Media literacy also aims
  to provide students with the ability to create
  media products.  Media Literacy
  Resource Guide, Ministry of Education Ontario,
  1997

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Media literacy is

• Set of skills, knowledge, abilities
• Awareness of personal media habits
• Understanding of how media works
• Appreciation of medias power/influence
• Ability to discern critically question/view
• How meaning is created in media
• Healthy skepticism
• Access to media
• Ability to produce create media

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Media literacy key concepts

• All media are constructed
• Media use unique languages
• Media convey values and points of view
• Audiences negotiate meaning
• Media power and profit
• 
  
  Source Center for Media Literacy

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Critical inquiry asking questions

• Who produced/created the message?
• For what purpose was it produced?
• Who is the target audience?
• What techniques are used to attract attention
  increase believability?

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Critical inquiry asking questions

• Who or what is left out why?
• Who benefits from the message being communicated
  in this way?
• What lifestyle is promoted?
• How do you know what it means?
• Where can you go to verify the info?

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Visual literacy

• Lets take a look at some images

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Teaching in the 21st century

•   "If video is how we are communicating and
  persuading in this new century, why aren't more
  students writing screenplays as part of their
  schoolwork?"

Heidi Hayes JacobsApril 2004
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The languages of TV Film

• Cameras
• a) Movement b) positioning c) use of lens
• Lights
• Audio (includes music, sound effects)
• Editing (post production special effects)
• Set design
• Actors wardrobes expressions

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Examples

• AdvertisingCell phone ad script
• Toys ad
• Film Over The Hedge
• Because of Winn Dixie

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• Frank Baker
• Fbaker1346_at_aol.com
• Media Literacy Clearinghouse
• http//www.frankwbaker.com