Tailored feedback: about drinking

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Tailored feedback about drinking

• Odile Smeets
• Annemarie Huiberts
• 2nd Prevnet Conference of Telematics
• 24th of October 2003, Ireland

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Tailored feedback about drinking

• Background drinktest.nl
• Research drinktest.nl
• Promotion drinktest.nl

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Tailored feedback

• Tuned to the person
• Automated process
• A substantial difference with the One size fits
  all approach

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Tailored feedback

• Theoretical framework
• Diagnosis instrument, questionnaire
• Library of messages
• Computer tailoring program

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Guidelines for sensible drinking

• Men
• 21 glasses/week
• 5 glasses/session

• Women
• 14 glasses/week
• 3 glasses/session

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heavy drinkers (NIPO 2000)
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ASE-model (De Vries, Dijkstra, Kuhlman, 1988)

• Attitude
• Social influence
• Self-efficacy expectancy

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Stages of change(Prochaska DiClemente, 1983)

• Pre-contemplation
• Contemplation
• Preparation
• Action
• Maintenance of behaviour

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Part 1

• Socio demographic variables
• Screening weekly recall
• Motivational stage
• Self assesment

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Part 2

• Physiologic variables
• Behavioural variable
• Attitudes
• Surroundings
• Self-efficacy

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Tailored feedback about drinking

• Background drinktest.nl
• Research drinktest.nl
• Promotion drinktest.nl

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Research

• Pretest website
• Effect study
• Reach

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Effect study

• Effect study in 2002
• Tailored feedback (n154) versus leaflet (n129)
• What works better?

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Effect study

• Tailored feedback
• 80 read it
• 27 talks about it
• 50 wants to cut down (on drinking)
• 2 glasses less (ns)

• Leaflet
• 45 read it
• 24 talks about it
• 30 wants to cut down
• drinks equally

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Tailored feedback about drinking

• Background drinktest.nl
• Research drinktest.nl
• Promotion drinktest.nl

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Promotion

• Radio commercials
• Banners
• Cartoons
• Billboards
• Posters
• Free publicity!!!

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Reach(targets)

• 10.000 visitors each month
• 10.000 completely passed through drinkingtests
  each year
• visitors from the targetgroup
• (heavy drinking adults, mainly men)

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Reach(till October 2003)

• 351.000 visitors
• 73 rounds off part 1
• 40 completes test fully
• Who are these visitors??

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