Commitment to China

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www.theruthgroup.com
Commitment to China
Raising U.S. Visibility
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TRG Model Relationships and Partnerships

• IR and PR programs customized to clients U.S.
  capital goals
• Thorough understanding of U.S. institutional and
  retail investor expectations
• Extensive relationships ensure clients matched
  with optimal prospective investors
• Specialized sector teams provide daily insights
  and counsel
• Dedicated to understanding clients business
• Full-time commitment allows long and successful
  partnership
• Capital markets advisory and intelligence on
  clients and peer stocks

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Proactive Partnering Approach

• Strong client track record building visibility
  for Chinese companies and their business models
• 24/7 TRG team availability for Asian clients
• 21 client-to-team professional ratio
• Dedicated Mandarin speaker for each client
• Regularly scheduled team calls (agendas
  distributed prior)
• IR calendar aimed to maximize corporate
  developments
• Advice and counsel directly from U.S. IR experts
• TRG closes time zone gap as U.S. IR / PR Contact
• Continuous schedule of deliverables and news flow
  calendar

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China Experience
SHANGHAI CHLOR-ALKALI CHEMICAL CO
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Best-in-class Program Design - Strategies -
Objectives
Investor Relations Program
Proactive Investor Targeting Buy
Sell-side Analyst Targeting Investor
Conferences Web Site Fact Sheets Market
Intelligence
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Program Objectives

• Establish tailored investor contact database for
  all outbound communications
• Provide earnings calendar of key dates and
  deliverables
• Target institutional investors and sell-side
  analysts
• Secure investor conference opportunities
• Arrange regular non-deal road shows
• Maximize exposure for major corporate
  developments
• Support IR program with financial/business media
  exposure
• Serve as point of contact for investors and media

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Initial Activities

• Develop/edit investor presentation
• Coordinate outreach to U.S. shareholders and
  potential investors
• Secure invites to investor conferences
• Plan non deal road shows with targeted
  institutional investors, retail brokers and
  sell-side analysts
• Work to supplement conference one on-one
  meetings
• Coordinate logistics presentation, meeting
  schedule, media kit, corporate fact sheet, etc.
• Provide briefing book with background on
  institutions and contacts at each meeting
• Prepare and rehearse QA prior to investor
  meetings/conferences
• Develop milestone calendar and strategic plan
• Create IR database of investors, media, and
  analysts
• Provide six month calendar of IR and PR
  objectives and deliverables
• Monitor select peers on day-to-day basis

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Contact Database

• Foundation for investor and media communications
• Current investors and prospective investors
• Targeted sell-side analysts
• Underwriters
• Screening based on TRG relationships and
  proprietary database
• Corporate fundamentals matched with portfolio
  investment parameters
• Sell-side analysts covering Chinese companies
• Living document updated on real-time basis
• New contacts added after each meeting
• Post-meeting feedback used to fine-tune targeting

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Maximizing Quarterly Reporting

• TRG partners with management for reporting
  process
• Develop earnings release
• Consider holding investor conference call
• TRG provides earnings calendar with due dates for
  key deliverables
• Release
• Conference call script
• Sample QA
• Feedback from shareholders / conference call
  participants
• TRG to arrange logistics for day of release
• Disseminate release over wire and to email
  contact lists
• Arrange conference call
• Screen participants for QA session through
  online call management interface

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Buy-Side and Sell-Side Investor Targeting

• Institutional investor targeting
• Identify specialty investors interested in high
  growth stories
• Evaluate peer shareholder base for top holders
  and key trends
• Target investors with interest in China
• Prepare customized buy-side target list
• Add targets to investor database
• Arrange introductory conference call / meeting
  with top targets
• Research analyst targeting
• Approach analysts covering China and sector
  oriented
• Prepare customized sell-side target list
• Add targets to investor database
• Arrange introductory conference call / meeting
  with top targets

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Collateral Development

• Develop corporate fact sheet
• Two-page overview
• Proactive investor/analyst marketing
• Investor packages
• PDF for Website
• Compile kits / folders to include
• Fact sheet
• Recent press releases

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Corporate Web Site

• Use key messaging to refine content
• Compile detailed outline and site map
• Draft copy to portray compelling opportunity
• Interface with web site designers on layout
• Ensure transparency in-line with U.S. industry /
  IR practices
• Leverage TRG experience creating user-friendly
  websites

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TRG Team Bios
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Carol Ruth, Founder, CEO

• Founded TRG in 1999 to provide clients strategic
  counsel and high level of service
• A veteran of IR profession established industry
  ethics for National Investor Relations Institute
• Established culture of client partnership and in
  depth familiarity with client business model
• Counseled the first five Chinese companies that
  completed a U.S. listing
• Founder and CEO of Dewe Rogerson, Inc. and built
  Chinese client portfolio of over 25 companies
• 1968 1986 Senior Vice President at Hill and
  Knowlton
• Prominent in National Investor Relations
  Institute (NIRI) policy development / Reg FD
• Contact Info cruth_at_theruthgroup.com (p)
  646.536.7004

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Joseph Villalta, Vice President

• A six year member of The Ruth Group
• Heads TRGs technology practice
• Seasoned IR professional in executing investor
  relations programs and extensive experience
  counseling Asian clients
• Experienced in working with clients to build U.S.
  Institutional visibility and following
• Daily contact with portfolio managers focused on
  Asia and emerging companies
• Contact Info jvillalta_at_theruthgroup.com (p)
  646.536.7003

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Sara Ephraim, VP, Investor Relations

• Heads TRGs healthcare practice
• Extensive knowledge of institutional investment
  community including hedge funds and
  biopharma-specific investors
• Strong sense of broader capital markets through
  experience providing market intelligence to small
  cap biotech companies
• Buy-side and sell-side targeting expertise based
  on relationships with biopharma financial
  community and institutional knowledge
• BS Management, Finance and Marketing, Tulane
  University
• Extensive scientific coursework completed
• Contact Info sephraim_at_theruthgroup.com (p)
  646.536.7002

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Yi (Teresa) Zhao, AE, Investor Relations

• Tours U.S. with China-based, Mandarin-speaking
  clients to ensure clear and accurate message to
  investors and effective responses to questions
• Translates Mandarin marketing materials, web
  sites and presentations into effective English
  versions and translates English documents, news
  releases into Mandarin to ensure consistency with
  original communications strategy
• Handles in-bound and out-bound communications
  with Mandarin-speaking shareholders
• MBA and Masters of Science degrees in Marketing,
  University of Rochester
• Bachelor of Economics, Shanghai Normal University
  
• Contact Info tzhao_at_theruthgroup.com (p)
  646.536.7008

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Yan Jin (Linda) Ni, AE, Investor Relations

• Extensive experience in developing and executing
  investor relations programs for
  China-headquartered, US-publicly traded companies
• Broad knowledge of different facet of investor
  relations inclusive of market research, investor
  and analyst targeting, coordinating and executing
  road shows, and investor perception
• Client experience includes Shengda Tech Inc.,
  Zhongpin, Inc, China Education Alliance, China
  Water and Drinks, China Green Agriculture and
  Sinoenergy Corporation, China Display
  Technologies, Genesis Pharmaceutical Enterprises,
  Inc, Fuda Faucet Works, Lotus Pharmaceutical
• BS from the School of Management of Binghamton
  University, with concentrations in Finance and
  Marketing, minor in East Asia Studies 
• Native Mandarin speaker
• Contact Info lni_at_theruthgroup.com (p)
  646.536.7013

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Jason Rando, SVP, Media Relations

• Highly skilled in developing and implementing
  high-level corporate communications programs for
  clients
• Strong relationships with reporters at top-tier
  national business publications and trade media
• Previously member of Morgen-Walkes life sciences
  and business services divisions
• 1999 PR Week Award finalist
• Contact Info jrando_at_theruthgroup.com (p)
  646.536.7025

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Strategic Investor Relations and Public Relations