Rural Distributors Policy

1
Rural Distributors Policy
2
Concept of Rural distributors

• Rural distributors will work on exclusive basis.
  They can not sale competitors products.
• They will be served existing franchisee of that
  area.
• Rural distributors will be assigned area of 4-5
  BTS sites.
• The territory of Rural distributor will be
  designed in such a manner that maximum distance
  to be served by Rural distributor is less than 15
  Km.
• Retailer / POS are managed by Rural distributors.

3
Concept of Rural distributors

• Rural distributors must be residents of one of
  big villages of the area which they are serving.
  So they have good knowledge of local conditions
  and local market. They are able to push the
  product deep into the market due to their
  personal relations with local people.
• Rural distributors directly serve the market.
  Their earning from this business is in the range
  of Rs 15000 to 20000.

4
Commission structure
5
Service to Rural distributor

• RDS will be served by super distributor
  (Franchisee) at his doorstep.
• If super distributor do not serve the RDS
  properly than RDS will be served by BSNL
  directly. SSA head will make suitable arrangement
  for material delivery to RDS is such case at his
  doorstep.
• Super distributor will collect all CAFs from RDS
  and will provide him SIM as well as recharge
  coupon.
• RDS will make payment at the time of delivery of
  stock. However, he should make the requisition to
  super distributor two days in advance.
  Representative of super distributor will deliver
  the stock at his doorstep.

6
Eligibility

• Educational qualification 10th passed
• Experience of distribution of FMCG products like
  blades, soaps, toothpaste, matchsticks etc in
  last one year
• Preferably resident of same territory
• Two wheeler vehicle driving license and
  registration of at least one two wheeler in own
  name.

7
Selection

• Selection by a committee comprising of DE, AO and
  SDE level officers of SSA.
• Committee will take interview of all the
  short-listed candidates. Committee will judge
  level of involvement of candidate, understanding
  of distribution, and telecom market in the area.
• Preference be given to a person who does not have
  many sources of income and his success will
  depend on success of BSNL sale. Further, he
  should have appropriate financial strength to
  carry out the job (neither very high nor very
  low) and good understanding of distribution
  business.
• Selection to be approved by SSA head.
• Successful candidate required to submit PBG of Rs
  10000
• Selection criteria
• Experience 50 marks
• Presentation/ Interview 50 marks