Audience and Marketing

1
Audience and Marketing

• Project WILD Leadership Facilitator Workshop

2
Who to recruit?

• Classroom teachers
• Scout leaders
• Nature center staff
• Resource professionals
• After school program staff
• Summer program staff

Your thoughts?
3
Needs and interests

• If in doubt, utilize a pre-workshop questionnaire
• Individual professional development focus areas
• Tailor the entire workshop
• Project WILD and Literacy
• Project WILD and Science

4
How to recruit?

• Mail, email, or fax to local schools
• Post on county, district, or other events
  calendar
• Submit a blurb to newsletters and web sites
• Write a press release for your local newspaper
• Send to state coordinator to post on FWC Project
  WILD calendar web site

5
Marketing the event

• Use an FWC a workshop announcement
• Use whatever format works well in your setting
• Ask if the sponsoring organization will allow you
  to post flyers or will create flyers for you to
  distribute
• Include a registration form at the bottom of your
  flyer

6
What information should I include in an
advertisement?

• A brief summary statement about the project
• Goals of the workshop and key concepts to be
  covered
• Workshop materials
• Attendance requirement for multiple sessions
• Date, time, and location with a map and
  directions
• Sponsors

7
Advertisement content

• What to wear
• Inclement weather guidelines
• Bag lunch, if needed
• Contact person (phone number and email address)

• How this project can help teachers address FCAT
  SSS
• Available continuing education credit
• Registration deadline
• Registration fee

Your thoughts?
8
Flyer readability

• Size of print
• Type of fonts
• Colors
• Clipart and other images
• Does it Catch the eye?

9
Sample Flyer

• Project WILD Workshop  
•  
• (Date Time)
• (Place)
• For K-12 Educators and Leaders of Youth
  Organizations
• Project WILD is a supplementary environmental
  education program emphasizing wildlife.
•  Project WILD activities have been correlated to
  the FCAT and Sunshine State Standards.
•  The workshop will offer exciting new teaching
  ideas for use in science, math, social studies,
  language arts, physical education, music, art,
  and more!
• Each participant will receive a free
  supplementary guide full of innovative
  activities. Participating teachers are also
  eligible for in-service credit.
•  To Register Contact  
• For more information on Project WILD, contact
•  Florida Fish Wildlife Conservation Commission
• Project WILD
• 620 South Meridian Street
• Tallahassee, FL 32399-1600
• 877/450-WILD
• lori.haynes_at_MyFWC.com