CAF JUSTICIA FAIR TRADE PLUS

1
CAFÉ JUSTICIAFAIR TRADE PLUS
2
The CCDAWhat is the CCDA?

• Formed in March of 1982, the Campesino Committee
  of the Highlands CCDA- is a rural farmers
  organization that works towards the affirmation
  of the rights of rural farmers (access to land,
  labour rights, human rights, freedom of
  organization, and social justice in Guatemala).
  We have also helped train rural farmers in many
  areas useful for their political organization and
  technical support.

3
Strategic Objectives

• To promote development in rural Guatemalan
  communities, we aim to improve standards of
  living through implementing programs and projects
  responding to the search for equitable
  conditions, and through facilitating the active
  participation of the beneficiaries in national
  political, social, economic, and cultural
  processes and spaces in order to help build a new
  multi-ethnic, pluri-cultural, and multilingual
  nation.

4
THE CCDAACHIEVEMENTS

• The Campesino Committee of the Highlands (CCDA)
  is a legally established rural farmers
  (campesino) organization that has been a partner
  in solidarity work with various international
  organizations. This has allowed our projects to
  achieve the following
• Rural coffee producers organized with the CCDA
  are currently involved in the transition to
  organic production with the MAYACERT
  certification group.
• We have gained access to more than 12 farms,
  benefiting some 700 landless families.
• We are marketing fair trade coffee in Canada
  under the label Café Justicia.
• We are constructing basic infrastructures for
  coffee treatment.
• The CCDA currently works with more than 100
  indigenous and rural farming communities in 10 of
  Guatemalas departments (provinces). Our
  struggle to gain access to land began in the
  Highlands, but we have also gained access to
  farms in departments outside of this region.

5
(No Transcript)
6
FAIR TRADE PLUSCAFÉ JUSTICIA

• Café Justicia comes from El Paraiso Cooperative
  on the shores of Lake Atitlán in the highlands of
  central Guatemala.
• It is called Fair Trade Plus because its
  standards exceed those of standard fair trade.
• Producers are paid a rate that is approximately
  60 higher than standard fair trade.
• The coffee is organic (registered with an organic
  certifying organization, but has not yet
  completed the required three years of inspections
  that allow it to receive organic certification)
  and shade-grown.
• A true Guatemalan treasure, this SHB (Strictly
  Hard Bean) Altura coffee has a crisp, robust
  flavour boasting notes of mocha and spice.

7
Highlands GuatemalaLake Atitlán
8
And the Producersof Café Justicia?

• They are members of the CCDA who have joined
  together to produce, process and market their
  coffee collectively
• While they have served as low-paid, but skilled
  workers on the big plantations for generations,
  it is only since 1998 that they have obtained
  their own land to work.

9
A Guatemalan Coffee

• Café Justicia is cultivated on lands of the CCDA
  members , close to lake Atitlán in the Central
  Highlands of Guatemala.

10

• It is the primary source of income for the
  families that grow and process it.
• An organic Coffee
• Although it requires more labour, the CCDA
  prefers to cultivate Café Justicia organically
  because
• It protects the health of producers and consumers
• It protects the environment
• It reduces the need to purchase external products
  and reduces our financial dependence on
  transnationals corporations

11
The Environment

• We work to conserve the soil of our land through
  crop diversification
• And shade trees that protect the volcanic slopes
  from erosion
• These practices also improve the taste of the
  coffee, protect biodiversity and guarantee the
  independence of producers
• The shade trees shelter migratory birds and
  provide fruit, firewood, oxygen and nutrients for
  the soil

12
. A FAIR COFFEE

• A fair price allows the producers and their
  families to improve their working conditions and
  standard of living.
• The CCDA buys coffee from its members but also
  provides technical help in coffee production.
• At the same time, coffee sales fund the various
  projects of the CCDA such as the creation of
  scholarships for orphans of previous CCDA
  members, community economic development
  programs, housing and micro-credits .

13
IN THE HIGHLANDS HOPE IS GROWING

• Café Justicia has been developed as an
  alternative for small producers to take control
  of the production and marketing of their coffee.
  It has an agro-ecological focus that strengthens
  the local economy.

14
FOUR QUALITIES OF CAFÉ JUSTICIA

• A highland shade-grown coffee
• One of the finest organic Arabica coffee
• A fair and transparent price
• Producers who are organized and aware of the
  benefits of organic agriculture

15
PRESENTATIONPackage of 12 oz. or 340gr
16
FOR MORE INFORMATION

• Kitchener- Waterloo
• Seven Shores Trading Company Inc.
• Tel [phone]
• E-mail info_at_sevenshorestrading.com