UNLV New Venture Creation

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UNLV New Venture Creation

• From Concept to Company
• Betty Kincaid

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• If you dont have a plan for yourself, youll be
  part of someone elses.
• proverb

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It all starts with an idea

• What do I have to offer?
• How am I different?
• Who needs my product or service?
• Why do they buy?
• How do I get started?

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Create a plan

• Mission Statement
• Vision
• Values
• Goals
• Strategies
• Marketing plan
• Budget

A good plan today is better than a perfect plan
tomorrow. Proverb
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Mission, Vision Values

• Create your future
• Enroll others in your vision
• Build a corporate culture that reflects who you
  are

The best way to predict the future is to create
it Peter Drucker
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Mission Statement

• To nourish and delight everyone we serve.
• Darden Restaurants

Help people save money so they can live
better. Walmart
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Values Beliefs, often unspoken, which guide
decision, action behavior in an organization
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Setting Goals

• Strategic
• Measurable
• Action-oriented
• Realistic
• Time Sensitive

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Marketing Plan

• Who is our client?
• Why do they buy?
• Who is our non-client?
• What is our competitive advantage?
• How can we increase it?

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Get Excited!

• Make no little plans they have no magic to stir
  mens blood and probably themselves not be
  realized. Make big plans aim high in hope and
  work, remembering that a noble, logical diagram
  once recorded will not die.
• Daniel H. Burnham- Architect urban planner

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Enroll Others-The Pitch

• A hook
• Brief
• Passion
• A request

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Elevator Pitch

• What is product?
• Who is your market?
• What is your revenue model?
• Who are the players?
• Who is your competition?
• What makes you different?

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My Bookshelf

• Start your Own Business
• Rieva Lesonsky
• The 4-Hour Workweek
• Timothy Ferriss
• How to Wow
• Frances Cole Jones
• Built to Last
• James C. Collins Jerry I. Porras