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Business Support Simplification

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Manage marketing & communications (including branding) across the portfolio ... Agreed, and be implementing, single marketing and branding strategy ... – PowerPoint PPT presentation

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Title: Business Support Simplification


1
Business Support Simplification
  • 27Th March 2007
  • North West Stakeholder Event
  • Mark Gibson - Director General Enterprise and
    Business Group

2
The Problem (illustrated by rural business
support)
  • (Map of support for rural businesses produced
    post Foot-and-Mouth Disease)

3
Who funds business support
  • National, regional and local bodies are involved
  • Variety of policy objectives
  • Customers dont generally care about funder or
    policy they just see help for business
    (business support)

2.5 Billion p.a.
4
The Budget 2006 challenge..
  • Streamline publicly funded business supportfrom
    around 3000 products and services to no more
    than 100 by 2010 in order to
  • Give right support to right businesses
  • Improve efficiency and access
  • Maximise contribution to Governments objectives
  • The Business Support Simplification Programme
    (BSSP) has been established to respond to this
    challenge

5
The vision for business support
  • Easy-to-access Government support for business
    which is
  • Targeted - where it will have greatest impact
  • Efficient - delivered to get best value for
    money
  • Fit for purpose - meets local, regional and
    national challenges in a changing global economy.

Realising this vision will be challenging,
thats why we have to do it together, but
achieving it will make a huge
difference to business
6
Ensuring business can get the support it needs
Future
Now
  • Ready-made solutions to business or policy needs
  • Government pro-actively working together on
    business support
  • Decisions made in context of business support
    big picture
  • Customers needs preferences understood and
    acted on consistently and effectively
  • Best practice monitoring to ensure value for
    taxpayers money
  • Bespoke solutions to every business or policy
    need
  • Many decision structures for business support
  • New schemes, little reference to whats there
  • Decision/ evaluation criteria differ widely
  • Little awareness of what else is offered to
    business

7
How will we achieve it?
  • Rationalise existing business support products
    and services against a common set of criteria
    take the best of whats there now
  • Develop a business support portfolio appropriate
    for the future
  • Simplify access delivery channels
  • Agree principles for future strategic management
    of business support across Government, including
    structures
  • Manage marketing communications (including
    branding) across the portfolio

8
Aims of rationalising existing Business Support
  • Early reduction in number of products and
    services
  • Share knowledge of what already exists and why
  • Between departments and with various tiers of
    government
  • Achieve involvement and participation of
    interested parties
  • To keep the best of what is there already, if
    deemed appropriate for the future
  • Screening framework common guidance for
    decisions
  • Being done in parallel with new portfolio
    development
  • Screening framework will be piloted with Local
    Authorities

9
Developing the new Business Support portfolio
  • Teams have been set up develop the products and
    services of the future in each area
  • Policy leads chosen to build on natural areas of
    expertise

Economic Inclusion CLG/(DWP)
Finance DTI/SBS/HMT
Innovation DTI/OSI/SEEDA
Environment DEFRA
Skills DfES/NWDA/LSC
Enterprise DTI/SBS/SEEDA
Business Collaboration AWM
Globalisation DTI/UKTI
Regulation DTI/BR/SBS
10
TIMELINE
2006
2007
OGC Gateway
Budget
PBR
CSR
SNR
Jan
Dec
Dec
Jun
Apr
Mar
Feb
Sept
st
nd
1
round
2
round rationalisation
P
3
rd
round Cross
-
government
o
rationalisation existing
existing portfolio including
Planning for exit or
shared view of new portfolio
Integration of
r
portfolio
RDAs
OGDs
and LA pilots
transition for each
rationalisation
t
legacy product , and
Detailed
and new
f
set
-
up for new
specifications,
new
o
portfolio
Design teams
products
including
kpi
s
portfolio
Transition to
l
dev new
measurement,
first
new portfolio
i
portfolio
version
o
Delivery arrangements
Transition to
C
Delivery arrangements
h
terms of reference
Delivery arrangements
Delivery arrangements
new access and
procurement and contractual
a
agreed
design
procurement and contractual
delivery
changes implementation
n
arrangements
changes planning
Access
n
Marketing and branding
Channels
e
networks set up
Marketing and branding solutions agreed
Marketing and branding solutions
policy dev
l
implemented
s
Convene new
Development of, and buy
-
in to, new management
Measurement arrangements for
Strat
strategic
egic
structures
portfolio management
management body
mgt
On
-
going communication with, and engagement of, key
stakeholders
Businesses, business representatives,
OGDs
, local and regional government
Cult
ural
Publish
cha
introductory
nge
Publish Consultation document
document
11
Progress
  • First rationalisation by RDAs in Nov 06 - early
    mergers/ closures
  • Second round by March/April 07
  • Local Government strategy being pursued
  • 80 view of the new draft portfolio by end Feb 07
  • Discussion on future strategic management
    structure begun
  • Participation and involvement of Business at all
    levels

12
  • By July, BSSP will have
  • Completed second rationalisation of current
    schemes
  • Integrated schemes that must definitely be kept
    as part of the future portfolio
  • Begun finalising the new portfolio with all
    participants
  • Agreed EU funding arrangements so they are spent
    on products in the new portfolio
  • Influenced the Sub National Review (SNR) -
    future management of business support
  • Broadened communication awareness via
    consultation document
  • Used the Comprehensive Spending Review (CSR) to
    influence submissions by Central Govt Depts.

13
By December, BSSP will have
  • Exit/merger plans for all scheme closures route
    map to future portfolio
  • Lifetime plans and performance measurement for
    everything in future portfolio
  • A strategic management structure up and running
  • Portfolio management arrangements agreed and in
    place
  • Agreed, and be implementing, single marketing and
    branding strategy
  • An implementation plan for access and delivery
    channel strategy
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