Using Cases to Teach Entrepreneurship

1
Using Cases to Teach Entrepreneurship
Creating Cases to Teach Entrepreneurship

• Larry Bennett Mike Haynie
• Department of Entrepreneurship Emerging
  Enterprise
• Whitman School of Management

2
A Powerful Tool

• Integrate seemingly (to the student) disparate
  concepts
• Relevancefeel my pain
• Relevancedynamic and contemporary connection
• Experientialput in practice analytical tools
  for the purpose of analyzing complex problems

3
The Challenge foreProfessors
Harvard Darden Stanford Ivey

• Relevance
• Connection

4
Be Entrepreneurial!

• Identify learning outcomes
• Specify pedagogical approach
• Build a case
• Multi-source, multi-media approach
• News, popular press, YouTube, public financials,
  etc.
• Focus on relevance and connection

5
An example

• Bikes Beer
• Socially Sustainable E-Ship

http//www.youtube.com/watch?v0tArCLZvVPI
6

• Why Use Cases/Articles?
• Experiential component brings
• business models to life
• Tool linking discipline-specific topics (visual
  arts, culinary, biotech, et al) with business
  content

7
Another Example
http//link.brightcove.com/services/link/bcpid4523
19854/bctid1541039981
8
Potential Discussion Instructor led, student
led, combination

• Concept
• Innovation
• Operations
• Human Resources

9

• Wave Hill Breads
• Discussion points
• Concept
• Differentiation
• Operations
• Human Resources
• Innovation