STICK ON THE ICE CONSULTANTS

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STICK ON THE ICE CONSULTANTS

• For Everything Else Theres SOTIC

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TARGET MARKET
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CONSUMERS

• High School/University Students
• Corporate Community
• Healthy Active Families

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POSITIONING

• Party Atmosphere, Coolest
• Power, Clean, New, Exciting Image
• Clean Hockey, Age Appropriate Entertainment

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WEEK 1-7
PROMOTION

• Get ready to score!! Lakers Hockey is in town!
• Lakers Care! Do you? Food Bank Donations
• Tailgate Party Just like the BIG leagues.
• Calling all Alumni!!
• Corporate Appreciation
• Want to pie the Lakers?!
• Family Fun for everyone!

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WEEK 8-14
PROMOTION

• High School Challenge
• Our Friends from Laurentien
• Mini Me Win the Lakers!
• Lakers Care! Do you? Charity Donations
• Bring On the Bands
• Half Time Hockey
• Last Call!

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SEASON TICKETS

• Beer gardens
• Dinner and A Game
• Bar with the Lakers
• Good food
• Pre/During/Post game activities
• North Bays Don Cherry
• Clean, top tier, fast paced Hockey

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PROMOTION

• Merchandise

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PROMOTION

• Presence in High Schools
• Minor Hockey Sales
• Traditional Media

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PROMOTION

• Website
• Video playback
• Player Profile

• Social Networking
• Facebook
• Twitter
• Linked In
• My Space
• mass emails

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PUBLIC RELATIONS

• Schools
• Hospitals
• Community Outreach
• Ask the Lakers
• Bay Today
• Puckster

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PRODUCT

• Different Entertainment Experience
• Highest Quality in North Bay
• Exciting and Inviting Atmosphere

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COMPETITION

• Sky Hawks Hockey
• Better Quality Hockey
• School Spirit
• Galaxy Entertainment
• Unique Experience
• Communication

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PLACE

• High School Hockey Teams
• Minor Hockey Teams
• Residence
• Stores
• Mall
• Grocery
• Sports stores

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PRICE

• Season Ticket Holders
• Regular Game Tickets
• High School Sales
• Minor Hockey Sales
• Regular vs. Corporate

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BRONZE - 500-1500

• Advertising in Programs
• Two Season Tickets
• Company on LED Screen

CORPORATE
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SILVER - 1500-5000

• Block of Tickets
• Coupons on Ticket Backs
• Advertising in Programs
• Three Season Tickets
• Company on LED Screen
• Puck Dropping

CORPORATE
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GOLD - 5000

• Customized Rink Board
• On Helmet
• Block of Tickets
• Coupons on Ticket Backs
• Advertising in Programs
• Sky Box
• Company on LED Screen
• Puck Dropping

COPORATE
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STICK ON THE ICE CONSULTANTS

• For Everything Else Theres SOTIC