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Theories continued

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'Finding aids to the past: bearing personal witness to traumatic public events' ... of the Past in Marketing Tibetan Carpets--political economy of collective memory ... – PowerPoint PPT presentation

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Title: Theories continued


1
Theories (continued)
origin
prehistory
history
2
Presentation Dates for First Short Report
3
Presentation Dates for Second Short Report
4
Readings
  • Zelizer, Barbie. Finding aids to the past
    bearing personal witness to traumatic public
    events Media Culture and Society 2002 24 697
  • Schudson, Michael. Lives, Laws and Language
    Commemorative versus Non-Commemorative Forms of
    Effective Public Memory, The Communication
    Review, Vol 21(1) pp. 3-17.

5
Todays Class
  • student presentations
  • Collected Personal Memories vs. Collective Memory

6
Time Frames in Collective Memory Studies
  • Assumptions about mnemonic traces
  • Cognitive vs. unconscious processes
  • History vs. representations of the past
  • mental structures

Salvador Dali, The Persistence of Memory, 1931
7
Processes Forms for Framing Memory in time
  • Sociomental topography of how communities
    remember the past
  • Unconventional approach to links between
    conventional ideas of history
    public/collecctive memory
  • mnemonic traditions
  • recalling the past together synchronizing
    attention on particular moments
  • social norms of remembering
  • Mnemonic transitivity (allows memory to pass from
    one person to another even when there is no
    directe contact)

8
Recall Site of Memory Social Frameworks of
Memory?
  • "where cultural memory crystallizes and
    secretes itself" (Nora 1989 7)
  • Places
  • Concepts practices
  • Objects

Doorway of No Return. Gorée Island. Sénégal.
House of Slaves
9
Next Topic Varieties of Personal Memory
Collected vs. Collective Memory
  • What do we become aware of when we remember and
    how do we do it? (David Gross Lost Time, 2000)
  • Semantic memory (words)
  • Propositional memories (kinds of Info.)
  • Implicit memories (ex. How to play an instrument)
  • Episodic memory (beginning end, aura)
  • Other kinds
  • Projects (Odysseus and faithfulness to project of
    returning home)
  • Revisionist (confessions)
  • Happy/sad episodes, feelings emotions (ex.
    Proust)
  • Amnesia (deliberate, unconscious etc..)

10
How does the past shape the present future?
  • Schudson Lives, Laws Language. Commemorative
    vs. non-commemorative forms of effective public
    memory
  • Personally (lives, lived experience, oral
    history)
  • Socially (laws, institutions, codes of ethics
    etc.)
  • Culturally (language, symbolic systems)

11
The person as a carrier of public memory
  • 1. Manifestations personal careers and life
    histories as devices for accessing tracking
    changes
  • Processes
  • Prompting as context
  • Disappearance of older generations
  • familiarity of new generations with new
    paradigms rather than conversion
  • Commitments to old paradigms vs. revisionism

12
Lessons Learned Observing change in
Collective memory
  • personal experience as guide (avoidance)
  • Example Change in language has potential to
    alter meaning
  • Observation of shifts in collective
    representations through changes in language
  • Importance of temporal, spatial, group
    affiliations of individual testimonies as
    contexts

13
Dynamics of Collective memory (Schudson)
  • Pre-emptive Metaphors Devices (avoidance
    technique), ex. Trauma designations like
    holocaust, genocide
  • Demonstration effects (interaction of personal
    experience experience of others)
  • Ex. Nazis anti-racism
  • Accidents as models for risk avoidance (ex.
    tsunami victims)
  • Coordinative, conjunctive serial effects (ex.
    the right to vote working class white men in
    different places)
  • Cultures of memory (diverse) (ex. Different uses
    of collective identity in different national
    contexts, ex. Post WWII fascist countries,
    attitudes towards elders as carriers of public
    memory, etc.)

14
Cultures of collective memory (Olick)
  • Different ontological orders, different
    epistemological methodological implications
  • Collective memory as
  • Aggregated individual recollections?
  • Official commemorations (or silencing)?
  • Constitutive features of shared identity?

15
Collected Memory
  • based on individualistic principles (aggregated
    individual memories of members of a croup)
  • Assume only individuals remembers
  • Different rememberers may be valued differently
  • Publicly available symbols
  • Methods assign same values to all rememberers
    OR redistributively (ex. To include previously
    disenfranchised)

16
Advantages of Individualist approaches
(Collected Memory)
  • Potential to reduce political bias embedded in
    existing representations of collective memory by
    recognizing many different kinds of collective
    memory in different places in society
  • Bearing Witness (Zelizer)

17
Posture of Neutrality?
  • Should we
  • assume a collective memory or identity exists?
  • assume a collectivity exists that shares a
    memory?
  • Consider ideology, will?
  • ex. Survey of Germans about their identity
    effects on politics
  • Ex. I am Canadian beer commercial

A screen capture of Joe Canadian from an I am
Canadian commercial, with the maple leaf of the
Canadian flag projected on the background
18
Collective Memory (vs. collected)
  • Patterns of socialization not reducible to
    individual psycho-social processes?
  • groups provide conditions and distinctions
    through which particular events are defined as
    consequential
  • Symbols, institutions, technologies etc.
    considered somewhat autonomous
  • Memory performed through language, narrative,
    dialogue, genres, shared practices
  • Collective memory AS communication

19
Next Class (October 10) will be shorter than
usual
  • Guest Lectures
  • Tracey Zhang
  • Tibetan Refugees and the Representation of the
    Past in Marketing Tibetan Carpets--political
    economy of collective memory
  • Daniel Ahadi
  • Western Media Representations of Muslims
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