Dissemination and Exploitation in the Lifelong Learning Programme

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Dissemination and Exploitation in the Lifelong
Learning Programme
Brussels, February 25 and 26, 2008
Herta Adam, DG EAC
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Dissemination and Exploitation Overview

• Definitions and benefits
• Implementation in the Lifelong Learning Programme
• Actors involved
• Exploitation in Erasmus centralised projects
• Tips and tools

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What is Dissemination and Exploitation of
Results/Project Outcomes (valorisation)?

• Process with a view to optimising their value
• enhancing their impact
• integrating them into training systems and
  practices at local/national as well as European
  level
• User needs to be taken into consideration from
  the beginning

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Steps and stages

• Dissemination general information, brochures,
  website, conference, presentation of results
• Exploitation focus on new target groups, new
  sectors, adaptation to specific needs of new
  beneficiaries, testing, transfer, integration
  into systems

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Dissemination and exploitation of results What
and Why?
Promotion andawareness-raising

• Publicising the existence of programmes and the
  availability of funding
• Providing information in a planned way to
  relevant audiences
• Multiplication end-users adopting or applying
  results
• Mainstreaming using results for policy
  development
• Exploitation provides the link back into policy
  it is more than dissemination!

Dissemination
Exploitation
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Dissemination and exploitation of resultswhy is
it important?

• Sustainability of project results
• Capitalization of investments
• Improved quality of programmes and projects
• Exchange of good practices and learn from each
  others experiences
• Feeding the policy processes - the bridge between
  policy and practice
• Enhanced impact of programmes and projects

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What does dissemination and exploitation imply?

• Project conception
• ex-ante needs analysis of target group
• clear identification of target group and final
  beneficiaries/stakeholders
• anticipation of expected results
•  valorisation  plan
• During project development interactivity between
  partners stakeholders (marketing approach
  Sell what you do)

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Typologies of results

• Products reports, studies modules, handbooks,
  curricula, qualifications, online education and
  training, events
• Methods knowledge, cooperation processes,
  methodologies, managerial lessons, exchange of
  ideas
• Experiences management of transnational
  partnerships, personal experience good practice
  individual skills and knowledge
• Policy Lessons overall experience applied more
  widely at systems level
• European Co-operation European partnerships
  transnational sharing of practices

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Different levels of action

• PROJECT RESULTS MICRO (inside partnersorganizatio
  ns local communitieslocal authorities other
  projects)
• (tangible intangible)
• products processes MESO (regional and
  nationalorganizations regional and
  nationaleducational bodies sectoralorganization
  s ) support of NAs
• MACRO (national decisionmakers European policy
  makers) support of COM

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Dissemination and exploitation pro-active
strategy, participatory process

• From the project design stage
• close monitoring of its implementation throughout
  the entire life circle of the project
• integration of potential users from the
  beginning, ongoing and substantial interaction
  between partners and users with continous feedback

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Ex-ante interactive model of innovation
Dissemination
Exploitation
More impact More sustainability
Innovative work Interactivity Stakeholders
Partners
planning valorisation from the beginning close
monitoring during project life cycle
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Dissemination and exploitation now thoroughly
implemented in the LLP

• Programme Decision (legal base)
• Art 1.3 (k) Specific objective in all sector
  programmes to encourage the best use of
  results, innovative products and processes and to
  exchange good practice in the fields covered by
  the Lifelong Learning Programme, in order to
  improve the quality of education and training
• Art 3.2 (d) specific key activity in the
  transversal programme dissemination and
  exploitation of results of actions supported
  under the programme and previous related
  programmes, and exchange of good practice
• Decision  respective Responsibilities of the
  Member States, the Commission and the National
  Agencies 
• Guide for National Agencies and NA Work
  programmes

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Dissemination and Exploitaton a New
Challengein the LLP Call for proposals

• All multilateral projects shouldinclude a clear
  plan for disseminationand exploitation of
  products andresults (Call for proposals,
  EAC/61/2006)

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Actors involved and their roles in ICV

• Projects compulsory dissemination and
  exploitation plans for all projects (ex ante) in
  all sectoral programmes and KAs Languages and ICT
• National Authorities review of policy
  mainstreaming
• European Commission Key activity 4 framework,
  recommendations, conferences at European level,
  communication activities (manuals, case studies,
  success stories brochures, awards)
• National Agencies thematic monitoring and
  valorisation conferences

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National Agencies on national level valorising
valorisation 

• Contractual obligations with Executive Agency but
  option to look for activities of National Agency
  that could help to further exploit the project
  results as regards
• Information and additional communication
  activities (newsletters, websites, contacts with
  media)
• Annual valorisation conferences focussing on
  exploitation
• National thematic monitoring meetings focussing
  on the quality of projects

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centralised projects helping to modernise higher
educationin a European context

• Curriculum development projects extent your
  Curricula to other HEI, transfer your results
• Cooperation between higher education and
  enterprises enlarge structural cooperation to
  new partners, improve your training offer, get
  more SME on board
• Supporting the modernisation agenda for
  universities  feed  authorities with your
  results

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centralised projects helping to modernise higher
educationin a European context

• Virtual campus projects share your developments
  for mainstreaming by others
• Thematic networks share your results with other
  networks, look for additional partners
• Accompanying measures target appropriate
  stakeholders for making things change, adapt your
  communication
• In short find new users who need your results,
  relay your message to key persons and authorities
  to change systems and ecudation structures

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The partners to be addressed fordissemination
and exploitation

• Project Partners
• Other universities and higher education
  institutions
• Enterprises
• Educational and Training bodies
• NGOs, social partners, other relevant
  stakeholders etc.
• National, regional and local Authorities
• Media

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Tools

• EVE Electronic platform for dissemination and
  exploitation of results
• Multilingual, user friendly electronic platform
• Interactive and cross-sector search engine and
  browsing
• Direct access to outcomes and products
• Possibility to download results, when available
  in digital format
• Support services Online guide, IPR, Helpdesk,
  Translation
• Open forum for discussion and exchange of
  practices
• http//ec.europa.eu/eve/ (April 2008)

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Further information

• http//ec.europa.eu/dgs/education_culture/valorisa
  tion/index_en.html
• how to write a good DE plan
• DE mechanisms
• on-line guide
• case studies how to capitalize on previous
  results?
• links to useful databases
• example of best practices from programmes
• glossary, bibliography and reference documents
• news and events

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Good luck with your projectSuccessful
dissemination and exploitation and ...Thank
you for your attention