Website Analysis

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Website Analysis Presented by Gloria Morales,
Quilesha Patlerson, Hope Martinez, Melva Garcia,
and Nick Mills University of Phoenix COMM/470
Communicating in the Virtual Workplace Dr. Teresa
Lao October 10, 2006
U.S. Airforce.com
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Introduction

• Ease of Use
• Availability of Information
• Customer Service Options
• Design, including use of graphics, color, and
  multimedia
• Stickiness

My Friends used to wonderWhy I joined the AIR
FORCE Now They Wonder why They Dont
U.S. Airforce.com
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Ease of Use

• If you can type the words - Air Force
• If you have a diploma or are about to get a high
  school diploma
• If you have or are about to get a college degree
• If you are a current healthcare professional

• for more information on the Air Force related
  organizations

Click on the Site Map to learn more about the Air
Force
U.S. Airforce.com
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Availability of Information

• Specifically design for recruiting
• Can easily navigate through various topics and
  sub-topics
• Offers alternatives
• Live chat with recruiters
• Email questions to recruiters
• Other AF links

Turn Your college Degree intoA Great Career
U.S. Airforce.com
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Customer Service Options

• Ask The Air Force - Questions for Tech Support
• Live Assistance - Questions for Air Force
  Advisors that provide real-time answers
• What Did You Think of This Answer - Submit a
  suggestion, complaint, or any other type of
  feedback
• Webmaster E-mail - Question specifically about
  website
• Contact Us - Receive call or information and
  option to chat with an Advisor

U.S. Airforce.com
Q A
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• The U.S Air force Uses a blue color scheme.
• Blue is one of the most calming colors associated
  and signifies intelligence, reassurance, and
  trust. Blue has also been know to be an appetite
  suppressant and can be associated with sadness.
• Was this a good choice for the U.S. Air Force
  site?
• YES it represents not only the key elements for
  their organization but is related to the colors
  used in their uniforms and the sky in which they
  work in.

U.S. Airforce.com
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Design, including use of graphics, color
multimedia

• Color is Symbolism
• Green shows envy
• Blue can show sadness
• Red is anger
• But how is it related to Web Sites
• Green signifies health
• Blue signifies calmness
• Red signifies powerful attention getter

U.S. Airforce.com
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Graphics The graphic design is effective and
creative. Many organizations feel a picture is
worth a thousand words to create interest. The
use of graphic on this site is exactly that, and
luring the viewer into the site. Multimedia
Although multimedia for most organizations is a
hindrance, the U.S Air Force site is not average.
The target audience already knows what this
organization is all about thus, the use of
multimedias are effective. The Analysis on this
site is excellent. Design, color choice and
content have been thought out and created in and
optimized fashion making it easy for the user to
view.
U.S. Airforce.com
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• Stickiness
• Numerous tabs ease of use and displays the
  action from home page
• Calendar shows upcoming events related to site
• E-letter reminders to go back to the site for
  information

I Loved Golf BeforeI joined the Air ForceSome
things Never Change
U.S. Airforce.com
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• Stickiness
• Interactive the background always has movement
• Cool Stuff displays and tools even if you
  dont plan on joining the AF
• Multi-media events
• Language selection - Spanish

U.S. Airforce.com
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Conclusion

• Ease of Use
• Availability of Information
• Customer Service Options
• Design, including use of graphics, color, and
  multimedia
• Stickiness

Web analysis has helped conclude that this
website is reviewed ..
Awesome Air Force Clips
U.S. Airforce.com
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RED, WHITE BLUE
U.S. Airforce.com
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Questions or Comments
??????
U.S. Airforce.com