Week 6:

1
TC 424 The Computer in TC(Winter 2008)

• Week 6
• Continuing with Adobe InDesign

2
What will we cover today?

• Re-cap Week 5 issues with importing content into
  InDesign
• Discussion of graphics formats, and the
  recommended use of each
• Some advanced formatting techniques
• Generating a PDF
• Backing your content out to MSFT Word and RTF
• More than you ever wanted to know

3
So, what happened last week with importing my
content into InDesign anyway?

• A few of you encountered C runtime errors
• What caused it, and how do you troubleshoot
  things like this?
• Figures didnt import via the RTF optimally,
  which required relinking and resizing of the
  graphics, as well as a paragraph style adjustment
  to the leading
• What caused this to happen, and how can I avoid
  in the future?
• General sense of confusion?

4
Graphics making sense of the alphabet soup

• GIF graphics interchange format. Developed by
  CompuServe as a small byte count graphics format.
  The only one to support transparencies in
  web-presentation until the use of PNGs in the
  late 1990s.
• JPG (also JPEG) joint graphics experts group.
  Created as an alternative to the GIF format to
  render more image clarity within a compressed
  file. However, the compression comes at the cost
  of image clarity. Cannot include transparency.
• PNG portable network graphics. An improvement on
  the JPG image, which utilizes lossless image
  compression, and may include transparencies as
  with a GIF file.
• TIFF (also TIF) tagged image file format.
  Originally created by Aldus, and later acquired
  by Adobe. Developed for use as a file format for
  use in desktop publishing applications. Retains
  more image resolution that PNG files, but cannot
  include line art.
• EPS (also EPSF) encapsulated PostScript. A
  self-contained, reasonably predictable PostScript
  document that describes an image or drawing, that
  can be placed within another PostScript document.
  This is the only format of the five presented
  here that may contained vector (bezier curve)
  image data as well as rastar (pixel-based) image
  data.

5
Graphics what kind should I be using?

• Ask your production staff
• My recommendations
• Print-resolution graphics EPS
• If image compression is required (though I cant
  think why this would be necessary)
  high-resolution TIF files would be acceptable
  (but not in graphics that contain text that must
  remain clear and legible).
• Web/online ready graphics (in order of
  preference) PNG, JPG, GIF

6
Lets talk formatting

• Paragraph styles palette
• Character styles palette
• Object styles palette
• Master pages

7
Creating a PDF

• What is a PDF, and why do we use it?
• Portable Document Format
• Cross-platform compatibility
• Broad install-base
• Standard for print publishing, as well as having
  good online interactive capabilities and file
  compression
• WYSIWYG

8
Repurposing your InDesign content in a word
processor

• Export file as RTF
• Open in Word

9
More than you ever wanted to know

• The first true keyboard-operated typesetting
  machine was invented by German-born immigrant,
  Ottmer Mergentheler, in 1886
• The company Mergentheler wouldlater
  foundMergentheler LinotypeCompanyreportedly
  got its namewhen Mergentheler was
  demonstratinghis machine to New York
  Tribuneeditor, Whitelaw Reid. Upon asuccessful
  demonstration byMergentheler, Reid is said to
  haveexclaimed, Ottmar, youve set aline o
  type!

10
What did we cover today?

• Why things worked out somewhat less than ideally
  last week
• Graphics formats
• Formatting palettes and master pages
• Saving a PDF and exporting an RTF from InDesign
• Introduced Ottmar Mergentheler and the Linotype
  machinethe greatest invention sliced cheese.

11
What well cover next week

• Alex?...