SEX

1
SEX

• IN THE MEDIA

2
Distribution of Work

• Brian Buck Sex in the Media and Gender
• Greg Meinertz Advertising and Sales
• Kendra Mueller Fashion Trends
• Brandy Shepherd Effects on Kids
• Tom Singfiel Analyzing Sex in the Media
• Kristina Stearns Paper write-up and PowerPoint
  presentation

3
Introduction

• We decided to examine the topic of sex in the
  media in order to get a better understanding of
  the impacts on
• gender
• sales
• fashion trends
• kids

4
Gender

• Women are considered sex objects to the media
• Body image is emphasized
• Women generally are represented in a limited
  number of roles
• When they appear in positions of power, they are
  usually portrayed in feminine versions such as
  caring mothers

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Gender (cont.)

• Men are also seen as sex objects in the media
• Attitude is usually emphasized
• It is virtually impossible to find ads where the
  men are sensitive or vulnerable

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Sex in Advertising

• Sex and sexual content is mainly found in
  television
• More than half of all shows and two-thirds of
  Prime Time shows contain sexual content
• If an advertising company can make consumers buy
  the product, they will use any sexual content to
  promote there items
• Some advertisements where sexual content can be
  found are companies like Calvin Klein, Victorias
  Secret, Coors Light, and Budweiser, etc.

7
Fashion Trends

• Early 1900s Women wore large full-length
  dresses that were very feminine
• 1920s youthful flapper trend
• 1970s hot pants were the new trend for women
• 1980s Celebrity fashion was highly influenced
  by consumers. Madonna was know for her flashy,
  trashy, sexual style

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Fashion Trends (cont.)

• 1990s Television series and movie influences
  were everywhere.
• Today Trends are becoming even sexier with the
  recreation of celebrity styles

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Effects on Kids

• Target audience is young children ages 6-12
• Several icons inflict a bad influence on children
  who look up to and in some cases even try to be
  just like them
• Many artists show young girls how to use only
  their sex appeal to further themselves in life
• By making young girls think that their sexuality
  is their only asset, icons may cause their fans
  to have a distorted self image and low self
  esteem

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Analyzing Sex in the Media

• Structural-Functional
• A. Increase in sales for a company
• B. Celebrities do not represent the majority of
  the population in this country
• C. People compare themselves to the super sexy
  models that they see and when they fall short
  of them they can be affected negatively

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Analyzing (cont.)

• Social-Conflict
• There are major conflict between society and the
  society represented in the media
• The images of beautiful women and men are usually
  digitally altered
• The majority of consumers can never achieve the
  perfection that they see in the magazines

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Analyzing (cont.)

• Symbolic-Interaction
• Dramaturgical
• Celebrities
• Businesses
• Parents and Children
• Social Exchange
• Businesses gain money from the increase in sales
  caused by the sex they used to sell it
• Celebrities earn money for their work, but
  sometimes they are stamped with stereotypes
• Children learn a false sense of reality in terms
  of body image

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Conclusion

• Due to the research we found, we decided that
  though sexual content in the media works to sell
  people and products, the overall effects on
  fashion trends and kids appear to be negative.

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Questions to Consider

• Have you ever felt the negative results of sex in
  the media?
• Do you think sex in the media has gotten out of
  hand?
• If given a product (apples for example) what kind
  of advertising scheme would you use to sell it?

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Key Terms

• Sex in the Media refers to television, radio,
  magazines, movies, the Internet, and any other
  widespread source of information that portrays
  sexual actions, lyrics, or dress
• Fashion Trends the general tendency for the
  change in clothing styles

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Websites

• http//www.jsonline.com/lifestyle/jump/ju101/fash1
  6071501a.asp
• www.instyle.com
• GWU.edu