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A new agency for a new Europe
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All agencies start off differentand end up the
same.
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Different vs. Difference

• We want to be famous for your success. To do
  that, we promise we will spend more time with
  your brand than ours.
• The more homogenised advertising companies
  become, the more desperate they are to
  differentiate from their competitors.
• Agencies are spending so much time on their own
  business, they are forgetting their clients
  business.

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Creativity is at our core
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Creativity is core

• We are creatively biased, not because it looks
  nicer, but because it works better.
• Creative advertising is remembered and so does
  not have to be repeated so often. It offers a
  higher return on investment.
• Our creativity makes you more money.

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The most successful agencies are owner operated.
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Successful agencies

• Without question the best agencies in the world
  are owner operated.
• The more it matters to us, the more effective it
  will be for you.
• As a new agency you get the most experienced
  people on your business.
• At a time when we are striving to establish a
  reputation.

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Experience on some of the biggest brands, in the
most competitive markets on earth.
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33 international markets. 30 of the worlds top
50 advertisers.
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How we work.Analyse Synthesise Visualise
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How we workCreative, Open, Collaborative
Effective

• Analyse
• Information
• exchange and
• interrogation

• 2. Synthesise
• Distillation
• and creative
• interpretation

• 3. Visualise
• Amplification of
• agreed creative
• interpretations

You provide us with an analysis of the marketing
problem. We interrogate you in order to fully
understand We agree a brief.
We synthesise the information into a variety of
very rough creative directions We discuss these
with you and agree which we believe will be most
effective
We develop one, two or maybe three campaigns for
further discussion before developing the final
route.
10 10
working days
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How it works for you.

• You are involved at every step of the way.
• You will see work that looks like advertising
  very early on.
• Greater choice which helps clarify thinking.

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What we are looking for in our clients
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What we are looking for

• A view that advertising is the one competitive
  advantage left.
• An understanding that our relationship is a
  marriage. For better or for worse.
• A long term view.
• Remuneration based on performance.
• Approval and involvement at the highest level.

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In summary
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In summary

• An agency purpose built for modern business
  realities across Europe.
• Hullabaloo is an agency that puts your problems
  first.
• As owners, our reputation is based only on your
  success.
• Creativity of an independent with the discipline
  of a multinational.

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The founders
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Tim Hennessy managing partner

• Tim graduated from Watford College and started
  working at Allen, Brady and Marsh in London, 26
  years ago, and has since used his career in
  advertising to finance an extensive holiday. He
  has lived in the UK, Australia, New Zealand,
  Canada, Poland, Russia, Vietnam, China and the
  Czech Republic.
• He has worked for Lowe, BBDO and JWT across a
  significant number of the worlds leading
  consumer marketing companies, including,
  Coca-Cola, Unilever, Nestle, Kraft, Shell,
  Cadbury, InBev, PepsiCo, Mars, Gillette, HSBC,
  ICI.
• He was formally the regional CEO for Lowe in CEE,
  Russia and Turkey before starting Hullabaloo with
  Martyn and Jiri.

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Martyn Cox managing partner

• An Australian by birth, Martyn commenced his
  advertising career at DDB Melbourne after being
  awarded an Advertising Federation of Australia
  internship. He then moved to JWT in Australia
  before his first overseas posting at Lowe in
  Vietnam as Client Services Director. He later
  moved to Lowe in Bangkok where he was the
  Executive Vice President, with his final role at
  Lowe being Group Managing Director of the Prague
  offices in the Czech Republic.
• He has worked across numerous categories and for
  brands such as Cadbury, Kraft, Coca-Cola,
  Unilever, Nestle, Mercedes Benz and GE Money.

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Jiri Pleskot creative partner

• Jiri started his career in 1995 as a Copywriter
  at EuroRSCG and in 1998 joined Leo Burnett as a
  Creative Group Head. His performance across many
  of their key clients saw Jiri rise to the role of
  Creative Director.
• Jiri has won numerous local and international
  awards, ranging from the US creative award One
  Show, Eurobest, Epica, Golden Drum Golden Watch
  at the regional Portoroz award show along with
  countless local Czech creative awards. Making him
  one of the best and most awarded creative people
  in the Czech Republic and the region.

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For more information contact

• Tim Hennessy
• 420 775 569 856
• tim.hennessy_at_hullabaloo-eu.com
• Martyn Cox
• 420 773 474 044
• martyn.cox_at_hullabaloo-eu.com

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