ILA Scotland

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• ILA Scotland
• Marketing and Communications
• Raine Davidson/Allison Skilling
• Scottish University for Industry

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Objectives

• Marketing
• raise awareness and create demand for ILA
  Scotland
• phased approach to focus on targeted offer
• Communications
• support and encourage learning
• uplift uptake at all stages

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National marketing campaigns

• Low income offer
• supported by
• TV
• press
• Direct Mail
• ILA 1 members
• learndirect scotland enquirers

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National marketing campaigns

• Universal offer
• launch 2005
• supported by
• press
• outdoor
• online
• follow-up notes of interest

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Partner support

• Focus on low income group
• help us reach target group
• lacking in confidence
• concerns over using helplines/filling in forms
• promote to members and clients
• support application process
• help select courses

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Partner support

• Key intermediary organisations
• Careers Scotland
• STUC/Unions
• Voluntary Sector
• Community Education
• Adult Literacy and Numeracy Partnerships
• Housing Associations
• Local Authorities Glasgow City Council

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Partner engagement

• Working with partners
• initial discussions with organisations complete
• develop and deliver marketing plans
• seminars
• events
• briefings
• newsletters
• promotional materials

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Marketing materials

• Promotional literature
• leaflets
• posters
• cards

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Promotional materials

• Branded giveaways
• pens
• notepads
• keyrings
• water bottles
• bags

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Promotional materials
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How to order

• sample packs of marketing literature/promotional
  items
• complete and return re-order card
• view on the website and order
• www.ilascotland.org.uk
• Provider zone / Marketing

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Marketing materials

• encourage you to develop your own marketing
  materials
• follow Marketing Guidelines
• submit all marketing materials for approval
• e-mail marketing_at_ilascotland.org.uk
• helpline 0141 285 6104

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Communications

• Key Communication pieces
• Application Pack
• Welcome Pack
• Booking Notification Pack
• Feedback
• Renewal Pack
• Annual Statements

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Communications

• Key Communication pieces
• Application Pack
• Welcome Pack
• Booking Notification Pack

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Communications

• Uplift response and usage
• Enquirer Uplift Pack
• Conversion Pack
• Progression Pack

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Contact details
Marketing Email marketing_at_ilascotland.org.uk Tel
0141 285 6104
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Q As
Any Questions ?