Public Affairs

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Public Affairs Communications

• Brig Gen McDew
• Director of Air Force Public Affairs

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(No Transcript)
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Welcometomy world
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Current Communication Atmospherics
Fighter Reqmts
Todays Fight Caring for Airmen Preparing for
Tomorrow
Roles Missions Report
Tomorrows Hot News
KC-45 Decision
Nuclear Enterprise
UAS Missions
Recap Issues
Leadership Transition
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Current CommunicationAtmospherics

• What AF leaders are concerned about
• Strategic relevance of air, space, and cyber
  power
• Adequate investment in future capabilities
• Motivating Airmen by recognizing/rewarding
  excellence
• DOD and public opinion leaders are concerned
  about the ability of AF leaders and their staffs
  to make responsible decisions on all of the above

Bottom line Current challenges are not PA
problems, but leadership problems that must be
solved by the active involvement of CCs using PA
guidance tactics
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Atmospherics The Big Misperception
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AIR FORCE MISSION
The mission of the U.S. Air Force is to deliver
sovereign options for the defense of the United
States of America and its global interests to
fly and fight in Air, Space, and Cyberspace
The mission is inherently joint we provide
essential and unique solutions to shared
security challenges
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Air Force Priorities
Winning the war on terror
Developing and caring for Airmen
Recapitalizing and modernizing our air, space and
cyberspace systems
Again, a joint focus providing what we need
for success today and tomorrow
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The Elements of News

• Oddity Strange is news
• Emotion How do people feel about it?
• Consequence What is the effect on the reader?
• Proximity Where is the story?
• Drama Dramatic events
• Human Interest People doing interesting things
• Prominence Famous people make news
• Progress Technological advance
• Conflict man v. man, man v. nature, man v.
  machine
• Timeliness its NEW(s)

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AF Public Affairs Vision
Our position
The preeminent communication team within DoD
The preeminent team within DoD
communication
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AF Public Affairs Vision

• DODs premier communication team
• Valued for joint strategic communication
• Trusted by the American people and their
• public representatives
• Trusted by Airmen
• Resourced and developed to enable communication
  success

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PA Functions

• Communication Planning
• Internal Information
• Media Operations
• Community Relations
• Crisis Communications
• AF Bands
• Multimedia

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PA and the Future

• Social Media
• Wikis
• Blogs
• U-Tube
• Online Feedback Venues

You must be engaged in the conversation
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How Can You Help?
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Access
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Bandwidth
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New Media
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THANK YOU!!
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Questions
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Backup
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Expectations for Leaders

• Brig Gen Darren W. McDew
• Director of Public Affairs

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THANK YOU!!
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EXPECTATIONS FOR LEADERS
Beware the Test Decide Be!
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Don't Waste Talent
HIGH
Dont Ignore New People
POTENTIAL
HIGH
LOW
PERFORMANCE