BIG TOBACCO

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BIG TOBACCO

• Andy Graham
• Regional Coordinator
• Fresh Smoke Free North East

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WE SWEAR.
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TOBACCO

• The only product which when used as intended will
  kill 1 in 2 of consumers
• First reports of harm
• Response - Denial
• 1962 Royal College of Physicians
• 1964 Surgeon General

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DENIAL

• Profit
• Tobacco Institute Research Committee
• Advertising
• Flexibility

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EVOLUTION

• Corporate Social Responsibility
• Product placement
• Brand Stretching
• Internet
• Sponsorship

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HOLLYWOOD
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SPORT
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TOBACCO CONTROL

• Successful tobacco control campaigns must cover
  tobacco industry denormalisation
• Vital to show the industry for what it is
• Issue of blame

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WHERE ARE THE TOBACCOINDUSTRY?
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FRONT GROUPS

• Tactics
• NOTHING WORKS better than a slick slogan, as the
  advertising industry has always known. Thats
  why, when antismoking campaigners began claiming
  that passive smoking kills, they found a
  winning formula.

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WILL IT END?

• Tobacco industry wont go away
• Profit
• Consumption
• Mortality
• New products

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PLANS

• Regulation
• Qualitative research
• Focus groups
• Public understanding
• Initiatives

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BIG TOBACCO QUOTES

• "Irrespective of how many children take up
  smoking in a year, no one's immortal - everyone
  dies sooner or later
• "We dont smoke that s. We just sell it. We
  just reserve the right to smoke for the young,
  the poor, the black and the stupid."

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POWER

• "Let politicians know the downside of anti
  tobacco activity by identifying a vulnerable
  candidate, bringing forces to bear to cause him
  to lose the election, then discreetly let other
  politicians know we have done this" (Philip
  Morris, 1987)