SocioTechnological Impacts on Journalism Studies

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Socio-Technological Impacts on Journalism Studies

• Joel Gershon

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• Combination of newspaper ad revenue and online
  revenue has stayed constant at around 60 billion
  in the U.S. as newspapers have lost about 12
  billion and online ad revenue has increased about
  12 billion .

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• However, newspapers share of revenue on the
  Internet fell 1.8 in 2008 to 3.1 billion, while
  over-all online ad sales in the United States
  grew by 10.4 to a record 23.4 billion.
• All the blogs in existence only make up a small
  portion of the online revenue stream. While blogs
  may be the content portion of newspapers, the
  business portion of newspapers is being
  replaced by search related ads.

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Focus on local, micro-markets
Fast Company, July 21 With 250 million users
worldwide and 310 million in ad revenue expected
for Facebook in during 2009, 74 will come from
local, location-based ads. Started by a Harvard
graduate, Facebook is now valued at 6.5
billion. http//www.fastcompany.com/blog/clay-di
llow/culture-buffet/location-location-location-74-
facebooks-2009-ad-revenue-come-local-a NY
Times, Aug. 31 Fwix.com, will release an iPhone
application this week that enables its users to
file news updates, photos and videos, live from
the field. The items will appear on Fwixs
year-old Web site, which also collects links to
local news articles from newspapers and blogs in
85 cities. 400,000 people visit its site each
month. http//www.nytimes.com/2009/08/31/technolo
gy/start-ups/31fwix.html?hpw
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Schools Connected To The Internet (most recent)
by country SOURCE nationmaster.com
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According to World Bank data

• In Thailand, the number of indviduals with
  personal computers grew from 2.8 percent in 2000
  to 7 percent in 2006.
• The number of Internet users in Thailand rose
  from 3.8 percent in 2000 to 13.3 percent in 2006.
  
• One of the objectives from recent National
  Electronic and Computer Technology Centre
  (Nectec) master plan 2009-2013
• To encourage 50 percent of the population above
  15 years old to be ICT-literate and able to use
  computers in all areas of their lives.

From http//www.unescobkk.org/education/ict/onlin
e-resources/databases/ict-in-education-database/ar
ticle/kb/a-smarter-thailand-through-ict-target-to-
boost-ict-literacy-and-computer-use/
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Through UNESCOs Next Generation of Teachers
project and the Intel Teach programme, teachers
have more opportunities to acquire ICT knowledge
and skills. Also, the Ministry of Educations
Model ICT Schools is offering more online
teaching and learning resources are being
encouraged. But feedback from educators has
raised awareness about slow and uneven progress.
Bangkok Post August 5, 2009
SOURCE http//www.unescobkk.org/education/ict/onl
ine-resources/databases/ict-in-education-database/
article/kb/a-smarter-thailand-through-ict-target-t
o-boost-ict-literacy-and-computer-use/
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How to teach online journalism

• More emphasis on time constraints Need to upload
  stories faster!
• Resources Equipment availability may determine
  how a story is covered. If students have video
  cameras, laptop or editing machines at their
  disposal, they can create video/multimedia
  projects.
• Design How to optimally lay out information so
  its attractive and informative
• Specialization Students can concentrate on
  thoroughly covering one area of expertise.
• Is it viral? Is this going to be emailed around
  and seen by millions of people? What steps can
  you do to get your story seen by more eyeballs?

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Working as a team

• Establishing
• Designers
• Reporters
• Editors
• Photographers/videographer
• PR/in-class presenter
• Each group is required to present a weekly or
  bi-weekly update on their site and be prepared to
  explain what was done to the site and why

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25 Things A Journalist Can Do To Future Proof
Their Careers
Posted 26 August 2009 1037am by Chris Lake
http//econsultancy.com/blog/4507-25-things-journ
alists-can-do-to-future-proof-their-careers
1. Start a blog. 2. Collaborate. 3. Big
up yourself. 4. Write about your passion.
5. Feeds. 6. Embrace Twitter. 7. Produce
video. 8. Mobile is a truly wonderful tool.
9. SEO is the one acronym that you really need
to learn. It stands for search engine
optimisation 10. Learn to love links.
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25 Things A Journalist Can Do To Future Proof
Their Careers
11. Tag, tag, tag. 12. Online copywriting. 13.
Readability rules. 14. Ignore the hype. You may
have had your fill of phrases like social media
and Web 2.0. but occasionally something that
sounds terrible is actually full of substance and
worth investigating. 15. Exclusives are passe.
16. Objectivity is overrated. 17. Subjectivity
kicks a. 18. Participate. 19. Listen. 20.
Real time news. 21. Embrace crowdsourcing. 22.
Network. 23. Learn how to be thrifty. 24. Be
platform agnostic. 25. Do it now. Dont delay.
Dont fear the web. Dont wait for your boss to
tell you to learn some new skills.