The Wireless Enterprise: Future Trends and Developments

1
The Wireless Enterprise Future Trends and
Developments

• Eric Vanroyen
• Carrier Relationship Manager
• Research In Motion

2
What Well Cover Today

• Introduction to BlackBerry
• Mobile Email Market
• Mobile Evolution
• Mobile Enterprise - Differentiating the Audience
• Enterprises and SMBs
• Prosumers
• Trends Requirements
• Enterprise and SMB
• Prosumer
• What Does the Future Hold - Beyond Email

3
Introduction to BlackBerry

• 6,2 million global users
• 80,000 enterprise installations
• Over 200 carriers launched to date
• (in over 90 countries)
• Low TCO, and proven, high ROI
• Leading wireless innovation including OTA
  everything
• Over 45 BlackBerry Connect enabled devices in
  market
• Full application platform and enterprise partner
  ecosystem (gt 500 ISVs)

4
The BlackBerry Wireless Solution EcosystemSingle
Solution for Multiple Data Platforms Mobile
Devices
RIM Connect Devices
3rd Party Device Manufacturers
5
Mobile Email Market
The worldwide mobile worker population is set to
increase from 708 million in 2005 to 878 million
in 2009.

• Enterprise mobile email users will grow from 6
  million to over 55 million users in 2010
• Enterprise market value approaching US 7 billion
• Prosumer mobile email users expected to increase
  from 44 million to 85 million users in the next 5
  years
• Prosumer revenues will surpass 2.8 billion due
  to significantly lower ARPU

Source Wireless Enterprise Strategies, Strategy
Analytics Nov 2005 and IDC, 2005
6
Beyond Email - Mobile Evolution

• Mobility as the next wave in enterprise IT
• Driven by mobile working / mobile employees

Source (Strategy Analytics Wireless Enterprise
User-Level Market Forecast 2004-2010 Western
Europe August 2006)
7
Beyond Email - Evolution Path
Number of Employees, Assets
Mobile Email Will Facilitate This Transition
Holistic Mobility

• Integrated into most business and IT processes
• Influences work behaviors
• Ubiquitous connectivity
• Internal and customer-facing activities

Strategic Mobility

• Addresses large subset
• of mobile workers
• Common architecture for mobility
• Policy-driven approach
• Sophisticated administration and management tools
• Voice, data, and integrated services

Opportunistic Mobility

• Point Solutions
• Addresses specific employee classes
• Limited extendibility of architecture
• Decisions heavily user influenced

Today 3 years
3 to 10 years
10 years
Time / Company Evolution
Source Yankee Group 2005
8
Mobile Enterprise - Differentiating the Audience

• Mobile Enterprise isn't only about large
  organisations
• Corporate (500)
• Small (1-50) and Medium (50-500) business /
  enterprises
• Sole Traders
• Prosumers
• Different audiences have different drivers,
  different mobile evolution levels different
  needs and different vision of mobility

9
Enterprise SMB - Trends and Requirements

• Trends
• Centralisation of the mobile environment
• Company-purchased mobile service model
• Shift from individual to corporate liable user
• Key investment will be in mobile data beyond
  email
• Key selection criteria
• Large business mobile data offering costs
• SMBs mobile data offering coverage
• Key barrier
• Pricing security

10
Enterprise SMB - Key Mobile Data Applications

• Enterprise
• Email and web browsing key applications for
  current and future adoption
• Remote system admin as well as sales and field
  force automation
• 3rd party corporate applications and access to
  legacy systems

11
Prosumer Trends Requirements
Combining business and social requirements

• Business drivers
• Employees want and need access to enterprise data
  while not in the office
• Convenience of being able to work wherever they
  are
• Gives more flexibility of when, where and how
  people work
• Speed, meeting new business needs and
  cost-efficiency are also important

12
Prosumer - Trends Requirements
Combining business and social requirements

• Social drivers
• Changing work/life balance
• Families as a personal network
• Freedom of choice flexibility
• Time is becoming more important than traditional
  values like consumption
• Selection criteria
• Cost, coverage and handsets

13
Prosumer Key Mobile Data Applications
If you had additional money to spend on mobile
services, what would you spend it on?
Source 2005 European Mobile User Survey Yankee
Group
14
What Does the Future Hold - Technology

• Efficient wireless design leads to
• Superior user experience little time wasted
  waiting
• Lower wireless service costs, particularly data
  roaming charges
• Long battery life
• Better connection stability and reliability
• A highly scalable solution respectful of carrier
  network capacity

equals
15
The BlackBerry solution design principle

• For the End Customer
• Small wearable devices
• Intuitive easy to use
• Always On, Always Connected real Push
• Long battery life
• Extensive network coverage

• For the IT Manager
• Sophisticated system implementation
• Scalable manageable
• Rich programming environment
• Low cost of ownership
• Secure, secure, secure